Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. Membership sites are great for increasing traffic, website engagement, lead generation, and revenue for your online business. Do you want some membership website examples that are actually profitable?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

ClearVoice

FEBRUARY 13, 2023

More than anyone, businesses and writing professionals are asking, “Can ChatGPT and similar tools replace human writers?” Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai The underlying model that trained Jasper has read about 10% of the internet. versus ClearVoice!

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Sprout Social

SEPTEMBER 26, 2023

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding.

Marketing AI 101

Marketing AI Enterprise Management Work Management Marketing Management 101

ClearVoice

AUGUST 14, 2023

When done right, content marketing can help companies achieve several business goals. Also, the benefits of partnering with a reliable content agency and some guidelines for choosing the right content strategy agency. Creating more of these types of content can result in better business. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Sprout Social

NOVEMBER 23, 2022

Tip 6: Onboard and train employees. Here are a few ways advocacy on LinkedIn can lead to real business results. An advocacy strategy helps employees engage with their business in a way that also empowers them to grow their own influence and networks. Providing training and onboarding employees into the program.

Linkedin 107

Linkedin Paid Content Tips B2B Thought Leadership 107

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Biznology

MAY 27, 2015

What’s worse, many businesses allow content like this to fly because they think it’s “supposed” to read like that “for Google.” Often, their business model is to bring on newbie copywriters, give them some general guidelines, and set them loose. But again, you get what you pay for.

Paid Search Agency 80

Paid Search Agency SEO Companies Copywriting 80

Biznology

AUGUST 7, 2013

While in training, I shadowed the regular reporter, who let me write the first draft. Business executives in particular often confuse what’s important to them with what’s interesting to the readers, and traditional marketers followed their lead, relying instead on slogans and creativity. Off I went to the zoning board meeting.

Content 80

Content Wikipedia Copywriting Internet Marketing 80

Convert

JUNE 30, 2021

There are 38 certified agency partners that we recommend to help you grow your business with testing. You only have to look at companies like Booking.com who have a business-wide focus on CRO to see how much it can affect your growth. And Then Train Them! Once you have a tester, take the time to train them! teamovertools.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

Computer Market Research

MAY 24, 2017

In part 1 of this 2-part series on “ How to Set Up your Market Development Funds Program, ” we addressed the importance of removing complexity from your program guidelines. We value our relationship with your business and therefore want to accelerate your success to the next level…. Why ACB Company? MDF Requests.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Computer Market Research

SEPTEMBER 29, 2017

These programs essentially reward channel partners based on their existing business with manufacturers. Documented Policies of Program Rules: The well-defined guidelines for earning funds (e.g., This can be accomplished if the rebates are aligned with the compliance guidelines for your incentives. ROI metrics).

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Content Marketing Institute

MAY 7, 2018

Joanna Wiebe and her band of merry copywriters keep their marketing tips extremely down-to-earth, jargon-free , funny, and personal. If you want to compete with all the big businesses and blogs, then honing a niche or micro-niche is not to be sneezed at. Or adopt some vintage vibes like The Creative Copywriter (shameless plug).

Differentiation 107

Differentiation Top of Funnel Copywriting Advertising Mediums 107

The Effective Marketer

SEPTEMBER 27, 2010

Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Marketers are good at visual communication, but not necessarily experts with the design tools.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. Many businesses make friends with content agencies. Collaborating with a branding agency is a must-have for any new business, product launch or business facelift.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

Search Marketing 60

Search Marketing B2B Marketing Work Management Lead Ranking 60

Litmus

MARCH 27, 2020

Welcome to delivering a podcast about email design, strategy, copywriting, development, and the email marketing industry. Trying to keep kids busy. It seems like last week was really, there were a few days last week when like they all jumped on that same train and sent at least one. Episode Transcript. Jason Rodriguez.

Paid Search Agency 65

Paid Search Agency Email Marketing Lock-In Interactive Marketing 65

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Anyword

JUNE 13, 2024

Their knowledge comes from an expansive training set, constituting an ocean of written content from web pages, newspapers, books and more, covering countless topics. Probably the most obvious limitation is the scope of text data that was used to train the LLM model, which is typically a huge dataset consisting of open resources.

Marketing AI 52

Marketing AI Budget Programs Planning Tools 52

Biznology

JUNE 26, 2017

I’ve walked into many training sessions where the vibe was “I don’t need to learn this and I don’t want to be here.” But often, the only way your writers will understand that point is if you: Train your writers in SEO writing. Once your writers are trained, it’s easy for them to create content that’s great for Google.

Positioning 141

Positioning Google Bandwidth Copywriting 141

Heinz Marketing

JANUARY 30, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In this world of AI and automation, it can be hard to know how to use these powerful tools without sacrificing the human touch. As a copywriter, I’m loving the explosion of AI tools. As a copywriter, I’m loving the explosion of AI tools.

Marketing AI 84

Marketing AI Copywriting Ideal Customer Profiles Tips 84

ClearVoice

APRIL 2, 2020

Bringing on extra help makes sense at this point in your business growth. Journalists are trained to ask open-ended questions to get to the heart of the topic, find impactful facts and unique angles. People want to hear from people, not a business, in a time of need. But, who should you hire?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SnapApp

APRIL 4, 2018

Closed-Won - closed business. Closed-Won - closed business. 2 It's impossible for me to say what your KPI should be because it needs to come from your goal and take into account any limitations you have in your business or technology. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Marketing Blender

FEBRUARY 29, 2024

Every item that ends up on a marketing plan should align with business goals to drive profitable revenue, improve brand reputation, and strengthen business resilience. Wondering if an outsourced CMO can REALLY get to know your business? The guideline is “Go where your buyers go.” Find the truth here.

CMO 52

CMO Paid Content Work Management Marketing Management 52

Single Grain

OCTOBER 15, 2022

Do you have a business that relies on content writing to get traffic? Content marketing is a great way to drive growth for your online business almost on autopilot – but it does come with certain challenges: a major one being that of scale. How to Structure Your Content Marketing Team (to Scale Your Business).

Marketing AI 98

Marketing AI Content Lead Ranking Lead Scoring 98

Single Grain

JULY 7, 2023

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. Outsourcing advertising might just be the secret sauce your business needs to stay ahead of the curve. Let’s dive deeper.

Advertising Agencies 52

Advertising Agencies Paid Content Advertisements Advertising 52

Martech

NOVEMBER 5, 2021

The first part of this two part article considered reasons a business might move from decentralized, rapid response marketing to a more mature centralized (or hybrid) model. This allows the business to breath, giving it room to grow without too many restrictions. privacy and data security versus brand guidelines and campaign tagging).

Work Management 102

Work Management Process Marketing Management Paid Search Agency 102

Bannerflow

APRIL 2, 2020

For example, we have clear guidelines when it comes to our tone of voice and how we prioritise our different communications. Or are we trying to add some value to their business? Erik Laaksonen: The whole campaign is about positioning Svea as the bank for business owners. Do you think about social and DOOH, etc?

Advertising Agencies 86

Advertising Agencies Advertisements Advertising Banners 86

Convince & Convert

MARCH 3, 2016

Especially if you’re not a writer and haven’t been trained in the nuances of copywriting, coming up with something as lofty and intangible as a brand voice seems like a joke. They’re just as tired of the B2B business-sounding stiffness as you are. Create a List of Guidelines and Keep Adding to It.

Brand Identity 105

Brand Identity Branding B2B Work Management 105

ClearVoice

AUGUST 28, 2020

I first traveled that rocky road solo, taking on writing projects for small businesses offering little marketing structure or content creation oversight. Bouncing ideas off one another was not only career-building, it also made me feel integral to the full content creation process, not just the copywriting segment of the workflow.

Marketing Proposals 100

Marketing Proposals Top of Funnel Resource Management Work Management 100

chiefmartech

MARCH 18, 2021

Gartner recently produced a graphic of the different aspects they believe will define business environments here in the post-COVID era. ” It is now more viable than ever for people to launch their own business, offering software-leveraged services and creating their own content and apps. DevOps = Develop + Deploy.

Work Management 102

Work Management Marketing Management Marketing Automation Services Advertising Agencies 102

Bannerflow

APRIL 2, 2020

For example, we have clear guidelines when it comes to our tone of voice and how we prioritise our different communications. Or are we trying to add some value to their business? Erik Laaksonen: The whole campaign is about positioning Svea as the bank for business owners. Do you think about social and DOOH, etc?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Banners 52

ConvertKit

JULY 29, 2020

Building an engaged and loyal audience on Instagram and growing your online business is 100% achievable—you just need to be strategic with your efforts. You need to get clear on what you're planning to share, who you're hoping to attract, and how you plan to reach your business goals—all while still running your business.

Marketing & Strategy 61

Marketing & Strategy Ideal Customer Profiles Peer-to-peer Top of Funnel 61

Single Grain

AUGUST 5, 2019

If that sounds weird, think of your business as a baseball team for a moment. Well, your business, and your employees, are no different. 3 Must-Read Business Books. Written years ago, this book still holds up, and shares every secret to good copywriting. This book is applicable to any and every type of business.

Startups 92

Startups Top of Funnel Banners Class 92

Litmus

SEPTEMBER 9, 2019

When you have multiple business units, do you find that treating email the same across the company is better, or do you think each business unit should function independently? Every business unit should use the same tools and process, so it’s easy to measure and understand the success of an email program as a whole.

Webinar Metrics 42

Webinar Metrics Enterprise Management Work Management Marketing Management 42

SnapApp

SEPTEMBER 26, 2017

To demonstrate a best practice approach for creating interactive content at scale, we tapped our Senior Training Specialist, Michael DiPeitro , to show us how to do it in under 30 minutes. . . Okay, fine, fair – with the copywriting included, the above assessment took an hour and 10 minutes. What size is your overall business?

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Microsite 48