Zoominfo

OCTOBER 5, 2021

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. This is where personas come in.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Content Standard

NOVEMBER 16, 2023

Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance. The result is generic, uninspiring marketing that fails to resonate with buyers.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Akoonu

SEPTEMBER 9, 2016

Buyer Personas and Journey Maps guide our strategic content planning, and we measure how those strategic choices help us be more buyer-centric with more effective content. But how do you measure if content effectively meets your buyers needs?

Buyer Need 40

Buyer Need Buyer Personas Content Statistics 40

Salesforce Marketing Cloud

OCTOBER 31, 2023

A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

KoMarketing Associates

FEBRUARY 20, 2018

Gather Buyer Personas and Data. We recently partnered with a client that shared a wealth of buyer persona insights with us. Some of the buyer persona data shared included: Existing Buying Process. Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

BOP Design

SEPTEMBER 22, 2022

Create a Buyer Persona(s). If you don’t have existing, current buyer personas , it’s time to create them. Because understanding your target buyers’ needs, challenges, and issues is crucial to creating a connection with them. This sounds like it may be repeating the buyer persona step, but it’s different.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking B2B Marketing 80

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Launch Marketing

JUNE 7, 2023

Do you need to make any product adjustments to meet evolving buyer needs and expectations? Effective research will help show where your buyer expectations or needs may have shifted from previously established buyer personas.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Salesforce Marketing Cloud

OCTOBER 31, 2023

A go-to-market strategy is a step-by-step plan for introducing a new product to buyers. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Check out our comprehensive guide on buyer personas for more guidance.)

Work Management 72

Work Management Marketing Management Marketing Strategy Marketing & Strategy 72

Marketing Interactions

APRIL 18, 2019

If your buyers were where you are, they’d be customers by now. We focus on how we think our products align to what our buyers need. Buyers don’t care about your products. Continuing this engagement requires that you lay out the small shifts in change that your buyers need to accept in order to buy.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. You need to use data to identify in-market accounts and their buyer personas. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Hubspot

JANUARY 19, 2016

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. Getting the attention of the medical technology buyer persona, on its own, is a daunting challenge.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

ANNUITAS

SEPTEMBER 29, 2015

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. So, here’s where execution comes in.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

Madison Logic

AUGUST 9, 2023

This solution portfolio enables Janice and her team to engage buyers at every stage of the buying journey with relevant content. ML Insights provides the T-Mobile for Business team with intent and account data that enables them to understand the different buyer personas they need to target.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Enterprise Management 52

ANNUITAS

JUNE 23, 2016

We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. Only 45% of respondents use buyer personas when planning demand generation programs.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Marketing Insider Group

OCTOBER 27, 2020

It outlines your goals, key messaging, buyer personas, and more. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. This is where you dig deep to understand your buyer intimately and the landscape. Build a Content Strategy. This is your content bible.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

DECEMBER 4, 2018

Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

ANNUITAS

MARCH 8, 2016

If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. It’s not a question of what you or your boss likes, but what your buyer needs to move along the buyer journey. So, here’s where execution comes in.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

Tony Zambito

DECEMBER 14, 2020

What this does say is B2B marketers and sellers will first need to gain buyers insights into two areas. What buyers need to build collective confidence internally and how do they convey confidence to multiple stakeholders. What we have learned in our buyer insights research that buyers respond to getting help.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Sharpspring

AUGUST 31, 2021

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Don’t believe us?

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

6sense

JANUARY 19, 2022

This intelligence, combined with AI and machine learning, enables PathFactory to present auto-customized content based on buyer needs, and much more. Why 6sense Partnered With PathFactory.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

KoMarketing Associates

APRIL 27, 2017

As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Products or services tailored to specific buyer needs. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. Multiple decision makers and influencers.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

B2B Marketing Traction

MAY 1, 2013

There is a rush to get slide decks, webpages and other materials cranked out in time for the launch, with not enough attention paid to the needs of the customer. ( Lack of a deep understanding of buyer needs, desires and behaviors. For this you need to analyze not just competitors and opportunities but also your buyer personas.

Planning 100

Planning Product Buyer Personas Campaigns 100

Mailmunch

MAY 28, 2021

Start by segmenting your mailing list into smaller homogenous lists based on variables like browsing patterns, products viewed, and buyer needs. You can also build buyer personas and customize your offers based on these personas. A buyer persona is a semi-fictional sketch of your target audience.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Mereo

APRIL 22, 2021

More members can help speak to the different needs of the greater mix of buyer personas. Differentiated Value Messaging Needs to Evolve. Buyers’ needs and, as mentioned above, their environment has changed. Your value proposition must adapt too.

Terms and Conditions 59

Terms and Conditions Sales Cycle Buyer Personas Differentiation 59

Tony Zambito

NOVEMBER 18, 2020

When gathering buyer insights through the use of qualitative research methods, B2B companies can be in a position to anticipate buyer needs. More significantly, they can be in a position to enable buyers to plan their next steps. Anticipation. Creating immense value and a loyalty bond hard to break.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Sharpspring

JANUARY 23, 2020

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? And effectively developing buyer personas can help you do just that. Don’t believe us?

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

Hubspot

APRIL 12, 2021

To build trust, your sales team needs to custom-fit their processes for each customer. That often means designing a strategy around specific price points, buyer personas, or product tiers. Understand your buyer's needs and fears, and cater to them with a process that makes it easy to see your product as the right choice forward.

SMB 66

SMB Planning Sales Cycle Buyer Personas 66

Scoop.it

OCTOBER 29, 2019

The problem is that salespeople also need content they can share one-on-one. And, that content needs to be organized according to the buyer’s journey and tailored to their targeted buyer persona. 2: Buyer Persona. Each is a “persona” with unique needs. 1: Market Segment.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

Kaon

JULY 23, 2018

Understanding multi-buyers’ needs. So, if you’re in sales, understanding exactly who your buyers are, what their needs are and how your offering can allow you to tailor a personalized pitch to multiple buyers, all in the same room. Whatever the challenges, there are solutions to solve them.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Madison Logic

SEPTEMBER 21, 2023

Use data to target the right accounts Any ABM strategy requires you to speak directly to buyer needs. To personalize your messaging and shift away from generic ads you need a deep understanding of your target audience. Unify these data sources to prioritize the in-market accounts and identify key buyer personas.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Televerde

DECEMBER 27, 2017

Because such an engagement strategy should serve as the foundation for all your marketing and sales activities, both parts of the business must share a common language and agree on goals around lead qualification, buyer personas, and more. Build Buyer Personas and Map Buyer Journeys. Why a buyer puts down money. ?

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Strategic-IC

DECEMBER 4, 2017

Buyer Personas. Defined buyer personas (in-depth profiles of your ideal, target clients) are crucial as they inform and determine all other aspects of your campaign. Remember, to be successful, persona research should be backed by data - never base a campaign on assumption! Related: 2. Be placed in clear position.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. It’s an innovative and memorable B2B marketing campaign that helps users create a buyer persona by answering a questionnaire. This resulted in 4.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52