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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Moreover, they can complement your other marketing strategies in substantial ways. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate.

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How to Improve Your Email Deliverability and Avoid the Spam Folder

SmartBug Media

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

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Predictive Models – Future Insights from Past Data

Engagio

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Time to test and validate.

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Make It to the Inbox—Not the Spam Folder—with Litmus Spam Testing

Litmus

Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll ….

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Avoid the Junk Folder with Spam Testing

Litmus

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports.

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ZoomInfo, Data Privacy, and You

Zoominfo

Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy. As a marketer, can you remember the last time you emailed someone’s contact information? Assemble a customer requests team. Spam is always a no-go.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

And once that’s in place, you can experiment with new ideas. Quick takeaways: Tap into B2B Influencers to support your marketing in authentic ways. But one thing that B2B brands can capitalize on is influence. Stemming from ground zero is B2B influencer marketing and programs like this can be managed in many ways.