Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. I have used AI that tagged images of white women as “beautiful” and “happy” while merely tagging Asians or blacks as “ethnic.” Will these kinds of tags affect your customer satisfaction?

Digital Asset Management 106

Digital Asset Management Work Management Marketing AI Marketing Management 106

KoMarketing Associates

AUGUST 31, 2022

There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . In that case, you’ll need to create a new event. . According to Google: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

ClearVoice

APRIL 7, 2022

Whether it’s investing in a training course with a hefty price tag, folding napkins into swans for every table in your restaurant, or staying up until 3 a.m. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. Boosts SEO.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Brightedge

MAY 1, 2020

Check out these guidelines on how to write a blog post and drive these metrics. What does my blog post need to be successful? Get your readers want to take the time to absorb your blog. While you may be highly educated on your blog topic, your readers likely are not. What should my blogging strategy be?

Lead Scoring 85

Lead Scoring Lead Ranking Tagging Keywords 85

Marketing Insider Group

JUNE 15, 2021

The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. It can also create more space for new content production. It can also create space for new content production. Removing old or worthless pieces can make room for new growth and impact.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Webbiquity

JUNE 20, 2023

They enable your audience to visualize how your product or service will solve problems and add value in their world. #2 Incorporating live demonstrations within your webinars adds an extra layer of impact. Image credit: charlesdeluvio on Unsplash Embedding your videos on your website or blog can also positively impact SEO.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

MARCH 1, 2021

If you’re wondering, ‘how can I add my business on Google?’, If you want to get visibility for your new business website , you likely have been wondering how to register for a Google business page. You can create a new listing and begin the categorization process. Step 3: Add Your Location.

Google 327

Google Mobile Advertising Business Work Management 327

Top Rank Marketing

FEBRUARY 12, 2024

Influencer tagging and mentions: Frequently tagging and @-mentioning the influencers you partner with helps your brand gain visibility and recognition in their social media networks. Involving influencers in your industry presentations helps add greater impact and reach, while potentially unlocking new opportunities.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Martech

NOVEMBER 27, 2023

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. Check your availability beyond the current day by viewing your entire calendar in the new meetings widget. Edit marketing emails.

Enterprise Management 88

Enterprise Management Hubspot Paid Search Agency Work Management 88

ConvertKit

JULY 14, 2021

Then, each time the pet photographer releases a new course or event about a particular pet, they can send a broadcast to everyone with the relevant tag. In that case, their newsletter could include conditional content blocks that share a different blog post depending on the individual. Connect with your audience.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Webbiquity

DECEMBER 9, 2020

In addition to on-page factors (like content length and meta tags) and backlinks, this will help identify any technical issues which may be impacting your search rankings. Therefore, it’s helpful to include internal links whenever you publish new content. Then add alt text to your photos.

SEO 271

SEO Traffic Tips SERP 271

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Activities include content creation, complete with title tags, meta tags, keyword density, image optimization, and descriptive headers.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. Setbacks for the User.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Go Beyond SEO

JUNE 23, 2021

Imagine striking up a new friendship, only to ignore all of that person’s texts and phone calls, and then to feel angry when they no longer want to be your friend. Promote Blog Posts on Social Media. In addition, by giving your audience a “sneak peek” of the blog’s content, you add some free value.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Top Rank Marketing

DECEMBER 15, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Bannersnack

AUGUST 3, 2021

4 minutes read Ad tags are commonly known as HTML or JavaScript code snippets and are used for ad serving. However, there is a certain reluctance in using ad tags even among seasoned professionals, as the code must be customized for every ad platform. Well, things are about to get a lot simpler with Creatopy’s ad serving add-on.

Ads 98

Ads Tagging Display Advertisements 98

Thinkers360

MARCH 7, 2024

One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. We publish both live and annual leaderboards and add new topics regularly. This serves as your digital media kit and your full portfolio of content is visible in both your public and private profile.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 95

Promotion Aggregators Advertising Mediums Youtube 95

ConvertKit

NOVEMBER 1, 2021

Whether you’ve just started building your email list or you’ve made 100 sales, our new tip jar feature gives you the opportunity to ask your audience directly for support. Log in to your ConvertKit account and under Earn, you’ll see the new feature Tip Jar. Add it to your link page. Add it to your link page.

Tips 104

Tips Paid Search Agency Curation Youtube 104

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. KW Finder – A relatively new keyword research tool that is free to use and provides a lot of great information. SEO can be broken down into two main categories: on-page SEO and off-page SEO.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Top Rank Marketing

AUGUST 25, 2023

Would you want it getting out?” — Ben King of @Okta Click To Tweet Bing Image Creator To Support Accurate Text Generation Soon Microsoft’s AI-infused Bing Image Creator and Bing Chat have been slated to add greatly improved text rendering within AI-generated images with forthcoming product updates, Bing recently announced.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Martech

OCTOBER 27, 2022

They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Setup Assistant: Currently the user has to create a new property in GA4 for each Universal Analytics (UA) property and then configure the data collection and privacy settings.

Features 110

Features Google Cost per Acquisition Marketing Analytics Tools 110

ClearVoice

SEPTEMBER 22, 2023

Content curation can help establish your brand’s credibility, improve SEO rankings , nurture new leads, and convert customers. Content creation means creating new content to publish on your blog, in newsletters, and in social media feeds. It will also help you fill in holes in your content calendar. million followers.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Only B2B

JANUARY 12, 2022

It helps you to reach out to a new group of audience. While content syndication implies that more than one edition of your blog will circulate on the web, this should not be a concern if you focus on your SEO. Your company’s blog should be at the centre of your content marketing plan, with all traffic directed to it.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Scoop.it

MAY 4, 2023

For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media. Encourage customers to create new UGC through branded hashtags. According to Hubspot , 49% of Gen Z customers often find new products via Instagram Stories.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Top Rank Marketing

NOVEMBER 1, 2023

percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Scoop.it

JULY 7, 2020

One great post on a blog leads to another great post on the same blog. One of my favorite “start here” blog pages is the one from Orbit Media. One of the main reasons they were able to build such an easy-to-navigate list of their best blog posts is their effort to categorize every post they’ve published.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Schaefer continues: «But what about a blog post, YouTube video or podcast episode?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

ConvertKit

FEBRUARY 9, 2021

Maybe it’s a new book you’re launching or a video series you’re promoting. Email segmentation may not initially sound like a strategy for increased open and click rates, but once I start to unpack it a little more, you’ll quickly see why email segmentation is going to be your new best friend. Tags vs segments.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. ” This will take us to a new page where we can create a new trigger. .”

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

ClearVoice

NOVEMBER 3, 2023

For instance, you want search engines to prioritize crawling and indexing your latest blog posts. To do this, you can set up an XML sitemap that specifically lists your recent blog posts. XML sitemaps, noindex tags, and canonical tags should sit at the top of your indexation toolbox.

SEO 52

SEO Work Management Tagging Marketing Management 52

ClearVoice

FEBRUARY 25, 2023

Is a pillar or core page competing with a less-important page (say, an old blog post) for the same query? Canonicalize your content Canonical tags tell search engines which URLs you want them to index. Use a canonical tag (rel=”canonical”) to prevent duplicate or closely related content from appearing on multiple URLs.

SEO 97

SEO Content Keywords Tagging 97

ClearVoice

SEPTEMBER 6, 2023

People regularly visit the site to find videos on how to fix things, learn something new, solve a problem, or simply be entertained. Step 3: Leveraging YouTube Video Tags Another way to improve your SEO for YouTube is by adding relevant tags that would allow YouTube to get an even better idea of what your video is about.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

BenchmarkONE

OCTOBER 5, 2022

In this blog post, we’ll be examining HubSpot sequences, as well as how they compare to BenchmarkONE’s sequences, so you can get a better idea of which is ideal for your small business needs. . You’ll want to quickly pull the right email to add to your sequence, so make sure you create customizable email templates to choose from.

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68