Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

SmartBug Media

JANUARY 23, 2019

This process is known as content marketing, which is really just the art of business storytelling. To get started, below is a list of steps you should consider adopting to create a long-term content marketing strategy. Businesses love to talk about themselves and how great they are. And that’s it!

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Want to Squeeze More Conversions Out of Your Landing Pages? 5 Things Many Marketers Forget When Running A/B Tests. Inbound Marketing'

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Hubspot

OCTOBER 1, 2013

21 days without being in business? Whether you''re reading this as a business owner or a marketer, I think you might have already wondered something along these lines yourself. What would happen to your lead generation if your marketing team shut down for roughly one month? The Lasting Effects of Inbound Marketing.

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28

LeadSquared

NOVEMBER 24, 2015

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah , Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. What is that methodology?

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Webbiquity

DECEMBER 5, 2011

Technorati and AllTop are two of the general-topic blog directories. Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? As a wise man once said, you should always give credit where credit is due! Last Touch Attribution.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what's a time-crunched marketer to do? Blog Bundle. So what gives? Data Compilation. Presentation Slides.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. You can also use their contact info for target marketing and advertising purposes.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. But have no fear!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JANUARY 24, 2012

Marketing content creators have a lot of potential content assets at their disposal. But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. What Does Content 'Success' Mean? Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

NOVEMBER 15, 2010

In an inbound marketing culture where there is a strong emphasis on the regular creation of fresh, original content, it's easy to overlook the potential of evergreen content. Create Landing Pages. When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 3) Get New Blog Subscribers. 7) Conduct a Survey.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. You can also use their contact info for target marketing and advertising purposes.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Write blog posts regularly for that new blog.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

AUGUST 17, 2012

Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business. I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees !

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Calls-to-action (CTAs) are important triggers for your success with internet marketing. One good indicator of an offer’s success is its landing page 's visitor-to-lead conversion rate. Connect with HubSpot :

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Hubspot

SEPTEMBER 27, 2013

After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. Review where marketing has been as a whole and where your company has been. Lesson 3: Marketing Analytics 101.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 22, 2011

As a marketer, you work your butt off to generate awesome leads for your company. You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. Closed-loop marketing allows you to identify which of your leads turned into customers.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28

Hubspot

AUGUST 5, 2011

Marketers should always be testing , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you're utilizing. One of the most common tactics marketers test is email. What to Test in Marketing. Email Marketing.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

MARCH 11, 2011

Take control of your website, and get it situated on a content management system (CMS) like HubSpot, which enables you to quickly edit your website's content, easily create landing pages and conversion forms around your marketing offers, and manage and analyze all functions of your lead generation efforts.

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. 1) You Can Get Found for Your Expertise.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

SEPTEMBER 15, 2011

But are you taking advantage of everything it has to offer for marketing ? In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. HubSpot ). Connect your blog to Twitter. Choose a simple username.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

APRIL 22, 2010

A major part of the announcement and one that is of great interest to marketers was new social plugin. Any individual or business will be able to add these social plugins to their site to connect it with Facebook. Marketing Implications of Social Plugins So why do you want to integrate your website or blog with Facebook?

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. to each page. Use email and your social media presence to share the link to the landing page.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

AUGUST 5, 2011

Amazon is constantly exemplified for its web and marketing prowess. It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. No surprise here.

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28