Webbiquity

JANUARY 5, 2021

Personal views only. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. How can we find the most influential bloggers and get them to write about our client? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

PR 161

PR Social Media Paid Content Media 161

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. When joining communities, focus first on adding value to the community. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. .” That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

APRIL 17, 2015

The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. Assuming you’re successful with your communication, your CFO will begin to gain a personal following. It’s also human nature to want to form relationships.

Thought Leadership 164

Thought Leadership Work Management Marketing Management Brand Identity 164

Onalytica B2B

APRIL 11, 2017

Influencers are all in a position of authority within their community. Map: Organise and categorise the influencers that have been identified as leaders in your chosen communities. Scale: Ramp things up in the areas that have most impact, and settle influencer marketing’s role within your wider digital marketing and PR mix.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Connie Bensen (@cbensen) : “Global Community Strategy @Dell” Follow Connie at https://twitter.com/cbensen. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Author of five books about online communities. Video Gamer. Car freak. Paul Gillin (@pgillin).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Sprout Social

JANUARY 24, 2024

One person can see a post multiple times, so the impressions will always equal or exceed reach. It also shows you have a growing community doing word-of-mouth marketing. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. It’s time to #DetoxYourFeed ?

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Convert

JANUARY 17, 2024

Generative AI engines generate accurate and personalized answers to any search query. It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. It’s engaging with the same person again and again to build recognition. listing your competitors or their products) Invest in high-quality PR.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. Sure, pitch stories, if you have them.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. ” He speaks from personal experience. Despite checking the source online, he discovered the person he was dealing with had created a false Gmail account. Vetting Sources: Bloggers and Podcast Guests.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

EveryoneSocial

AUGUST 13, 2018

Yes, thought leadership is an effective way to build reputation, awareness, and even SEO power and personal brand. Authentic PR. Yes, thought leaders engage in PR. For the most part, this is not the old school PR of hype and promotion. So What is True Thought Leadership? True thought leadership is a much rarer thing.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Hubspot

SEPTEMBER 5, 2019

The more specific the problem, the more personal it is to your target audience. To be clear, this problem doesn't need to be particularly emotional to be personal. Build a very close social media community. and how they like to communicate. Building a close social media community relies on nuance, though.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Marketing, author of PR 2.0:

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Your blog is your place to be YOU; to be a real person. They want more of YOU. Keyword Research/SEO. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Biznology

DECEMBER 31, 2013

Polymath (noun): a person of encyclopedic learning. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? What are you about outside of social media marketing and digital PR? Maybe you’re a polymath.

Social Media 80

Social Media Media Work Management Marketing Management 80

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

ConvertKit

MAY 18, 2020

And for XayLi, her grandma was the first person in her life to show her what was possible – the limitless potential of a creator. She even drew a woman she named “Esteem” when she was really struggling with her own self-esteem, alone in the city: “Because I didn't have any and I was searching for it, I created this person outside of me.

PR 76

PR Top of Funnel Creativity Course 76

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Biznology

DECEMBER 4, 2012

I was installing a new personal consulting web site over the weekend and I was reminded of this. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities. 900-90-9-1.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hubspot

JUNE 2, 2011

Blogger outreach. Forums and niche communities. You want to capture that person from social media and get them into your marketing funnel by getting them to give you permission to talk to them in their inbox. So you have a community already around your brand.". Blogger Outreach. Building a customer base.

Blogger 28

Blogger Social Media Outreach Media 28

Hubspot

FEBRUARY 17, 2011

In the show we chat about: The importance of understanding your online community. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. It really depends on the communities that your service or product targets. "So, Niche Communities Matter. Think mini social CRM.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Convince & Convert

NOVEMBER 15, 2013

A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. They also handle blogger outreach and social press. If you could do a Skype call with any living person, who would it be? Paul McCartney. ” See you next week!

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Vidyard

JULY 25, 2018

Whether it’s for my own personal accounts or brands I’ve managed, I rely on four principles to guide my social media decision making: Quality Consistency Access Vulnerability These four concepts are meant to be simple. And for the most part, like a good personalized video , they’re meant to humanize your presence.

Social Media 94

Social Media Ad Building Brand Identity Branding 94