Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 161

PR Social Media Paid Content Media 161

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My Personal Digital PR Philosophy. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. At first, he simply compiled a daily digest of the requests he got and sent them out to his rather large subscriber list of experts and PR professionals. What is HARO?

Link Building 69

Link Building SEO Ad Building Blogger 69

BuzzSumo

JANUARY 26, 2021

I also well be in a dialogue with any number of PR people at a time discussing their clients, what they’ve got going on, what they’re seeing. The PR people who have taken a bit of time to get to know me, my beat, what I’m interested in and the types of sources I’m looking for always have my ear. But my No.

Tips 118

Tips PR Impressions Opinions 118

Sprout Social

JANUARY 24, 2024

Moreover, by monitoring website traffic, businesses can better understand the effectiveness of their marketing efforts and make informed decisions to achieve their KPIs. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Ahrefs, SEMrush, etc.)

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

markempa

DECEMBER 15, 2010

Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide. But when you produce content that surprises, informs and delights, you don’t have to market it. It blooms naturally.”.

Eloqua 120

Eloqua Blogger PR Forrester 120

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. Your audience is looking for information. Text-based articles are the foundation of almost every content marketing program,” he says.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Stacey Miller (Vocus) - Social Media Community Manager, Marketing, SEO and PR.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) Their quote should add information, not “excitement.”

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

SEPTEMBER 5, 2019

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Your influencers are independent thinkers, but they get their information somewhere. Need inspiration?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??s

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

ClearVoice

JULY 12, 2019

No matter if you’re a content marketer, a bonafide journalist or a blogger, having a go-to topic that you follow, research and know inside-out is incredibly beneficial. Much like writers, PR leaders often find certain niches that allow them to build strong client relationships within these genres.

Content 72

Content PR Cold Calling Public Relations 72

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Martech Advisor

OCTOBER 18, 2019

” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Earned media is the result of the brand doing something noteworthy from the PR perspective or making its customers go wow! Learn More: Your MarTech Strategy Requires Earned Media Management.

Practices 43

Practices Examples WOM Media 43

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. Post on Google Buzz. What trends are likely to emerge in the coming year? Tweet This!

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., The two keys to search success are great content and links. But two great sources are blog directories and RSS syndication sites. Blogburst. “by

RSS 100

RSS Promotion PR PageRank 100

Online Marketing Institute

JANUARY 4, 2011

Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information. It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. Brainstorm a Cool Topic Idea Your post idea is crucial.

Blogger 40

Blogger Adsense Twitter Buzz 40

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Paid created the buzz, while owned and earned kept the audience engaged.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

MAY 8, 2012

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline to achieve specific goals/outcomes.

Communities 156

Communities Facebook Brand Identity Branding 156

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Long-Form Content. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Hinge Marketing

JULY 21, 2022

a blog post that starts ranking in search results) is important to avoid presenting outdated information. Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources. This is your employer brand.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. Copyblogger and Copyblogger FM provide a wealth of information for content writers. 8 Ways to Increase Organic Traffic.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hinge Marketing

JANUARY 3, 2014

By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. In many cases, (but not always) you’ll get credited as the information source. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.

Tactics 40

Tactics PR Buzz Planning 40

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. (For You are becoming one of my favourite bloggers! Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

ClearVoice

JULY 22, 2022

The most profitable industries for email are retail, advertising, and PR, and they all enjoy an ROI of over 40:1. These emails tell recipients what to expect from further emails and provide links to useful information about the brand and the product. Image Source: Litmus.com. You don’t need to invest a fortune. Pre-launch campaigns.

Email Marketing 52

Email Marketing Campaigns Planning Marketing Analytics Tools 52

Webbiquity

DECEMBER 21, 2010

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Post on Google Buzz. Provide customer support.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that “they are more reticent to share information, less likely to leave comments and a bit slower to join groups.&#.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hinge Marketing

OCTOBER 4, 2013

Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. Give them information they will actually use! Embrace the Art of Blogger Outreach – A blogger outreach campaign is similar to a PR campaign.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Convince & Convert

MAY 25, 2010

Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116