Litmus

NOVEMBER 30, 2023

Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. it can be difficult to know what went wrong. What is a spam trap?

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

DiscoverOrg

MARCH 12, 2019

According to SendGrid, your reputation depends on 6 elements: Properly Formatted Email. Avoiding Spam Traps. Why is email sender reputation important? “A A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. The email address has a typo.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

NOVEMBER 15, 2019

According to SendGrid , your reputation depends on 6 elements: Properly formatted email Consistent volume Avoiding spam traps Low email bounce rates No blacklist appearances. Why is email sender reputation important? “A In some cases, the emails might not get delivered at all,” shares NeverBounce.

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Navigate the Channel

AUGUST 23, 2023

Crafting an attention-grabbing subject line and a compelling email body is just the start. The true effectiveness of your B2B email campaign hinges on whether it successfully reaches the recipient’s inbox. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Martech

APRIL 5, 2023

How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

Salesforce Marketing Cloud

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. What is email deliverability?

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Email is sent only to legit subscribers (opt-in list). It comes with one clear CTA.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary. Email Campaign. Email Client.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SalesIntel

OCTOBER 5, 2023

As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Martech

MAY 4, 2023

Fooji’s Safesail is an AI-powered brand safety solution that detects harmful text, images and videos “across nine psychologically-validated dimensions — including hate, racism, explicit content, violence, murder, drugs and weapons.” The company believes the generator can cut email campaign development time by 15%.

Marketing AI 103

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 103

Heinz Marketing

SEPTEMBER 17, 2023

Email on Acid is a comprehensive email testing and optimization platform designed to help email marketers ensure that their email campaigns render properly across various email clients, devices, and browsers. URL Validation. Spam and Deliverability Testing. Email Analytics. What is it?

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

CAN-SPAM 84

CAN-SPAM Deliverability Domain Ad Exchange 84

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The data used in them can vary greatly. This results in a lack of engagement and positive responses, making your campaign dead on arrival.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. Yes, personalization and segmentation can be done.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 98

Deliverability CAN-SPAM Opt-out Opt-in 98

The Point

SEPTEMBER 12, 2013

Test responsive design so that your email “snaps to size” when viewed on a mobile device. Responsive design can require additional coding (read: time and money), so test it head to head against a standard (but mobile-friendly) design to gauge whether your audience merits the investment. Offers should be a) specific, and b) tangible.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

Martech

OCTOBER 30, 2023

This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Porch Group Media

JANUARY 12, 2023

A reactivation email is an email sent to inactive subscribers, with the goal of getting them to re-engage with your brand’s messages. Inactive subscribers are subscribers who stopped interacting with your email campaigns for an extended period of time. SPAM Folder. Why Send a Reactivation Email?

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

SEPTEMBER 29, 2021

. “Any subscriber that uses an Apple mail client with MPP will have their email images prefetched and cached, causing those emails to register as ‘opened,’ even if the recipient did not physically open the email,” said email company Validity in a statement last week. Click here to download!

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Zoominfo

JANUARY 31, 2023

But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself. I’ve gone deep into the impact ZoomInfo can have on a sales team’s day-to-day work, and if used properly, you can more than double the number of deals while spending just a tiny fraction of additional labor.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

JangoMail

AUGUST 10, 2021

Your FROM Address is the email address recipients see when you send an email campaign. Like your recipients, when you receive an email, what are the first things you look at? Your From Address is also part of your email sending reputation. This means your From Address has an MX record to receive incoming emails.

Practices 76

Practices Best Practices Domain Deliverability 76

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

TowerData

JANUARY 3, 2023

As third-party cookies degrade, email addresses will become even more important as the central data point and identifier for most online marketers. More than ever, your success will depend on having an email database that can meet this challenge. law and regulations that govern commercial email). The proposed U.S.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Adobe Experience Cloud Blog

OCTOBER 24, 2018

But just because it never goes away doesn’t mean it can be swept under the rug. Bad data is a BIG problem that companies can’t afford to ignore. Best of all, if automated it’s also incredibly simple—and you can start using it today. The Secret Is in Your Reply Emails. And that’s after EVERY campaign.

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Key Email Metrics to Monitor: Hard Bounce. Spam Complaint. email was sent to a non-existent domain. Spam Trap.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

SendX

JANUARY 28, 2019

They confuse email list management with list growth and sending email campaigns. Here are ways to manage your email list once it has reached 100k+. Clean your email list Less can be more than enough. Abandoned old email addresses (especially true with AOL, Yahoo Mail etc.) Bounced email addresses 2).

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Hubspot

JUNE 18, 2020

Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. HubSpot Free Email. Testing the visual design of your emails is important.

Tools 101

Tools CAN-SPAM Urgency Marketing RSS 101

SalesIntel

MAY 10, 2021

Although the two terms are different, they can both equally damage your marketing efforts. How Email Bounces Hurt Your Marketing. Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Being CAN-SPAM compliant? Hard bounces = permanent delivery failures.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52