Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. But that doesn’t mean B2B events aren’t affected by the digital revolution. Data and ROI.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Webbiquity

MAY 26, 2020

What will live events look like after the COVID-19 pandemic has passed? The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. Preference for Sustainable Event Practices. Here are more key findings from the research. Most Popular Swag.

Conference 184

Conference Case Studies Practices Trends 184

Brandpoint

MARCH 31, 2020

Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there. Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Marketing Insider Group

JANUARY 4, 2021

Granted the technology was crude — it was literally “talking heads” on a conference call supported by visuals back in the day. Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation. We have come a very long way!

Webinar Metrics 318

Webinar Metrics Webcast Digital Transformation Peer-to-peer 318

AgencyEA

APRIL 24, 2019

Event Marketer’s Experiential Marketing Summit takes place in Las Vegas. This pinnacle conference brings together more than 1,500 marketers from around the world. Sessions dissect emerging trends, explain best practices and highlight the biggest case studies.

Case Study 75

Case Study Case Studies Conference Event Marketing 75

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” Remember conference calls?

Budget Programs 89

Budget Programs Broadcasting Marketing Budget Conference 89

Convince & Convert

NOVEMBER 16, 2015

Location data is powerful, and you can use it to enhance your marketing strategies. Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping.

Conversion 121

Conversion Tagging Case Study Case Studies 121

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

AgencyEA

SEPTEMBER 27, 2017

Hosted by Event Marketer, the conference explores the latest technologies, the newest trends, the top best practices and the biggest case studies within the experiential industry. EventTech is one of Agency EA’s #fallfavorites.

Case Study 49

Case Study Case Studies Paid Search Agency Conference 49

AgencyEA

OCTOBER 23, 2018

As the pinnacle event technology conference, EventTech draws attendees from across Fortune 1000 companies and the most innovative marketing agencies. With such great content, it’s hard to […].

Case Study 40

Case Study Case Studies Paid Search Agency Conference 40

AgencyEA

MARCH 19, 2018

Having executed several large projects in the Bay Area, we’re extra excited that this year’s Experiential Marketing Summit takes place in San Francisco. This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. Tuesday, May 15 | 1:30pm – 2:15pm.

B to B 70

B to B Dwell Advertising Agencies Conference 70

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

DECEMBER 21, 2017

That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. User Group Meetings. Tradeshows.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Hubspot

SEPTEMBER 22, 2017

1) Promote an Upcoming Event or Conference. Email signature marketing can help event marketers drive more registrations, increase live stream attendance, and improve post-event follow up. 3) Get the Word Out About a Case Study. 7 Email Signatures That Drive Conversions.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Smashmouth Marketing

NOVEMBER 20, 2013

Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Team - Nothing more rewarding than a CMO seeing their team enjoying the conference and learning new ideas and techniques. Come see what''s working. B2B Goodness. Demand Gen - Find new business.

CMO 100

CMO Lead Gen Vendors Conference 100

AgencyEA

OCTOBER 23, 2018

As the pinnacle event technology conference, EventTech draws attendees from across Fortune 1000 companies and the most innovative marketing agencies. Here’s EA’s guide to getting the most out of this year’s conference. Cisco: Pocket Concierge, Wayfinding And More: Inside Cisco Live’s Next-gen Event App.

Conference 40

Conference Case Study Case Studies Paid Search Agency 40

Televerde

MAY 22, 2019

Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. Once you have this information, you can plan your activities accordingly to make the most of the event. Glad you were able to make it to our case study on Wednesday.

Tips 63

Tips InsideView Case Study Case Studies 63

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

SpotMe Blog

SEPTEMBER 23, 2021

While sponsors are a key component of event engagement. Here’s 20 Interactive Conference Ideas To Increase Engagement With a Virtual or Hybrid Audience. How Do You Choose the Right Sponsor For Your Event? Consider how your event might help them and target those specific points when reaching out to them. .

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

BOP Design

AUGUST 6, 2019

If you don’t think your marketing department generates revenue, imagine trying to make sales with the following: No website or a poorly designed website with unclear messaging. Are the marketing efforts producing content pieces, like informative blogs, guides, and case studies, that educate prospects and move them along in the sales cycle?

Paid Search Agency 57

Paid Search Agency Marketing Agencies 2 Cost Lead Ranking 57

Televerde

MAY 22, 2019

Not only do you need to know which companies will be there, you need to become familiar with the sponsors, keynote speakers, and case study presenters. Once you have this information, you can plan your activities accordingly to make the most of the event. Glad you were able to make it to our case study on Wednesday.

Tips 40

Tips InsideView Case Study Case Studies 40

KoMarketing Associates

APRIL 24, 2014

Casie Gillette has presented at several conferences with regards to this topic. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Related Posts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Engagio

MAY 2, 2017

An increasing number of organizations are incorporating event marketing into their mix, but can events fit in with ABM? Why event marketing? With the rise of digital marketing channels, consumers have become inundated with emails, eBooks, and social ads. Why revenue-driven events work.

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Digital & Content Marketing Summit – San Francisco. AMA Marketing Week Live. 2019 dates TBD.).

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? Feeling overwhelmed yet?

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. How can you leverage events? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. What is the conference theme?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% But in either case its a big number. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Hubspot

FEBRUARY 17, 2016

That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most engaged audiences. Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Figure out any gaps in the market.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Martech

OCTOBER 4, 2022

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

Enterprise Management 120

Enterprise Management Marketing Management Budget Programs SIC 120

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing. for its audience.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Hubspot

MAY 6, 2010

The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Webbiquity

DECEMBER 1, 2020

If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent? The first minute of the video is a little dodgy due to issues with the Hopin virtual event platform. They enjoy working with big companies because of the credibility that confers. Here’s a quick case study.

Enterprise Management 278

Enterprise Management B2B Marketing Work Management Marketing Management 278

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Webinars also allow you to record your virtual event, making it available on-demand and allowing you to build your evergreen content library. What is a webinar?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59