Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

KoMarketing Associates

MAY 24, 2022

Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand. Building meaningful relationships with prospects to convert them into leads starts with delivering personalized experiences that build trust and drive engagement,” wrote the authors of the report.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Webbiquity

NOVEMBER 29, 2022

In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. By tapping into customer data and feedback, AI can provide deeper, more accurate insights with less bias and better predictive capabilities than surveys alone. It’s time to move beyond these outdated tactics.

Marketing AI 116

Marketing AI Research Paid Search Agency Customer Surveys 116

Marketing Insider Group

MARCH 25, 2024

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. Building a Trustworthy Marketing Database Trust is everything when it comes to your marketing database. A recent survey found that 81% of customers say they need to be able to trust the brand they buy from.

Peer-to-peer 254

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 254

Martech

JANUARY 9, 2024

Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Optimization 113

Optimization Ideal Customer Profiles Customer Surveys Communities 113

Martech

APRIL 22, 2024

The report is based on a survey of 4,000 consumers in the U.S., However, only about 13% of respondents to the survey achieved the fandom level, and brands should not expect to drive the majority of their consumers into fandom. These include: Building repeat purchases into your customer’s routine. Canada, the U.K.

Buy 104

Buy Branding Brand Identity Loyalty 104

Marketing Insider Group

JANUARY 3, 2023

Build (& Maintain) Trust. It takes time and effort to build trust. If you fail to do so or constantly change your brand, you’ll naturally lose trust with existing customers and stall trust-building with prospects. This builds the trust mentioned above and helps your business stand out. Provide High-Quality Content.

Marketing Strategy 340

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 340

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). Quick Takeaways. What CEOs are Saying about Social Media Marketing.

Social Media 362

Social Media Media Business Custom Publishing 362

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Optinmonster

MARCH 21, 2024

Customer experience is one of the top factors in gaining new customers and building brand loyalty. Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more.

Marketing Websites 104

Marketing Websites Tips Customer Surveys Customer Satisfaction 104

ClearVoice

APRIL 13, 2024

For example, you can: Create new content clusters or simply build upon your existing ones. There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. You can use polls, surveys, email blasts, etc. Interviews. Social media content.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Research 142

Research Loyalty Case Studies Communities 142

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 74

Customer Surveys Marketing Websites Marketing Management Template 74

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. This will deepen your connection.

Work Management 91

Work Management Marketing Management Service Branding 91

Martech

FEBRUARY 13, 2024

to help brands build influencer relationships. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! Discover new creators and assess their brand fit. In your inbox.

Advertising Agencies 98

Advertising Agencies Peer-to-peer API User-Generated Content 98

Martech

DECEMBER 12, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey 1. Dig deeper: Building a DAM business case 2. How can I use DAM to automate processes?

Digital Asset Management 116

Digital Asset Management Process Work Management Customer Surveys 116

Martech

FEBRUARY 14, 2024

That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an emotional connection. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Search Agency 117

Paid Search Agency Touchpoints Work Management Marketing Management 117

Salesforce Marketing Cloud

MARCH 4, 2024

Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you. Over 50% of survey respondents agree that improved data quality is essential. Build trust in AI Building trust is a must in AI.

Work Management 116

Work Management Trends Business Forrester 116

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 120

Planning Marketing Plans Spending Network Marketing 120

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What Google is saying. We’d like to know how it’s been for you.

Features 130

Features Google Privacy Eye-Tracking 130

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. There was hardly any focus on building relationships. Here’s an exit survey form example: 2.

Marketing AI 83

Marketing AI Planning Paid Search Agency Psychographics 83

Sword and the Script | B2B

APRIL 30, 2024

If you read my posts, they are all about surveys and studies and I checked the sources (i.e. And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. So, if your advertising is better at building brand-relevant memories, your brand becomes more competitive.”

Statistics 83

Statistics Work Management B2B Marketing Marketing Management 83

Martech

DECEMBER 27, 2023

To stand out and build lasting connections, you’ll need to make them as personalized as possible. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Brandpoint

MARCH 15, 2024

Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today. Challenge 2: Increased Misinformation Our PR industry survey revealed that the second largest challenge was increased misinformation. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. We asked selected survey respondents the reason for the switch. Marketing manager Steve Wagner. “We

Customer Surveys 90

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 90

B2B Marketing Directions

MARCH 24, 2024

Google Survey Bain & Co. and Google recently surveyed 1,208 people at US companies who were involved in buying several types of business products and services. In this survey, 80% - 90% of the respondents (depending on what they were buying) said they had a set of vendors in mind before they did any research.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Martech

DECEMBER 26, 2023

Expect the wider use of subtitles and voiceover in video to build trust with customers who have disabilities and preferences for captions. Meeting these expectations will help build customer trust in the new year, even as marketers face challenges to trust related to data security and privacy.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Always be transparent when interacting with customers on social media to build trust. Ready to Build Your Social Media Customer Service Strategy?

Work Management 142

Work Management Marketing Management Social Media Stats 142

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. In other words, it takes a good company and good marketing to build a valuable brand. The purpose?

Cost 94

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 94

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. Let’s take a closer look at how that shows up in the findings on technology.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Martech

JANUARY 16, 2024

“We have a whole bunch of state and non-state actors who would love nothing more than to completely screw over the US election process and the tools that you use to build these generative deceptions are freely available. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing AI 97

Marketing AI Paid Search Agency Companies Amazon 97

Martech

MAY 6, 2024

Rather than fighting the inevitable, we should build strategies that showcase a privacy-first approach. First-party data will become an increasingly valuable commodity, gathered directly from our customers — through surveys, feedback forms and other direct interactions — handed over with explicit consent.

Privacy 97

Privacy Personalization Ideal Customer Profiles Tips 97