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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Kristina actively posts about product content strategy, content design, and UX writing. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation.

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5 Bold Tactics to Earn More Clients: What Winning Freelancers Are Doing

ClearVoice

Yet though her product may be temporary, her designs and the way she pitches them leave a lasting impression on potential clients. But it’s one of the hardest things to follow, especially if you’re pretty sure you burned a bridge in the process of leaving an uncomfortable situation (i.e., Give a free intro class/workshop.

Tactics 76
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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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IBM’s Watson Engages Customers with Youtility

Convince & Convert

Among the most exciting developments was the launch of the IBM Watson Engagement Advisor, designed – as they describe it – to “help customers feel known, engaged and empowered throughout the lifetime of their relationship with you.” How Watson Works. Generates evidence-based hypotheses with probabilities.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% to 2.9%) than the previous year, according to a Duke CMO survey.

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Healthcare Technology Trends 2021

Conductor

A dramatic 550% YoY increase in search demand for “healthcare IT consulting services” shows that providers looking toward the future of healthcare seek expert guidance in choosing and implementing the right solutions. Conductor search engine data reflects the skyrocketing interest in digital healthcare. Another AI search standout: chatbots.

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Why HealthTech CMOs Lose Their Jobs

Golden Spiral

Korn Ferry , a global organizational consulting firm, reports that in 2016, CEOs stayed in their positions for eight years; now only 6.9. Kat McDavitt has felt this disconnect both as a CMO and as a consultant to dozens of leadership teams: “C-Suites are not educated on the power and nuance of marketing. CEO tenure has shrunk, too.