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NOVEMBER 9, 2023

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

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NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

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Brand Identity Branding Tips ROAS 123

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AUGUST 22, 2017

If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Use this information to make prudent business decisions.

Social Media 62

Social Media Media Ideal Customer Profiles Business 62

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DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

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JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. LinkedIn suits professional or business-oriented blogs, while Twitter is great for quick updates, news, or tech blogs.

Social Media 65

Social Media Media Blogger Demographics 65

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OCTOBER 23, 2023

More and more businesses and advertisers are responding by gradually phasing out these outbound marketing channels. The Customers of the Future are Tuning out Traditional Outbound Marketing Channels The vast majority of businesses are constantly trying to increase their market share. These are the customers of today and tomorrow.

Inbound Marketing 65

Inbound Marketing Paid Search Agency Demographics Marketing & Strategy 65

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DECEMBER 7, 2023

Social Media Neglect When you venture to a company’s Facebook page, you expect to see a generous amount of recent content and information. Business is competitive, and you need to treat social media like your most-valued player, using them to contribute to your branding identity at every turn.

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Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

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JANUARY 29, 2024

With the ever-increasing number of platforms and users, it has become a goldmine for businesses looking to expand their reach and connect with their audience. This offers immense potential for businesses, but success depends on whether you are reaching the right audience.

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DECEMBER 13, 2023

Artificial intelligence (AI) has cemented its role as a cornerstone of modern marketing campaigns across businesses of all sizes. Major global players like Alibaba, Apple, and Facebook are actively investing in AI technologies, reflecting the industry’s increasing importance.

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JANUARY 17, 2024

While 45 percent of Snapchat users are in the 18-24 age range, and 25 percent among the 24-34 demographic, there has been a surge in users over the age of 35, according to a recent Business Insider report. And, B2B marketers have taken notice. Post teasers encouraging them to follow your brand.

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B2B Marketing B2B Amazon Social Media 65

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OCTOBER 20, 2023

An Appropriate Keyword Frequency Every business stands to benefit from identifying the keywords and key phrases that are the most important for SEO purposes. percent and 5 percent to ensure online web sleuths can find your business when searching for such keywords. Aim for a keyword frequency between 1.5

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AUGUST 8, 2023

Most tradeshows now even offer their own mobile apps and encourage attendees to promote their events and connect with one another; take advantage of these opportunities and have an assigned social media team in place to manage the proper social media channels: Facebook, LinkedIn, Instagram, Twitter, others as necessary.

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Trade Show FAQ Mobile Marketing Social Media 65

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DECEMBER 11, 2023

It is impossible to market to every business or buyer at once, but every marketing strategy has targets that can be defined and refined. Start by focusing your efforts on a specific individual business segment or industry. Find out about what drives their business and put yourself in their shoes — “What do I want?

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MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

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FEBRUARY 18, 2021

If you’re like most businesses, you probably don’t even know where to start with the process other than knowing you need a professional website. The process of putting out your business information in front of your target prospective customer and persuading them to take action is exactly the same as it has always been. That’s fine!

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MARCH 25, 2021

Are you getting as much business as you want? A recent study showed that fewer than half of all contractor businesses are consistently growing. Everyone knows that a website for your contracting business is a must. This series is a way to show your expertise and also keep your business top of mind. A Good NAP.

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FEBRUARY 6, 2018

However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks and new target base made it highly tempting for businesses of all sizes. This is even when Quora is compared to industry giants, Facebook and Google. Advertising Cost.

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JULY 28, 2022

Reviews on Yelp, Trustpilot, Google My Business, and Facebook display prominently in search results, especially if you’ve invested in minimal local search engine optimization. Of course, you should try to get good reviews by delivering quality goods to dealers, but most people expect some negative reviews.

Ad Building 65

Ad Building Word of Mouth Customer Satisfaction User-Generated Content 65

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APRIL 3, 2018

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Make creating content a priority.

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

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DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. Why Social Media Marketing Matters 1.

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JULY 13, 2023

You can also use a supplier business, especially if that manufacturer produces numerous items in your catalog. And, if your business is in a service trade, you could even discuss what the service is and why it is so important to your industry/region/customer. Also, your email doesn’t have to be a specific product you offer.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

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JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. LinkedIn: More Than a Social Network LinkedIn stands apart from traditional social media platforms like Facebook, Instagram, or Twitter.

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Linkedin Network Marketing Social Media Profiling 65

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FEBRUARY 24, 2021

Those that sell directly to consumers can consider other options, like Facebook, Instagram, Houzz, and Pinterest. It’s one thing to have a robust business website, but it becomes utterly useless if your customers can’t find it while using Google. Keep in mind that there is a lot of noise on all of these channels.

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Paid Content Ad Building Tips Planning 65

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SEPTEMBER 13, 2021

You’ve worked hard to ensure your building material manufacturer business is always on a path to steady growth. However, general topics in leadership, management, and business are also acceptable. Social media platforms like LinkedIn and Facebook are always a good choice. How do you do this? Social Media.

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Ad Building Thought Leadership Social Media Trade Show 122

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JANUARY 2, 2018

Facebook Instant Articles : Loads a lightweight version of your blog when a visitor clicks on your link from the Facebook app. This allows for instant loading of your website to your Facebook following, offering a faster reading experience for your customers. Personalized Content is the New Normal.

Content Marketing 70

Content Marketing Marketing Analytics Tools Content Tagging 70

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JUNE 19, 2023

This is how you foster strong, long-term relationships between your audience and business as well as a sense of brand loyalty and advocacy over time.” As The Content Marketing Institute’s research indicates the three primary channels marketers use are Facebook, LinkedIn and YouTube. What channels do you use for marketing?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

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JULY 12, 2018

Facebook – Yes, Facebook is a possible place for hosting content. However, if you just want to share a video now and then, without any worry about monetization, Facebook may be a simple solution for business owners. You can get started for free, and there are options for monetizing your content.

Youtube 50

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OCTOBER 5, 2022

Twitter and Instagram Tip: If you think you’ll be too busy to manage social media at the event, consider using a social media management platform or hiring a social media partner to schedule bulk tweets and posts beforehand. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

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OCTOBER 17, 2017

Videos don’t always have to be highly professional; simple hand-held cameras that display insight into a company’s culture, process or events can build a relationship between the business and customer one person at a time. YouTube is the 2nd largest search engine on the internet.

Trends 145

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AUGUST 11, 2022

77% of business decision-makers found at least one new supplier at the last trade show they attended. These people are already inclined to support your business and are open to the idea of attending an event. Industry associations and business groups can also help you get the word out about your event. Paid social media ads.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

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JANUARY 23, 2018

If you have not embraced the AI revolution in marketing, you will soon find your business squarely behind the eight ball in your industry. Its proper use sets you up for big growth in every aspect of business. Production automation has been a part of our business culture since the Model-T Ford assembly lines.

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Marketing AI Automation Marketing Automation Services Top of Funnel 62

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NOVEMBER 1, 2021

Let’s dive into what chatbots are and why they’re so useful for your business. Mapping out all of that information ahead of time is the trickier part of adding a chat bot to your website or utilizing Facebook chat over Messenger. Maybe your business offers free quotes based on specific information. What Are Chatbots?

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Marketing AI Cable Marketing Management Social Media 65

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SEPTEMBER 28, 2021

To help you get started, we’ve created a brief guide with plenty of ideas on how to use video to impress customers and gain more exposure for your business. Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as a way to enhance their digital presence. Using 3D Animations.

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Promotion Video Marketing Tools Ideal Customer Profiles 65

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DECEMBER 4, 2017

Facebook Instant Articles : Loads a lightweight version of your blog when a visitor clicks on your link from the Facebook app. This allows for instant loading of your website to your Facebook following, offering a faster reading experience for your customers. Personalized Content is the New Normal.

Content Marketing 50

Content Marketing Marketing Analytics Tools Content Tagging 50

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FEBRUARY 15, 2018

However, there is simply too much business outside of the local area to ignore. For instance, Facebook is a viable B2B channel in Eastern Europe, but not so much in South America. Before you can legally do business in a new area, you must be sure that you are in compliance with local regulations. Studying the Target Cultures.

Word of Mouth 50

Word of Mouth Budget Programs Case Studies Advertising Agencies 50

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JANUARY 25, 2018

This is true whether these consumers are homeowners or other businesses. Facebook and Twitter are used by both consumers and influencers. The influencers within the building materials industry make a difference when it comes to the products that are chosen by consumers. So who are these influencers that need to be cultivated?

Word of Mouth 85

Word of Mouth Ad Building Effectiveness Marketing & Strategy 85

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JULY 9, 2023

But a content calendar is designed to help keep your company or business organized while you connect with customers and prospects online. Start with five pieces of information, Facebook advises, and include the following information for each post scheduled: Date: When will the post be published? What are content pillars?

Ad Building 65

Ad Building Tips Content Social Media 65