Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. However, the importance of brand awareness should not be disregarded. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. New pricing features. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech! In your inbox.

Features 98

Features Google Conversion Forecasting 98

Martech

MARCH 20, 2024

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Martech

APRIL 9, 2024

For example, a media brand can increase loyal customers and retain at-risk subscribers by using AI insights to engage audiences in Google Ads campaigns, targeting those who are most likely to upgrade or churn with relevant messages and offers. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

Search Engine Journal

DECEMBER 8, 2022

The post Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic appeared first on Search Engine Journal. While it's more challenging to market SaaS organically, get creative and bring in more qualified leads with this guide.

Keywords 85

Keywords Traffic Organization Features 85

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 112

Brand Identity Branding Advertising Agencies Cross-Selling 112

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Brand Guidelines. Source: Bynder.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Dig deeper: How to personalize your brand on LinkedIn Posting new jobs automatically. Scheduled posts. Get MarTech!

Linkedin 116

Linkedin Features B2B Marketing B2B 116

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 98

Features Google Ads ROAS 98

nDash

JUNE 11, 2021

Over the years however, it became somewhat hard for brands to keep track of these conversations. Pre-Funded accounts (currently a behind-the-scenes feature, but if interested, please contact us ). The post New Feature: Activity Overview for Brands appeared first on nDash.com. Photo by La Victorie on Unsplash.

Activities 52

Activities Features Brand Identity Branding 52

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Verticals 152

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. However, several critical questions remain unanswered.

Features 40

Features Google Lead Ranking Paid Search Agency 40

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? SocialBee SocialBee is another Facebook publishing tool with a number of features to offer.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Search Engine Journal

FEBRUARY 23, 2023

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

Features 116

Features Google Campaigns Ads 116

illumin

APRIL 3, 2024

March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. On March 18 our very own Seraj Bharwani, Chief Strategy Officer at illumin, moderated an exciting Fireside Chat, Navigating Digital Shifts: A Brand Transformation Journey.

Brand Identity 59

Brand Identity Branding Advertisements Advertising 59

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth. Each platform offers unique features and channels to engage with your followers.

Social Media 78

Social Media Media Brand Identity Branding 78

Conductor

AUGUST 4, 2022

Drive impact by getting the most out of small but mighty feature enhancements. The latest batch of small-scale feature enhancements in Conductor help you make the most of the platform, drive impact, and streamline some of your most critical workflows. Small changes can have a major impact, especially when it comes to SEO.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The new feature enhances the existing Assisted Authoring capabilities by providing content rewrite suggestions that align communications with desired reading levels, sentiment and length.

Features 94

Features Product Landing Pages Mobile Advertising 94

Benchmark Email

JULY 27, 2022

trillion dollars, and there are things your eCommerce brand… The post 9 Must-Have Features for eCommerce Sites appeared first on Benchmark Email. In the competitive space that keeps growing, it’s even more essential that your eCommerce store be customer-friendly and make the buying process seamless. The industry is booming.

eCommerce 105

eCommerce Features Advertising Benchmark Buy 105

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. It takes unstructured data and generates easy-to-understand, actionable, brand-specific outputs. Qualified’s Qualified GPT adds a number of features. Why we care. Get MarTech! In your inbox.

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. If you have any questions or would like any additional education on using these features, please contact us—we are here to help. Essential tools available on all Sprout plans.

Features 101

Features Brand Identity Branding Paid Search Agency 101

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Search Engine Journal

JUNE 3, 2021

The post Amazon Advertising: New Features & Opportunities for Brands appeared first on Search Engine Journal. A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here's what marketers need to know to keep up.

Amazon 64

Amazon Advertisements Advertising Features 64

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. Oh, we should talk about all of these totally awesome product features!” There is a time and place for brands to tell their own stories and showcase their value props for the world to see. I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Search Engine Journal

JANUARY 30, 2023

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

Keywords 113

Keywords Features Google Ads 113

DivvyHQ

MAY 25, 2023

But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand. Discover the 12 features you need to look for in content writing software so you can create the best content for your audience. Content creation can be messy and overwhelming.

Marketing Management 75

Marketing Management Software Features Content 75