Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

Blogger 140

Blogger Peer-to-peer Research Branding 140

Convince & Convert

JULY 17, 2015

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Once a big-time marketer who did plenty of his own blogger outreach , now James is an influential blogger himself.

Blogger 144

Blogger Planning Outreach Press 144

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. Just as with dating, in influencer outreach, the quality of the people you interact with tends to be directly proportional to the length of the relationship.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Webbiquity

DECEMBER 1, 2020

Note that after you’ve done your research and built your initial influencer list, it’s important to break the ice before doing your outreach. Follow your influencers on Twitter, connect on LinkedIn, mention them, share some of their content…this approach is much more likely to get you a “yes” when you do your outreach. The Outreach.

Enterprise Management 287

Enterprise Management B2B Marketing Work Management Marketing Management 287

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Weekly is probably the minimum frequency, though there’s one highly successful blogger I know of who posts only once per month—but all of his posts are 2,000+ words, comprehensive, and extremely well researched. That is not the case.

Paid Content 309

Paid Content Traffic Lead Ranking Blogger 309

Biznology

SEPTEMBER 22, 2015

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. So, dropping a rate card is the smart blogger’s way of saying “no.

Blogger 80

Blogger Outreach Media Public Relations 80

Biznology

MAY 2, 2017

was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool. All for value for value.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Blogger 196

Marketing Insider Group

JANUARY 20, 2021

Journalists may still be involved but digital PR campaigns often also involve working with bloggers, influencers, and industry experts with their own online platforms. Build an outreach list of industry experts, bloggers, and traditional reporters and journalists working in your industry. Source: [link].

PR 356

PR Content Marketing Work Management Content 356

Webbiquity

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy.

Blogger 100

Blogger Practices PR Outreach 100

Convince & Convert

APRIL 23, 2015

Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog. This post reveals more.

Studies 163

Studies Advertising Agencies Blogger Outreach 163

Marketing Insider Group

JULY 11, 2016

For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. If you do, […].

Outreach 100

Outreach Blogger Email Marketing Effectiveness 100

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . Not to mention, the backlinks for SEO. Some are good.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Onalytica B2B

MARCH 23, 2017

Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. Traditional broadcasting through the media is not as effective as it once was.

PR 244

PR Marketing Management Outreach Social Media 244

Marketing Insider Group

MARCH 31, 2021

Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. They’ll fit in naturally with your post.

Buyer Personas 359

Buyer Personas SMS Content Communities 359

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris has been volunteering with the local homeless kitchen, Miriam’s Kitchen , for over five years.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Focus on Quantity AND Quality.

Business Blogging 247

Business Blogging Enterprise Management Work Management Marketing Management 247

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

MAY 13, 2024

They’re designed to catch the eye of online journalists and bloggers, optimized for sharing and SEO. Outreach: Connect with other website owners and bloggers to encourage them to link to your site. If certain types of content or outreach methods are working well, consider doubling down on those areas.

Link Building 261

Link Building PR Lead Scoring Lead Ranking 261

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match. In our outreaches, “pay me money” means no thank you but I’m nobody’s fool.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Marketing Insider Group

APRIL 7, 2020

But don’t overload your posts with keywords: Many first-time bloggers – or those without much content marketing experience – include way too many keywords in their posts. Google and other search engines can easily recognize synonyms for what you sell. It’s easy to get involved in the day-to-day aspects of your business.

Budget Programs 363

Budget Programs CMS Development Content Marketing Industry CMS 363

Convince & Convert

NOVEMBER 12, 2014

The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. Via email outreach and surveys, ask your network for their input. If you missed it, catch up real quick and read it here.

Planning 157

Planning Branding Brand Identity Outreach 157

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Webbiquity

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Target your outreach to blogs that complement your brand and will help you reach a valuable new audience. Hordes of bloggers may want to collaborate with you for the sales commission. Use email marketing to maximize sales.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Q: If a blogger doesn’t disclose their relationship with the brand, who gets in trouble?

Guidelines 150

Guidelines Blogger Merchandising Opinions 150

Convert

JANUARY 18, 2021

I’ll outline my step-by-step process — from opportunity research to contact outreach. My backlink building approach has largely consisted of two parts: content research and target outreach. My outreach targets included articles about blogging tips. Why Backlinks? SEO is a long game. Tom Hunt of saasmarketer.io

Outreach 119

Outreach Case Study Case Studies Research 119

Webbiquity

JANUARY 7, 2020

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; and automate basic tasks. Here are 28 of the best tools for influencer research and outreach. How to Build a B2B Marketing Team.

Advertising Benchmark 53

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 53

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 Today, I want to focus on one specific part of that session: how to pitch influencers. Read the whole entry. »

PR 156

PR Public Relations Case Study Case Studies 156

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Webbiquity

OCTOBER 16, 2018

The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization. We all have egos.

Marketing Automation Services 248

Marketing Automation Services Trade Show Advertising Agencies Verticals 248

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands. Back in 2006, most bloggers of any note had zero tech savvy. Solid ground?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

KoMarketing Associates

OCTOBER 4, 2016

Blogger Outreach & Communications. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream. Influencer/Targeted Audience Identification via FollowerWonk. Third Party Referral Analysis via Google Analytics. LinkedIn Group Participation. Industry-Specific Forum & Community Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184