The power of livestream marketing: Engaging audiences and creating buzz
SmartBrief - Marketing
FEBRUARY 27, 2024
Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities. The hashtag #DiorSS21 was used 360 million times among Chinese Weibo users alone. Bonhams Last year, Bonhams livestreamed its vehicle auction.
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