Content Standard

NOVEMBER 16, 2023

Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance. The result is generic, uninspiring marketing that fails to resonate with buyers.

B2B 86

B2B Marketing & Strategy Buyer Personas B2B Marketing 86

Kapost

AUGUST 30, 2016

Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. Each unique customer profile needs refinement and shaping to really work their magic long-term. When was the last time you refreshed buyer personas?

Buyer Personas 59

Buyer Personas Optimization Content Tips 59

The Mx Group

AUGUST 16, 2017

Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. We are in the early stages of persona use and development. When can we expect to begin seeing the results of our persona use? Mobile App Development. Contact Us.

Buyer Personas 75

Buyer Personas B2B Account Based Marketing Work Management 75

Salesforce Marketing Cloud

OCTOBER 31, 2023

A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

KoMarketing Associates

FEBRUARY 20, 2018

Gather Buyer Personas and Data. We recently partnered with a client that shared a wealth of buyer persona insights with us. Some of the buyer persona data shared included: Existing Buying Process. Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel.

B2B Marketing 175

B2B Marketing Online Marketing B2B Marketing & Strategy 175

Akoonu

SEPTEMBER 9, 2016

Buyer Personas and Journey Maps guide our strategic content planning, and we measure how those strategic choices help us be more buyer-centric with more effective content. But how do you measure if content effectively meets your buyers needs?

Buyer Need 40

Buyer Need Buyer Personas Content Planning 40

BOP Design

SEPTEMBER 22, 2022

Create a Buyer Persona(s). If you don’t have existing, current buyer personas , it’s time to create them. Because understanding your target buyers’ needs, challenges, and issues is crucial to creating a connection with them. This sounds like it may be repeating the buyer persona step, but it’s different.

B2B Marketing 77

B2B Marketing Lead Generation Marketing & Strategy Marketing Strategy 77

Salesforce Marketing Cloud

OCTOBER 31, 2023

A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)

Work Management 72

Work Management Marketing Management Marketing Strategy Marketing & Strategy 72

Marketing Interactions

APRIL 18, 2019

If your buyers were where you are, they’d be customers by now. We focus on how we think our products align to what our buyers need. Buyers don’t care about your products. Continuing this engagement requires that you lay out the small shifts in change that your buyers need to accept in order to buy.

Buyer Personas 119

Buyer Personas B2B Marketing Buyer Need Marketing Strategy 119

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. You need to use data to identify in-market accounts and their buyer personas. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it.

Account Based Marketing 52

Account Based Marketing Top of Funnel ABM Personalization 52

Launch Marketing

JUNE 7, 2023

Do you need to make any product adjustments to meet evolving buyer needs and expectations? Effective research will help show where your buyer expectations or needs may have shifted from previously established buyer personas.

B2B 88

B2B Paid Search Agency B2B Marketing Product 88

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Advertising Agencies B2B Sales 100

ANNUITAS

SEPTEMBER 29, 2015

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. So, here’s where execution comes in.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Marketing Prospects 100

Madison Logic

AUGUST 9, 2023

This solution portfolio enables Janice and her team to engage buyers at every stage of the buying journey with relevant content. ML Insights provides the T-Mobile for Business team with intent and account data that enables them to understand the different buyer personas they need to target.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing & Strategy 52

Hubspot

JANUARY 19, 2016

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. Getting the attention of the medical technology buyer persona, on its own, is a daunting challenge.

Buyer Personas 28

Buyer Personas Case Studies Case Study Studies 28

ANNUITAS

JUNE 23, 2016

We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. Only 45% of respondents use buyer personas when planning demand generation programs.

Content 124

Content Buyer Personas B2B Marketing Demand Generation 124

The Forward Observer

MARCH 19, 2015

Remember when the buyer had to come to the seller to research their purchase? The buyer had it and the seller wanted it. And each time the buyer need more information the seller could exact another pound of flesh and exert influence over the seller. Buyers hated it. What made it so great? Information. Targeting.

Inbound Marketing 100

Inbound Marketing Buyer Personas Paid Search Agency Marketing Prospects 100

ANNUITAS

MARCH 8, 2016

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. So, here’s where execution comes in.

Buyer Personas 100

Buyer Personas Demand Generation Marketing Prospects Work Management 100

B2B Marketing Traction

MAY 1, 2013

There is a rush to get slide decks, webpages and other materials cranked out in time for the launch, with not enough attention paid to the needs of the customer. ( Lack of a deep understanding of buyer needs, desires and behaviors. For this you need to analyze not just competitors and opportunities but also your buyer personas.

Planning 100

Planning Marketing & Strategy Buyer Personas Product 100

Heinz Marketing

SEPTEMBER 18, 2019

Another comment that stuck out to me mentioned that personal interests don’t help Marketing much and leads to a few points discussing buyer personas. Here’s an excerpt from the response: “This leads me into Buyer Personas. I agree with the part of the response regarding buyer personas.

Buyer Personas 59

Buyer Personas Top of Funnel Marketing Psychographics 59

InsightSquared

OCTOBER 22, 2018

When there’s a breakdown in communication, we often hear comments like, “Marketing isn’t producing the content my buyers need,” from sales reps, or “Our sellers are using outdated content and always asking for customizations,” from marketers. Sound familiar?

Work Management 218

Work Management Marketing Management Marketing & Strategy Paid Search Agency 218

Tony Zambito

DECEMBER 14, 2020

What this does say is B2B marketers and sellers will first need to gain buyers insights into two areas. What buyers need to build collective confidence internally and how do they convey confidence to multiple stakeholders. What we have learned in our buyer insights research that buyers respond to getting help.

B2B Marketing 271

B2B Marketing B2B Sales Ad Building Urgency Marketing 271

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Top of Funnel Demand 100

Kapost

APRIL 5, 2017

This Plain Jane, but extremely comprehensive, buyer’s journey includes key stakeholders, buyer needs, influencers, most impactful content, and top outlets for each stage of the customer journey. Consider building a separate buyer’s journey map to address the needs of each key stakeholder. The Plain Ol’ Chart.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

ANNUITAS

AUGUST 4, 2015

A Content Map plots your buyer personas against your buyer journey for their information needs at each stage. A general representation of this concept is below: Of course, the first step is to understand your buyer journey and the personas involved. Information Needs.

Content Marketing 100

Content Marketing Content Marketing & Strategy Buyer Personas 100

6sense

JANUARY 19, 2022

This intelligence, combined with AI and machine learning, enables PathFactory to present auto-customized content based on buyer needs, and much more. Why 6sense Partnered With PathFactory.

Marketing Websites 62

Marketing Websites Personalization Marketing Management B2B Sales 62

Tony Zambito

NOVEMBER 18, 2020

When gathering buyer insights through the use of qualitative research methods, B2B companies can be in a position to anticipate buyer needs. More significantly, they can be in a position to enable buyers to plan their next steps. Anticipation. Creating immense value and a loyalty bond hard to break.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Marketing Insider Group

OCTOBER 27, 2020

It outlines your goals, key messaging, buyer personas, and more. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. This is where you dig deep to understand your buyer intimately and the landscape. Build a Content Strategy. This is your content bible.

Top of Funnel 358

Top of Funnel Content Marketing Paid Search Agency Work Management 358

Mereo

APRIL 22, 2021

More members can help speak to the different needs of the greater mix of buyer personas. Differentiated Value Messaging Needs to Evolve. Buyers’ needs and, as mentioned above, their environment has changed. Your value proposition must adapt too.

Sales Cycle 59

Sales Cycle B2B Sales Buyer Personas Terms and Conditions 59

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion.

B2B 62

B2B B2B Thought Leadership Content B2B Marketing 62

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Products or services tailored to specific buyer needs. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. Multiple decision makers and influencers.

Paid Content 120

Paid Content Account Based Marketing B2B Marketing B2B 120

Webbiquity

DECEMBER 4, 2018

Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs.

Sales Management 178

Sales Management B2B Sales Top of Funnel B2B Marketing 178

Mailmunch

MAY 28, 2021

Start by segmenting your mailing list into smaller homogenous lists based on variables like browsing patterns, products viewed, and buyer needs. You can also build buyer personas and customize your offers based on these personas. A buyer persona is a semi-fictional sketch of your target audience.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

Tony Zambito

NOVEMBER 11, 2020

The timely response is that of pivoting to Buyer-Enabled Selling?. Buyer-Enabled Selling? is a mindset and a systemic shift towards enabling buyers. Going beyond just putting buyer needs and expectations at the center. An enabler who is intricately involved in the buyer’s world.

B2B Sales 226

B2B Sales B2B B2B Marketing Work Management 226

Albacross

AUGUST 21, 2018

There are many ways you can specify your buyer persona. If you want to directly outreach to prospects that fit your buyer persona, you need first to find them. Their primary task is to discover companies, then several titles, and then key criteria of those people that fit the buyer persona.

Top of Funnel 71

Top of Funnel Buyer Personas B2B Sales Lead Ranking 71

Televerde

DECEMBER 27, 2017

Because such an engagement strategy should serve as the foundation for all your marketing and sales activities, both parts of the business must share a common language and agree on goals around lead qualification, buyer personas, and more. Build Buyer Personas and Map Buyer Journeys. Why a buyer puts down money. ?

Top of Funnel 58

Top of Funnel Planning Buying Cycle Buyer's Journey 58

Hubspot

APRIL 12, 2021

To build trust, your sales team needs to custom-fit their processes for each customer. That often means designing a strategy around specific price points, buyer personas, or product tiers. Understand your buyer's needs and fears, and cater to them with a process that makes it easy to see your product as the right choice forward.

SMB 66

SMB Planning Marketing & Strategy Paid Search Agency 66