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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Did you just google “How to succeed in wellness marketing” or something along those lines? The usual suspects : We begin with the regular avenues that your marketing personnel are already looking into. Google Ads. So look up the Keyword planner tool and manage your online advertising. Facebook Ads.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? printed phone books and newspaper classifieds) media for the majority of commercial searches. How can I figure out what content my target audience wants? The second-best time is today.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

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Ultimate Small Business Marketing Guide [Updated 2020]

SendX

Whether you are a professional blogger or just getting started with your SAAS software businesses. Marketing your business online is always going to be hard when you are getting started. This guide is broken into 2 parts: Fundamentals of marketing your business online. However, doing that is easier said than done.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. Paid Media. Owned Media.

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[Updated 2018] Ultimate Small Business Marketing Guide

SendX

Whether you are a professional blogger or just getting started with your SAAS software businesses. Traffic which you control (paid traffic) comes from Ads (email, FB, Google) & affiliate partnership. Traffic which you don't control (organic traffic) comes from SEO, social media and guest blog traffic. Facebook Ads.