KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Consider the brand value of companies like Apple, Whole Foods, and BMW. Guest post by Sreeram Sreenivasan.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. Why we care. How it works. Get MarTech!

Campaigns 76

Campaigns Tools Brand Identity Branding 76

Choozle

MARCH 27, 2024

Frequency Capping Dilemma: Addressing Repetitive Ad Fatigue The lack of frequency capping exacerbates the problem of fragmentation. Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Digilant

OCTOBER 5, 2023

In today’s digitally saturated, hyper-competitive market, it can be tricky to nail down exactly which tactics help keep your brand top of mind with consumers versus which fall on deaf ears (or rather, distracted eyeballs). While it’s essential to engage existing customers, general brand awareness campaigns are not the way to do this.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Launch Marketing

SEPTEMBER 27, 2023

80% of people are more likely to become a customer for a brand that provides a more personalized buying experience. Aside from mobile optimization, it is key to use relevant images and consistent branding throughout the email design. Focus on Timing The timing of drip campaigns comes down to two things: frequency and triggers.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Metadata

JANUARY 15, 2024

Whether you like it or not, most of the people who will buy from you over the next five years aren’t in the market for your product right now, and that’s ok…as long as you have brand awareness ads running to create those memories and influence their buying decisions down the road. Yes, that’s the actual color name.) Probably the latter.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Sprout Social

JULY 23, 2020

In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds. Always think through every potential pitfall your brand might fall into, and know when your brand needs to stay silent. What is strategic silence?

Social Media 145

Social Media Brand Identity Branding Media 145

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

Social Media 157

Social Media SEO Cost Per Click Media 157

KoMarketing Associates

MARCH 14, 2017

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 Successful brands commit to their strategies.”. Commitment!

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

JANUARY 4, 2021

Content marketing drives many benefits for your brand. Your calendar should also include the frequency of posting and parameters. Check out this post on blog frequency. Post frequency: To win on social media, you have to post a lot. Content marketing for the SaaS market is a competitive space.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

Brand Identity 194

Brand Identity Branding Work Management Marketing Management 194

Martech

DECEMBER 27, 2023

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. 5: Timing and frequency Find the sweet spot for email frequency.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

ScanmarQED

DECEMBER 6, 2023

Volume charts by week focusing on category brands, key brands by variant or key brands by pack size. branded vs. non-branded paid search). Brand Financials – Revenue per unit of your KPI, Profit per unit of your KPI. Contextual – Brand and Consumer tracking and research.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Savanta

NOVEMBER 14, 2016

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. Here’s what we found.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

Which attributes most closely define your brand? Which other brands are challenging you for this space? How differentiated is your brand and where might there be white space? It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. Here’s what we found.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Martech

FEBRUARY 2, 2023

It seems that brands are starting to take this to heart in a big way, so much so that according to Reuters, “lifetime value” is Silicon Valley’s next buzzword. Today, the marketing technology industry focuses on providing solutions for leading brands to measure and capture greater customer value over the long term.

Lead Ranking 142

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 142

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. This shift is essential to any brand that wants to ally with buyers on an emotional level. Rather, the most powerful thing your brand can do is to be authentic. Hear from Customers Directly with Surveys.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Content Standard

APRIL 27, 2018

Hard work helps, but the real incentive driving their brand strategy has much more to do with a subconscious habit that has become a cornerstone of consumer psychology. For brands trying to grow their familiarity among an audience, the frequency illusion is a much-relied-upon cognitive habit.

Storytelling 78

Storytelling Brand Identity Branding Ethics 78

SocialPilot

APRIL 26, 2024

Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time. Before you jot down content ideas and set up posting frequency, it’s essential to track down your audience.

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

Digilant

MARCH 9, 2023

Whether through celebrity brand partnerships, false and harmful user-generated content, or inappropriate content in the media buying space, we live in an era when brand reputations can crumble or reach new heights overnight. What Is Brand Safety? Create a brand reputation strategy.

Brand Identity 52

Brand Identity Branding Advertising Agencies Marketing & Strategy 52

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Quick Takeaways. And that’s a good thing.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. OptinMonster ) 1 in 3 US retail email list subscribers have purchased something from the brand whose emails they receive. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

NOVEMBER 28, 2022

Marketing suffers from a poor job of branding. For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Spiralytics

APRIL 25, 2024

It includes — Declining login frequency Limited feature usage Increased support tickets on specific issues. Consider analyzing key metrics like Engagement metrics Support ticket frequency Usage patterns #3. These customers can become powerful brand evangelists, leading to organic growth and reduced churn.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Scoop.it

OCTOBER 12, 2023

It enables you to keep up with the frequency of content shared by your competitors without having to add additional content creators to your team. It can be difficult to match the content production and publishing frequency of your competitors, especially when you’ve just gotten started. You have two options here.

Curation 100

Curation Ad Frequency Content Marketing Content 100

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Why Should Brands Bother With Content Marketing? Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. It’s a staple in every marketer’s arsenal.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

MAY 10, 2023

As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. Well, what strategies do those marketers use to promote their own brand? A firm may concentrate on one of these areas or a combination.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Onalytica B2B

OCTOBER 26, 2016

This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. Whilst celebrities are getting a very good deal with endorsing products, this doesn’t always guarantee more sales and ROI for the brand- which is the core aim.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Martech

OCTOBER 19, 2023

By understanding the cumulative revenue your customers generate throughout their relationship with your brand, your marketing, sales and product departments can work collectively to enhance the customer journey, leading to increased LTV. Lifetime is the average number of years a client purchases from you.

Top of Funnel 133

Top of Funnel Planning Product Ad Frequency 133