Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? Content : No clearly defined problem and solution, no answer to the “so what?&# Headline : not compelling or even clear.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” You need to make your keywords obvious.

SEO 100

SEO Marketing Websites Business Content 100

Biznology

APRIL 7, 2016

You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Automated Marketing System. There are two parts to an automated marketing system, the offensive and the defensive. Business Blog.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Writing on the Web

JANUARY 3, 2014

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. Later we’ll refine to include keywords and to take into account what’s selling on Amazon.). Then you need to write and publish an expert ebook.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Michael Martine’s Best Blog Traffic Tips.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. But they do go to search engines and they type in questions with keywords.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 11, 2010

B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. Topic Hubs are sites that aggregate content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Webbiquity

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Tweet This!

RSS 100

RSS Promotion PR PageRank 100

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. Tip #3 Set your online marketing budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

APRIL 7, 2011

Scribe catches everything and tells me things like “there are no primary keywords found.&# Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. It defines valuable content using five benchmarks: Findable . Understandable.

Digg 100

Digg Content Buzz Blogger 100

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. The “Wall Street Journal” Marketing Problem. Top 16 SaaS Bloggers to Follow. 1) Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online.

Social Media 100

Social Media Blogger Business Media 100

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Writing on the Web

AUGUST 16, 2011

Remember, keywords are essential when posting to your status update to your Facebook business page. Related posts: 4 Time-Saving Tips for Social Media Marketing. Connect Your Blog to Facebook Automatically. Feed Your Blog Automatically to LinkedIn & Twitter. Keep it fresh. On Twitter hash tags (#) are key.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Content marketing helps SEO.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. Many marketers in general are not aware of the content resources they already have.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Writing on the Web

JANUARY 3, 2011

Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. That way, it can also be searchable when people type in keywords. Related posts: Content Marketing Tips to Get More “Juice&#.

Tips 100

Tips Peer-to-peer Digg Domain 100

Go Beyond SEO

AUGUST 3, 2017

It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description. If your website is already up and running there are a few things you should focus on.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

KoMarketing Associates

SEPTEMBER 15, 2016

Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. You may, for example, be looking for exposure and brand awareness in your industry and use your blog as a vehicle to help you get there. ” Revisit Your Keyword Strategy.

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. jaybaer article: [link] [link] Jon Buscall This is great, Jay. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Writing on the Web

AUGUST 15, 2012

Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. Keywords help Google find your content and help your content rank better.

Small Business Marketing 100

Small Business Marketing PageRank SEO Keywords 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? Research shows that keywords which increase the likelihood of retweeting include “please,” “thank you,” “Twitter,” “social media” and “you.” Roughly 60% of business blogs are updated at least twice per week. Earnest B2B ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? “With social media and blogging, it’s kind of changing that dynamic.&# Two factors are at work here: Blog content that is frequently updated and loaded with your team’s most important keywords lead to greater visibility on search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

AUGUST 8, 2014

Create a great blog as the cornerstone of your content marketing, and then, if resources allow, try different media and pay attention to your metrics to figure out which are working for your business. I searched “effective online marketing” (with personalized results turned off). 20% retweets.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

SnapApp

DECEMBER 22, 2016

With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year.

Resources 100

Resources Tips Blogger Social Media 100