Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. It’s no surprise that Instagram is the go-to network for influencers. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Many brands boast affiliate programs on Instagram.

Paid Content 111

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 111

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Webbiquity

MARCH 10, 2020

Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. There’s a big difference between an eBook that’s overtly promotional and one that’s more likely to get attention and generate leads. All in all, outbound marketing is not what it once was.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Convince & Convert

NOVEMBER 8, 2016

Every day, the average social media user is inundated with a ton of posts. Most of these might be from friends and people she follows; the others are from brands vying for her attention. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

Marketing Insider Group

JANUARY 21, 2021

They can also be your most influential fans on social media. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. Employee advocacy is critical to expanding your influence on social media. People or brands?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Top Rank Marketing

FEBRUARY 12, 2024

How do brands and influencers collaborate to bring these campaigns to life? Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. This gives sponsors maximum brand awareness and moves the attendees to take specific actions. Create Maximum Brand Awareness at All Event Stages. Prizes can also be sponsor branded items.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Biznology

JUNE 12, 2018

Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. Content marketing is online reputation management. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. did TikTok really make me buy it?).

Buy 143

Buy Brand Identity Branding eCommerce 143

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook. But, once I've created the event … how do I promote it?

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. This hype isn’t exclusive to the network either. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. Maas , don’t worry. Published on Categories.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Conductor

JANUARY 19, 2022

With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Marketing Insider Group

AUGUST 2, 2012

Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? Watch this network…Very closely.

Social Networks 100

Social Networks Business Network Marketing Youtube 100

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . More than an eye-catching logo or clever ad copy, a company’s brand also has the potential to show off its values, stand out from the competition, and create human connections with customers.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Videos that tell your brand story. Promote New Videos on Social. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. Explore LinkedIn Groups.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

APRIL 20, 2022

Social media networks are heavily investing in the creator economy. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. Sponsored posts and branded content. Brand ambassador programs. Sponsored posts and branded content.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Break down your social plan into pre, during, and post.

Promotion 84

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 84

Navigate the Channel

JANUARY 24, 2024

However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site. Unfortunately, many users treat it as just another social media site, falling into the trap of passive posting. The key is to BE SOCIAL.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Content Marketing Institute

DECEMBER 10, 2018

HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it? If you know people mentioned in an article, tag them, says Viveka. Strategies for composing posts. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Sprout Social

JULY 14, 2016

Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system.

Tagging 49

Tagging Work Management Custom Publishing Marketing Management 49

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube marketing has allowed many businesses to establish their brand. B2B and B2C marketers worldwide name video to be one of the top three social media marketing tactics.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. But like on all social networks, trends on YouTube come and go. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. Keep reading (if you dare).

Social Media 115

Social Media Tagging Broadcasting Communities 115

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Promoting a business or company.

Paid Content 132

Paid Content Social Media Media B2B 132

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Every social media algorithm takes relevance as its priority. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96