Campaign tracking in GA4: How to ensure your links are properly tagged
Martech
FEBRUARY 1, 2023
While GA4 hasn’t changed or added new UTM parameters, they have become stricter about the values they accept. All paid channels with “Traffic is Google Ads” in the requirements imply that the utm_medium value is either set to “cpc”, “ppc” or “paid.” Paid Shopping. Cross-network.
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