Zoominfo

DECEMBER 28, 2020

When B2B buyers need to solve a problem, they start researching online. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. And you improve your ROI. How to spot buying signals. Here’s a snapshot of buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. Of course, your buyer needs to know the price. Use the buyer’s journey to guide your marketing. Prospects interact with your content at each stage of the buyer’s journey. Let’s change that. The culprit?

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

The ROI Guy

FEBRUARY 15, 2013

A recent article by Drew Zarges from Sales Benchmark Index opines, "Are ROI Calculators Dead?". With B2B sales teams generating hundreds of millions in incremental deals each year directly attributable to Alinean ROI Sales Tools, we clearly think not. Why has Financial Justification / ROI now become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

KoMarketing Associates

APRIL 7, 2021

Here’s what DemandGen Report’s 2021 Content Preferences Survey Report specifically has to say about it: “A common component of content preferences is the ability to deliver a memorable piece that tells a story and resonates with buyers’ needs and pain points. Focus on ROI. can be tricky.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

JULY 16, 2020

But most business leaders and sales and marketing teams did not look at their profiles to see how they can better connect with their buyers and show them that they understand their current situation. They are not providing the education buyers need to overcome today’s challenges so they can buy again.

Top of Funnel 160

Top of Funnel Ideal Customer Profiles Profiling Linkedin 160

The ROI Guy

OCTOBER 18, 2012

According to IDC’s annual 2012 Buyer Experience Study , it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. Why has Financial Justification / ROI moved upwards this year to become the most valued content?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Webbiquity

MAY 30, 2019

That’s why it’s imperative to gather and analyze data to understand buyer needs and wants, and personalize messages. When a customer visits your website, show them content tailored to their interests and needs. To make this feasible, create an ROI model that provides a clear vision of the potential personalization process.

Personalization 248

Personalization Planning Paid Search Agency Marketing Automation Services 248

The ROI Guy

SEPTEMBER 14, 2011

An ROI Tool is used to economically justify solutions to prospects, an important element of today’s sales and marketing campaigns because of a condition called Frugalnomics , where buyers are more empowered, skeptical and frugal than ever before, and as a result, require proof of the bottom-line impact on most investments.

Analysis 40

Analysis ROI Tools Terms and Conditions 40

Madison Logic

SEPTEMBER 14, 2023

When used in a full-funnel, multi-channel ABM strategy, marketers drive higher campaign conversions and gain more clarity to understand pipeline impact and return on investment (ROI). Sequential content and messaging through the buying journey brings higher engagement and a persistent experience buyers need in a multi-channel approach.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. Marketers need to be more resourceful and purposeful with their marketing budgets by focusing on strategies that bring them more ROI and customer revenue. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

ANNUITAS

MARCH 19, 2020

That means avoiding the urge to ‘promote’ and instead really focusing on educating buyers, building a relationship, and ensuring there is a clear value proposition that aligns to the buyers’ needs on the site. Let buyers tell ‘you’ when they are ready to buy.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Only B2B

FEBRUARY 1, 2024

Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. So, empower your marketing strategy by integrating intent data into your marketing aisle witness increased ROI boosting your revenue like before.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Hubspot

DECEMBER 1, 2020

The flywheel diagram works for customer-centric growth every time because it's focused on buyer needs and pain points, and can prevent lost ROI from bland marketing or sales strategies. Content marketing – specifically thought leadership – fits perfectly with the flywheel strategy because it delivers ongoing ROI.

Top of Funnel 100

Top of Funnel Thought Leadership Tips Lead Scoring 100

Martech

DECEMBER 22, 2022

Coverage : How well does the data set you will sell cover the market segment or use case the buyer needs? So, now you have an identified data set of sufficient quality to entice a buyer. Develop a strategy for ROI . Countless questions may need to be answered in the strategy that you develop for the sale of your data.

Lead Scoring 111

Lead Scoring Lead Ranking Tips Work Management 111

The ROI Guy

SEPTEMBER 14, 2011

ROI / TCO Calculators / Sales Tools can be used at multiple stages to help facilitate the buyer’s journey. Earlier in the decision making process, during the discovery phase, the buyer needs to understand that the status-quo is not best, and could be changed to improve the business and improve the bottom-line.

ROI 40

ROI Process Tools Sales Cycle 40

Vision Edge Marketing

NOVEMBER 8, 2018

The recent Proof Analytics study reported that 96% of the C-Suite among Fortune 1000 companies believe that “their Marketing & PR Teams as “unwilling or unable” to prove ROI. As a business owner, there are some things I need to buy, such as liability insurance, and some things on which I need to be sold, such as sponsoring an event.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Marketing Interactions

OCTOBER 8, 2020

Marketers intent on proving ROI for content will benefit by lowering the effort for sales reps to find content. Let’s say a buyer asks if there’s a case study about using a specific product feature. Buyers need sales reps to help them understand how to solve a business problem or take advantage of an opportunity.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Rev

JUNE 25, 2019

An unvarnished view of what demand generation tactics and priorities deliver an ROI. View the full report or continue reading for highlights you’ll need to know for your next meeting with the C-Suite. . Proving ROI on your marketing spend is a tricky pickle. Buyers today are educating themselves online. The result?

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Marketing Insider Group

FEBRUARY 10, 2020

Data-driven marketing pushes marketing teams to optimize their campaigns for higher ROI. An empathetic listener understands how to ask the right questions to uncover these hidden needs. It’s vital to think carefully about the questions you ask to understand the potential buyers’ needs as fully as possible.

Top of Funnel 252

Top of Funnel Trust Marketing Digital Marketing Funnels Funnel Advertising 252

Marketing Insider Group

FEBRUARY 24, 2021

The path became crowded because businesses realized that content marketing ROI was greater than the return on investment from ads. They saw results in search traffic and started feeding buyers more content. Need help fighting through the masses? So, how did we get here? Businesses Realized the Value and Ramped up Production.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Heinz Marketing

MAY 20, 2021

Due to their proximity to customers, salespeople can offer a wealth of insights into buyer needs, operational efficiency, and product capabilities. But by agreeing to how leads are scored and how fast sales should act on them, both teams can operate more efficiently with less waste and buyers get a more timely response.

Top of Funnel 125

Top of Funnel Planning Work Management Paid Search Agency 125

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it. That’s where account-based marketing (ABM) comes in.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

The ROI Guy

SEPTEMBER 14, 2011

At the same time, these buyers need consultative advice, insight and comprehensive business case justification. So for ROI / TCO Tools a balance needs to exist between the number of questions needed in order to generate an analysis and the comprehensiveness and the thoroughness of the collection to personalize results.

ROI 40

ROI Analysis User-Generated Content Consulting 40

QuanticMind

AUGUST 23, 2023

Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI). Do media buyers need to buffer ad serving fees? Who should use bid shading? Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs.

Cost per Acquisition 52

Cost per Acquisition Cost Per Thousand CPM Cost Per Click 52

Marketing Interactions

JUNE 27, 2021

Year after year I read research where marketers report their biggest challenges include: Knowing who to target and how to engage buyers. Proving the ROI from content marketing. This information will help you solve your content challenges and help you create a plan for addressing buyers’ needs across their buying process.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Marketing Interactions

APRIL 18, 2019

If your buyers were where you are, they’d be customers by now. We focus on how we think our products align to what our buyers need. Buyers don’t care about your products. Small shifts based on what your buyer already sees to help them see it a bit differently. We “get” it. But this won’t sway them. Small steps.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Content4Demand

JULY 7, 2021

Influencers and researchers seek content that demonstrates ROI and builds a business plan. Make it easy for your buyers to find relevant content on your website. Make sure your content demonstrates an understanding of your buyers’ needs and the unique characteristics of their industry.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

B2B Digital Marketer

MARCH 16, 2023

.” “Marketing now has to take the leadership role – a predictive role – where you say i don’t need the answers, I already have them.” ” “Removing friction and truly understanding what the buyers need to make a purchase decision – it is shockingly less than we think.”

B2B Sales 52

B2B Sales B2B Marketing Advertising Agencies Planning 52

EveryoneSocial

SEPTEMBER 12, 2022

Welcome to Social At Scale where you’ll hear how employee advocacy drives ROI from real humans making an impact for their business and industry. Three lessons from the episode: Key takeaway 1: buyers need to see authentic voices. and now’s the time to invest in advocacy. Watch the full episode.

Acquisitions 52

Acquisitions Social Media Guidelines CMO 52

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Madison Logic

FEBRUARY 14, 2024

Personalization allows brands to tailor their content and messaging to align with individual buyer needs, establishing a strong connection that fuels loyalty and accelerates conversion. Most buying decisions involve an average of six stakeholders , each with distinct needs, concerns, and priorities.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

ClearVoice

NOVEMBER 25, 2022

Hubspot reports that short-form videos have the highest ROI of all social media content. B2B buyers need quick answers to progress through their self-guided journeys—at speeds faster than human sales reps can deliver. Short-form videos give users bite-sized information and entertainment. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Outreach

JULY 22, 2020

With the state of sales today, teams need to pivot strategies quickly and need their technologies to be as nimble and dynamic as their business needs. Part of adapting to the new state of sales is transitioning to account-based sales (ABS).

Intent Data 52

Intent Data Intent Outreach Account Based Marketing 52

Choozle

JUNE 2, 2022

By creating a reasonable timeline you can boost efficiency and ultimately your marketing ROI. The more data you have, the more accurately you can decide which campaign components need more—or fewer—budget dollars. Today, media buyers need greater transparency into the buying process and direct access to real-time campaign data.

Advertising Agencies 52

Advertising Agencies Allocation Paid Search Agency Planning 52

Inbox Insight

NOVEMBER 17, 2023

The multifaceted benefits of intent-based marketing Adopting intent-based marketing strategies can yield a plethora of benefits, such as increased engagement and conversion rates, improved customer experience, and deeper insights into B2B buyer needs and preferences.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Business Brainz

FEBRUARY 15, 2022

Buyers’ needs uncovered ahead of campaign execution can refine messaging and value proposition. Hence, justifying the potential ROI with regards to investment. Insight reports act as an armor for targeted marketing campaigns. Insight reports depending upon client’s priorities and objectives could be off the shelf or bespoke.

Marketing Report 52

Marketing Report B2B Marketing Campaigns B2B 52