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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Summit Augmented Reality For B2B Marketing in 2011?

Web 2.0 100
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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

If B2B marketers want to create a unique and highly interactive experience, then this may be an area to explore in 2011. Image credit Related Posts: Internet Trends From The Web 2.0 Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway. Summit The Secret To B2B Social Media?

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Marketing, Death and Taxes

Marketing Insider Group

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. . – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward.

Planning 100
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Social Media and The Brand

Marketing Insider Group

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability.

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Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Seven Buzz Monitoring Sites To Watch by Search Insider What's hot in your industry?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Tags: Web 2.0 How should you measure the impact of social media? Social Tagging.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

5 marketing tips for tackling Twitter by iMedia Connection Though the statistics quoted here by Steve Mulder are already quaintly out of date ( remember when Twitter had only one million users?), Tags: Web 2.0 But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”