Marketing Insider Group

MAY 18, 2020

Thought leadership can span across almost any industry, and companies big and small. Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Is Thought Leadership Right for Your Brand?

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

NuSpark Consulting

JULY 23, 2017

At the outset, the program enables users to import leads and target companies or accounts. They can synchronize with Salesforce, if the company uses it, and choose a range of territories and job functions to target. Sales Navigator has extremely helpful tools and features: · Getting leads all in one place. Lead Generation.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Rev

JUNE 1, 2019

How big is the company? You can even ask for ‘Manufacturing Companies’ if you’re really, really sophisticated. But NAICS codes are inaccurate, and people move from one position to the next and one company to the next every day, and half of your data is whack before you even press go on your fancy marketing campaign.

ROI 122

ROI B2B Marketing Demand Generation B2B 122

Digital B2B Marketing

JUNE 2, 2011

Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? Question: Would it be better if prospects where aware of your company when they started the research process? Answer: Early stage research and creation of a consideration set.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Marketing Interactions

OCTOBER 5, 2022

There’s nothing like the 30-day press to make your customers feel like an afterthought. Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. Your customers are a primary contributor to this goal.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

ViewPoint

FEBRUARY 23, 2012

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

Top of Funnel 120

Top of Funnel Marketing Strategy Marketing & Strategy Advertising Agencies 120

Marketing Insider Group

AUGUST 6, 2015

The problem is that product-centric white papers, webinars, press releases and articles simply are not that interesting to the buyer … and here’s the thing … Google can tell whether or not the audience is engaged by your story, and it will impact your SEO.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Press 100

ANNUITAS

JULY 2, 2015

The problem is that product-centric white papers, webinars, press releases and articles simply are not that interesting to the buyer … and here’s the thing … Google can tell whether or not the audience is engaged by your story, and it will impact your SEO.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

LeadsRX

NOVEMBER 30, 2021

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. I figured these companies would be great examples of marketing with content.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

ANNUITAS

JULY 29, 2014

The problem is that product-centric white papers, webinars, press releases and articles simply are not that interesting to the buyer … and here’s the thing … Google can tell whether or not the audience is engaged by your story, and it will impact your SEO.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

Vidyard

MAY 5, 2017

Your plan doesn’t need to be incredibly detailed (as the performance of your first few videos will often reveal some necessary modifications), but you should have a good idea of how you’ll align video content with the goals of your company. Company culture videos. What are you trying to accomplish and with whom?

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Not every action needs to be scored.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Valasys

JUNE 10, 2019

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Biznology

OCTOBER 24, 2013

For instance, sole proprietors and small businesses don’t have the same money to spend as an enterprise-level company. Therefore, the sales cycle will be much longer. As simple as it sounds, you must keep the buying cycles in mind for various buyer types. Press releases. How-to videos. Endorsement. White papers.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. What marketing content you serve at each phase of the buying cycle also matters. That is pretty much the mantra of B2B content marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Tony Zambito

MARCH 16, 2010

  The press release can be found at: [link]. Buyer personas, archetypal representations of buyers and their buying processes, serve as guides to marketing strategy, sales strategy, customer and sales messaging, and content development. "We've About Goal Centric. For more information, visit www.goalcentric.com. # # #.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

ANNUITAS

NOVEMBER 15, 2011

Part of the reason that executives are so hesitant to buy into marketing is that they’ve not been provided a solid business case for making the necessary investments into marketing that will improve their business. Design sales quotas to match average buying cycles. It’s imperative that marketing gains executive support.

Positioning 100

Positioning Work Management Planning Marketing Management 100

NuSpark Consulting

NOVEMBER 6, 2015

How can you possibly know what’s going on in the front end of the buying cycle when you’re not involved? Find out: What triggers buyers to look for a solution to their problem, prioritizing it over all the other pressing issues at the office? But here’s the problem. Each one answers some of your audience’s questions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

DealSignal

AUGUST 30, 2021

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. 2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Tony Zambito

APRIL 7, 2008

One to be cajoled into "doing business" over the other company. But, where was the knowledge about how these systems were to help companies to resolve issues, meet goals, solve problems, and address pressing needs? Buyers want to engage in the buying cycle on their own terms. What changes do they make?

Buying Cycle 100

Buying Cycle Comparison Buyer Personas Marketing Management 100

Tony Zambito

MAY 13, 2011

  Company Website : the report findings indicated that the closer a buyer came to the actual decision; the more influential were company websites, web searches, and industry press.    In terms of both influence and usage, company websites were still at the top of the list. . 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Chris Koch

FEBRUARY 24, 2010

But I think the nature of B2B makes it harder for companies and customers to have a satisfying relationship that’s entirely virtual than it is for B2C companies. It’s tempting to say that because B2B sales are highly dependent on relationships, social media will eventually reign supreme.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Industrial Marketing Today

APRIL 21, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

NuSpark Consulting

JULY 9, 2010

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Are you getting the most our of press releases? If you’re a complex product/service, you need to nurture your prospects throughout the buying cycle with quality content and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. Are you getting the most our of press releases? If you’re a complex product/service, you need to nurture your prospects throughout the buying cycle with quality content and marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

FEBRUARY 26, 2013

If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Now click here and buy it.” On a one-way website, information flows from the your company to the visitor, period. A one-way web.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hinge Marketing

JULY 22, 2014

The strength of relationships among buyers and influencers, the brand, where prospects are in their buying cycle – just to name a few – all can affect getting that signature and lead some firms to question what marketing activities to focus on. Do the same review of your company page. They will come back for more.

Lead Generation 48

Lead Generation Consulting Marketing Management Generation 48

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60