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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Provide mobile view versions for all emails.

Web 2.0 100
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B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

markempa

The best lead generation techniques are: Your website Search engine marketing Outbound telemarketing Direct mail Trade shows (if the audience is highly qualified) Nigel includes a link to Ruths PPT slides via PDF. Selling IT: Are you using the Best Lead Generation Techniques?

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Marketing, Death and Taxes

Marketing Insider Group

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. . – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward.

Planning 100
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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway. I will check it out. Michael Brenner Dec 22 2010 Excellent case study. Thanks for sharing. Most of the feedback I’ve gotten is events-based. Click here to cancel reply. Share your thoughts, post a comment.

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Social Media and The Brand

Marketing Insider Group

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability.

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Here are a few types of digital ads just to give you an overview of how expansive the advertising landscape is: Search engine marketing (SEM). Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. Cold calling or telemarketing is known to be the most notorious form of communication.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

You’ll also want to integrate intent data into your marketing automation tools for maximum impact. Lead generation agencies (especially telemarketing agencies) often work on a retainer basis, with an initial setup fee followed by a rolling commitment. For example, here’s how to integrate your NetLine portal with Marketo.