Webbiquity

FEBRUARY 25, 2011

Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization. Post on Google Buzz. Share this on Bebo. Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Writing on the Web

JULY 5, 2011

I like to cite studies whenever I write about a concept, to prove my point. Post on Google Buzz. They focus on human values and the impact a decision will have on the individuals involved. A feeler will think about a situation by throwing herself into it and getting the “inside” perspective. But my readers aren’t all like me!

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? Post on Google Buzz. testimonials.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Post on Google Buzz. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JULY 22, 2010

Don’t study how others write, or how books should be written: It’s more important to just get started, get your stories going. Post on Google Buzz. Don’t follow your English teachers’ rules: Don’t get hung up on grammar. Write and worry later about the rules, or get someone else to do that. Tweet This!

Creativity 100

Creativity Tips Ning Digg 100

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Post on Google Buzz. Positive , relief from a problem, benefits, imagine a better future. Neutral , rational, logical, analysis of facts. Blog this on Blogger.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Post on Google Buzz. A similar hierarchy of emotional values exists. Instead they go with their gut reactions. They make decisions based on feelings. Blog this on Blogger. Email this via Gmail.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Post on Google Buzz. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Blog this on Blogger.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Post on Google Buzz. Good question… and no easy answer… well, except for one which I’m going to share with you here! Subscribe to the comments for this post? Share this on Facebook.

Optimization 100

Optimization Digg SEO Search Marketing 100

Webbiquity

JUNE 30, 2010

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. Post on Google Buzz. To make a blog really worthwhile—to join that elite 0.08% of successful blogs—requires (at least) the following six characteristics. Share this on Bebo. Share this on Mixx.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

SEPTEMBER 7, 2010

Typically, a lead nurturing program uses these communication mechanisms: emails, case studies, articles, events, podcasts, white papers, social media messages and webinars. Use the map that you built during your planning stage and map content pieces (emails, case studies on product successes, invitation to a webinar) to each step.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Writing on the Web

OCTOBER 28, 2010

We can learn a lot from evolutionary studies. There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Post on Google Buzz. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

SEPTEMBER 1, 2010

In studies, participants deny that emotional context influences their decisions because they aren’t consciously aware of them. Post on Google Buzz. A reader, or decision maker, is less able to be reflective about the reasons for their choices. What can you do to raise the level of feeling in your writing? Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. I had a lot more clarity about what my business does, and it needed to be reflected on the site (the case studies are a great add). **The

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 13, 2010

You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. Post on Google Buzz. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages. All brains are alike. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

JANUARY 28, 2011

Case Study: Improving Low Quality Score Accounts by PPC Hero. A practical, real-world case study that steps through four key areas for improving quality scores: tightly-focused ad groups, relevant landing pages, using keywords in ad copy, and taking advantage of all keyword match types. Post on Google Buzz. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Traditionally, customer case studies, PR and analyst relations have filled this role.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

OCTOBER 21, 2010

Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Post on Google Buzz. It’s too expensive, burns up too much precious glucose energy stores. So if we can think without thinking, and stay on autopilot, we will. Pradeep): The brain is frustrated by: Tasks that take too long to resolve.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. Post on Google Buzz. I’m just kidding you … If that were actually true, it’d be really scary. It’s not that easy, neither is neuroscience easily applied to content marketing.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

MAY 17, 2010

A study by the Association of National Advertisers revealed that three-fourths of large marketers believe their television advertising is less effective now than it was just a few years ago. Another study from McKinsey concluded that traditional TV advertising has lost a third of its effectiveness over the last 20 years.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Webbiquity

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Post on Google Buzz. On the producer side, the most important attributes are interpersonal skills and industry knowledge. Social media is free. Share this on Bebo. Share this on Mixx.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

SEPTEMBER 1, 2010

Quoting a recent study from Cision and George Washington University, Todd Defren reports that “an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Post on Google Buzz. and what PR pros need to do differently to succeed in this new environment. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. But increasingly, Facebook Ads are also including ways to engage in a social action, such as “Liking a Page,” or “RSVPing to an Event”.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg CMO Stats Tagging 100

Buzz Marketing for Technology

JULY 21, 2008

Some of the articles/ studies are not the newest ones, but I preferred quality over publishing dates. Â Studies and papers on IO Â . Study that attempts to estimate how much new information is created each year. The role of contextual clues in the creation of information overload (pdf) - Study focuses on IO due to email.

Resources 100

Resources Product RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

And then for Purchase I like to use case studies, customer references, press releases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. I would love to know. Email this to a friend?

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. But I also hear all the horror stories about the customer who they ignored and it got worse. Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Reddit.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

JULY 28, 2010

The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Post on Google Buzz. For those who haven’t read The Ultimate Question: Driving Good Profits and True Growth , Evans provides a concise yet workable explanation of the Net Promoter Score developed by Fred Reichheld.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

FEBRUARY 1, 2010

Study: Social Media Pays by MediaPost Online Media Daily. New Harvard Study: 30 Key Findings on How The CEO Engages With Social Media by Jeffbullas’s Blog. 20 Free Buzz Monitoring Tools by Econsultancy. ROI Is Dead by StraightUpSearch Blog. Ryan Walker. Understand the Impact of Social Media by ClickZ. Jason Burby.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

JUNE 25, 2009

link] First shared on Digg by ptrewin Last shared: 6 hours 16 minutes ago | 1 shares (expand) | Tweet It close 1 Total Shares: 1 Diggs ptrewin 6 hours 16 minutes ago - Digg it Why Your B2B Marketing is So Lousy | Sales Machine | BNET Ever wonder why most B2B marketing is so gawd-awful? Includes key stats, top posts and how to.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40