KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. Relationship marketing is not focused on short-term wins or sales transactions. Search Engine Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Biznology

JUNE 5, 2015

By measuring the increase in searches Nescafe estimated the branding buzz they created. IBM used offline advertising to publicize the ThinkPad protection system (“airbag”), whose effectiveness was revealed in search increases for related keywords. For even more tips, check out the book Search Engine Marketing, Inc.

Tactics 80

Tactics Brand Identity Branding Banner Ads 80

KoMarketing Associates

APRIL 24, 2014

There is certainly an opportunity to catch or pitch third party content opportunities, social media mentions, and other potentially buzz-worthy communications if your commercial campaign was a rousing success (or maybe even a miserable failure ). 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

markempa

AUGUST 12, 2013

Tweet As marketers, we’ve all heard the buzz about native advertising. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Search engine marketing ads?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. Search Engine Land. Long-time search engine marketing resource Search Engine Land provides expert advice on search marketing.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

NuSpark Consulting

NOVEMBER 16, 2016

You’re building buzz and increasing awareness. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. If these are increasing, your content must be resonating with those who discover it. Be patient.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Webbiquity

JUNE 17, 2010

That, and dodging bullets in the rough-and-tumble world of search engine marketing. Post on Google Buzz. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. . “It’s what I do.&# Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

SEM 100

SEM Adwords CTR Search Engine Marketing 100

KoMarketing Associates

MAY 15, 2014

While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries. Content Marketing Search Engine Marketing Blog Search Engine Optimization B2B Industry News content marketing'

Process 120

Process B2B Guidelines Paid Search Agency 120

Marketing Insider Group

MAY 3, 2012

Unfortunately, many marketing plans are built with a few minor modifications to the previous year’s plans and some new buzz words added in. But an analysis of what marketing activities have really worked for many of us in the past will show that something like 80% of what we do is ineffective and does not justify the cost.

Planning 100

Planning Search Marketing Marketing Plans Budget Programs 100

Marketing Insider Group

JUNE 24, 2010

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Provide mobile view versions for all emails.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

KoMarketing Associates

MAY 16, 2013

The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. Their page features an “Engine of the Week” section where a mid-sized company making good use of IBM technology is highlighted.

Facebook 120

Facebook B2B Gartner Best Practices 120

BenchmarkONE

SEPTEMBER 13, 2018

Social Mention scours the internet — looking through Twitter, YouTube, Google, Facebook, and more– to capture the “buzz” about any particular topic. SEMrush is a search engine marketing tool that analyzes what people are searching for in relation to any given topic. 6: SEMrush.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. . – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Webbiquity

OCTOBER 25, 2010

Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Post on Google Buzz. Long description (up to 500 characters). About the author (up to 255 characters about you).

RSS 100

RSS Promotion PR PageRank 100

Marketing Insider Group

DECEMBER 21, 2010

Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway. I will check it out. Michael Brenner Dec 22 2010 Excellent case study. Thanks for sharing. Most of the feedback I’ve gotten is events-based. Click here to cancel reply. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

KoMarketing Associates

MARCH 9, 2012

The end goal would be additional visibility to the author, both through impressions in search engine results and (ideally) click thru rates to applicable content. Here are the requisite steps right now for (potentially*) enabling this opportunity.

Display 120

Display Organization B2B Thought Leadership Profiling 120

markempa

APRIL 18, 2005

The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF. Selling IT: Are you using the Best Lead Generation Techniques?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Telemarketing 120

KoMarketing Associates

MARCH 5, 2013

It’s an invaluable resource for B2B marketers working in content creation because it keeps them up to date on what is being talked about and how they can potentially implement buzzwords (or buzz topics) into their next post. from sources like CopyBlogger and ProBlogger.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

QuanticMind

DECEMBER 12, 2018

So what’s all the buzz about? In short, we show that all the buzz around machine learning isn’t just hype and that a revolution is happening in the computing industry being driven by machine learning. Why has machine learning become so popular? More importantly, why now? How to Build the Ultimate B2C MarTech Stack.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Webbiquity

FEBRUARY 1, 2010

Why LinkedIn is essential for brand marketers by iMedia Connection. Sphinn: SEO/Social Media Niche Site by Search Engine Marketing Group. 20 Free Buzz Monitoring Tools by Econsultancy. Social Media Marketing Guide by SEOmoz. Lori Luechtefeld. Alysson Fergison. Social Media Tools. by SEM Nook. Kent Lewis.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 8, 2010

Comment on this story Search MarketingCharts Most Popular Recent Charts/Stories Businesses See Social Networking as Moderately Important Consumers Pay More for Great Experience Top 10 TV Websites - September 2010 Top 10 Viral Videos – September 2010 Top 10 Social Networking Websites & Forums - September 2010 Top 10 Games Websites - August 2010 (..)

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

MAY 18, 2010

Social Media Explorer -- Jason Falls is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. -- Adam Singer takes a clear approach to social media marketing and SEO topics and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JANUARY 28, 2011

Post on Google Buzz. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Marketing Insider Group

MARCH 27, 2023

The only people making money from AI are the people making content about how to make money with AI — Noah Kagan (@noahkagan) March 19, 2023 AI is not taking over content marketing any time soon (and probably not ever) — no matter how much the social media buzz suggests otherwise. Let’s talk about why.

Marketing AI 203

Marketing AI Content Marketing Paid Search Agency CAN-SPAM 203

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Seven Buzz Monitoring Sites To Watch by Search Insider What's hot in your industry? Which social media sites are the most valuable?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. How should you measure the impact of social media? How can you create effective online video content on a budget?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

MLT Creative

SEPTEMBER 8, 2010

September 28, Email Marketing Atlanta, GA: AiMA kicks-off its Email SIG series with an open forum to take questions ranging from Email 101 to graduate-level. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. See more articles by Shellie Foriska > Sign Up To Receive This Column Via Email: See more stories like this in the Members Library !

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

WebMarketCentral

JULY 28, 2008

Link Building Campaigns That Work by Link Building Best Practices Because search engine algorithms are constantly changing, a solid link-building strategy shouldn't be “trendy” but rather balanced between different types of link sites including blogs, forums, directories, articles and reciprocal link partners.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

Online Marketing Institute

DECEMBER 23, 2010

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land. Share, Bookmark & Discuss This Article Tweet More: Andy Komack is the founder and former president of KoMarketing Associates, LLC, a search engine marketing firm based in Waltham, MA.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Martech Advisor

JANUARY 16, 2020

Here are a few types of digital ads just to give you an overview of how expansive the advertising landscape is: Search engine marketing (SEM). Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. Display ads. Social media ads. Over-the-top (OTT) ads. Native advertising. Inbound Vs.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

WebMarketCentral

JULY 13, 2009

5 marketing tips for tackling Twitter by iMedia Connection Though the statistics quoted here by Steve Mulder are already quaintly out of date ( remember when Twitter had only one million users?), But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20