Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Adobe Experience Cloud Blog

DECEMBER 6, 2009

In an ‘iPhone world’, you still can’t forget that sales is pressing the flesh and creating some kind of harmony with prospects and customers. Tags: Thought Leader Interviews b2b business blogging lead generation sales 2.0 The last subject, sales relationships, is something that we incubated from early on. social selling.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Writing on the Web

MARCH 13, 2013

Not only will you receive polished content that’s ready for publication—you’ll also know that your blog is regularly updated, something that can prove challenging for time-strapped business owners. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business. Building a Freelance Business on the Side.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 3, 2013

I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. Catch you later.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Can you think of other things people should check before publishing blog posts ? Did you include a call-to-action? Maybe some leads? Image credit: Alex E.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

FEBRUARY 12, 2014

Here’s why it’s so easy to make these common ebook and blog writing mistakes: Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”. Younger people, in particular, like to write like they talk.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Writing on the Web

AUGUST 26, 2014

Example of what that means: I received a press release to promote a book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Ambal's Amusings

JULY 27, 2011

In less than 5 months after launch, Social Media Examiner was declared the #1 small business blog in the world by Technorati and had added more than 13,000 email subscribers. They hadn't advertised and hadn’t relied on the press. Nearly overnight, Social Media Examiner had become a top destination for businesses.

Business 100

Business Sample Press Paper 100

NuSpark Consulting

JANUARY 16, 2012

There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. Just like Microsoft, you don’t have to depend on the kindness of the press. Related Posts: Banner ads are growing, and can contribute to ROI Is Blogging Right for my Business?

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you?

Copywriting 80

Copywriting SEO Blogger Case Study 80

Writing on the Web

APRIL 13, 2011

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 19, 2012

What were the press releases that got the most clicks? You should also be taking a look at the quality of your writing , especially for your blog. Business Blog Writing and Content Marketing: Come on, light my fire! Blog Checklist: 10 Items BEFORE You Publish… Content Marketing with Blogs: What Do You Believe?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

JULY 19, 2011

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven.

Tips 100

Tips Business Marketing Proposals Press 100

Biznology

OCTOBER 24, 2013

If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. You can do so with the following content: General information blogs. Press releases. Content marketing takes time and effort. How-to videos. Endorsement.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Writing on the Web

MAY 11, 2011

One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Blogs should not be looked at in the traditional sense as corporate communications. Blogs have to be kept up. Related posts: How is Playing Tennis Like Blog Writing? We should know.

Digg 100

Digg Buzz Blogger Press 100

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

NOVEMBER 9, 2012

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article.

Press 60

Press Features Marketing Websites Product 60

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

MAY 10, 2011

A blog post isn’t the place to publish a press release, but when apropos, it is a perfectly reasonable place to link to one. Answer questions in your blog posts. Recognition on your blog can even be an incentive for greater performance. Make it easy for the press to contact you.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Source : Press Customizr. It’s called WordPress. Click “Appearance” and then “Themes”. Source : The It Stuff.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Writing on the Web

FEBRUARY 2, 2011

There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. But I’m waiting to roll out some examples that demonstrate how they work.

Tools 100

Tools Digg Blogger Work Management 100

Hubspot

MARCH 19, 2015

I imagined teaching a Columbia J-school class on business blogs. I pre-lived a conversation with the managing editor of our blog, who insisted writers should get bonuses based on scoops, not leads. They snickered when Fox Business called, knowing how the network rankled me. Indulgent even. It’s rethinking the application.

Hubspot 28

Hubspot Cable Blogger Content 28

PureB2B

AUGUST 28, 2018

Business Blog. Check out the topics they talk about on their blog. Google the business name and see what articles have been written about them. You may uncover news articles or press releases published about the business. Google Search Results. Be sure to read articles from reliable third-party sites.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. The first is a diagnostic tool and the second one measures the health of the business. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 29, 2010

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 28, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

SEPTEMBER 29, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 22, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

JANUARY 27, 2011

So in case you missed it, check out these 10 stories that will help you catch up to this busy week in marketing. Killer Press Release - While many people may want the press release to die, it is still hanging around. How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter?

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28