Why Most Outreach Emails Suck

B2B Marketing Insider

For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value.

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Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Image via Wikipedia.

Mizuno running long tail outreach marketing case study

Biznology

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. Three outreaches.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring.

The Long Tail of Blogger Outreach

Biznology

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. In general, we have two weeks or less before our first outreach.

Earned-media micro-influencer marketing primer

Biznology

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. The most expensive cities in which to hire a personal trainer.

Why CMOs Should Engage With Niche Bloggers

Modern Marketing

But, there’s no way he actually has a personal relationship with a meaningful percentage of those 20,000 digital breadcrumbs. 88% of consumers trust online reviews as much as a personal recommendation. Winning Over the Wildcard Niche Blogger.

25 outreach tools that can take your business to new heights

Biznology

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! Blogger LinkUp.

How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send

Hubspot

This is cold outreach, and, for better or for worse, it has its purpose. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. 5 Outreach Elements Used By The Pros. 5) Personalization.

Earned-media micro-influencer marketing master class

Biznology

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship.

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Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. Bloggers and their readers know each other.

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

When influencer marketing began, they were nothing more than the popular kids, social personalities, and industry leaders. Certain brands may pay to access this pipeline just to be associated with this person’s image and lifestyle. By Mark Schaefer.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Six Keys to Make It With Influencer Marketing

Webbiquity

Influencers can spot “spray and pray” outreach a mile off. Make It Personal. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted.

Be a Big Fish in the Blogger Outreach Pond

Biznology

Would you prefer to be the ugliest pretty person or the prettiest ugly person? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. In fact, most journalists and A-list bloggers glean their story ideas from the blogs they reach, from their influencers, blogs and bloggers who may well be less popular but are still highly influential. Image via CrunchBase.

The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

7 Steps to a Successful Blogger Outreach Campaign

Hinge Marketing

This process is known as “blogger outreach.” ” Simply put, blogger outreach is a combination of a PR campaign and a linkbuilding campaign. What is the secret to running a successful blogger outreach campaign? Begin outreach.

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How to pitch a blogger

Biznology

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Just how do you pitch a blogger? It has to do with whether a blogger is. Image via Wikipedia.

Why you shouldn’t bring your social media (completely) in-house

Biznology

It always lands on one person’s shoulders. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer? The honeymoon period with cool and the continuity of outreach and the quickness of the response might suffer.

How to Hire the Perfect Person to Run Your SEO

Act-On

Will this person be expected to take you to the top spot on page 1? The national average salary for a search engine specialist ranges from $40,000 to as high as $67,000, depending on how much experience the person has and which city you’re in.

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Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

“Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. By Brooke B. Sellas, {grow} Contributing Columnist.

Influence marketing: What’s next?

grow - Practical Marketing Solutions

Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. They only occur through authentic helpfulness and genuine personal connection.

How to Engage Bloggers Down the Long Tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

The 28 Best Influencer Marketing Tools

Webbiquity

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach.

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Five Reasons Your Marketing Strategy Needs Blogger Outreach

SnapApp

Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. Clearly, we're more apt to believe a stranger's third party opinion over a personal self-assessment or a brand's company-centric boast. That's why bloggers - a virtually unlimited source of third party opinions - have made blogger outreach a key component of successful marketing strategies. What marketers should take from this : Bloggers are extremely influential.

Build some social media marketing backbone you big wuss

Biznology

A lot of it is more about stress-testing you to see what kind of person you are. Outreach is the lifeblood of social media engagement.

5 Tips to Writing More Effective Cold Emails

Sales Intelligence View

Specifically, landing a great job, doing a landmark deal, and starting a relationship with a mentor all originated from cold outreach. The best bloggers on the internet preach the importance of writing a compelling first sentence.

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Bloggers are still in the early stages of establishing a foothold — quite different from America.

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

The slippery slope of influence marketing

grow - Practical Marketing Solutions

” Clearly, opportunities for bloggers will increase as brands recognize the benefits of aligning with people who are powerful online advocates. If brands become too exposed with too many bloggers, both parties will suffer.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Budding Blogger in Boulder. Email posts directly to personal, relevant connections. Another little "hack" you can try is doing some personal outreach to folks once you''ve put up a new blog post. Hey folks, welcome to the second installment of this column.

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Blogger. 5) Writing is only a quarter of what it takes to be a blogger: Writing takes a lot of work.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes.

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The reality of online influence and the only thing that matters

grow - Practical Marketing Solutions

I had gone from being a person who was wined and dined atop skyscrapers in Shanghai to a fumbling entrepreneur building an entirely new reputation, and an entirely new brand, from scratch. Build a helpful personal network. I used to be a big shot.

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