Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . Ecosystem Influence: How much press coverage is your brand attracting?

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Velocity Partners

FEBRUARY 12, 2019

In a surprising turn of events, there was recently a bit of noise around a distinctly non-controversial statement made about marketing on Twitter. But as is often the case on Twitter, even though that statement is absolutely bulletproof, something about its reduction clearly got a lot of people kind of mad. The title must be earned.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing. And over time, it will make you irrelevant.

Public Relations 100

Public Relations Press PR Content 100

Webbiquity

MAY 17, 2011

Your Twitter followers really want you to sell to them. To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. So check out the 7 Twitter Myths Busted post, because you never get a second chance to beat a dead horse with a mixed metaphor. Of course not!

Twitter 100

Twitter PR Blogger Press 100

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Convince & Convert

JULY 25, 2012

Injecting a real face and personality into your personal Twitter account is intrinsic, and most people don’t give it a second thought. But when it comes to imbuing corporate Twitter accounts with a similar measure of personality and humanity, we often fall down on the job. 5 Ways to Humanize Your Brand on Twitter.

Twitter 133

Twitter Brand Identity Branding Advertising Agencies 133

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Martech

APRIL 3, 2023

He’s co-author of “Intelligent Content: A Primer” and “The Language of Content Strategy” and creator of the Content Strategy Series of books from XML Press. Website: AnnHandley LinkedIn: AnnHandley (460K followers) Twitter: @AnnHandley (458K followers) Instagram: @AnnHandley (27.6K followers) A.

Content Marketing 110

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 110

Digital B2B Marketing

JANUARY 24, 2013

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be. This blog doesn’t develop an audience.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. When I ReTweeted the article and congratulated Rachel, she responded: More interesting… @kmburnham [the author] and I met on twitter! Dave Patzwald was actually not part of Twitter at the time. It’s a fun story.

Press 100

Press Social Media PR Media 100

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Biznology

JANUARY 8, 2013

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Marketing Craftmanship

DECEMBER 2, 2011

Stop the presses: we’ve got ourselves a sexy story that’s ready for prime time. For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. It wasn’t Emma’s tweet that caused the high-profile controversy.

PR 100

PR Twitter Guidelines Press 100

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Lydia Leong.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. When I want straight news, I head to The New York Times.

Marketing Report 182

Marketing Report Storytelling Content Marketing Press 182

Lenny's Newsletter

SEPTEMBER 5, 2023

Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.)

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content Standard

OCTOBER 19, 2017

Evidently having bent to the power of this temptation, Twitter CEO Jack Dorsey ( @jack ) announced on September 26 that the social media behemoth had begun testing a limit of 280 characters per tweet for a select group of users. Cue the collective sigh of relief. Announcing Greater Equality. Can’t fit your Tweet into 140 characters?

Twitter 46

Twitter Press Social Media Communities 46

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Scoop.it

JANUARY 14, 2020

It doesn’t take much to start a blog. All you need is some basic internet know-how and you can use a drag-and-drop CMS system to design a sleek blog and begin publishing content. For brands that want to excel with digital marketing, SEO, and website traffic, blogging is a powerful and practical strategy. Publishing Thin Content.

Paid Content 59

Paid Content CMS Development Business Advertising Agencies 59

Webbiquity

FEBRUARY 21, 2023

We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn. In our case, that works well.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Hubspot

JUNE 6, 2022

The Buyer’s Twitter Account. If your prospect has a Twitter account, spend a few minutes on their page to get a sense of what they’re interested in. The Company’s Twitter Account. A company's Twitter account can give you valuable information on its messaging, identity, and mission. Various Blogs.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Onalytica B2B

APRIL 4, 2017

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. ” What’s a digital marketer to do without Twitter ads?

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Valid, statistically significant answers to the most pressing social media questions. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Contently

APRIL 4, 2019

Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news. That will get your news public without any awkward conversations.

PR 167

PR Cable Press Paid Search Agency 167

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. Traditional media will be there but social media and blogging will be the major reason for the media explosion. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Social Media 135

Social Media Media Blogger Television marketing 135

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Webbiquity

JULY 30, 2020

First, ensure that you have a blog post and press release that outlines the mission and purpose of your event. She writes on Design Roast and can be followed on Twitter @lexieludesigner. The post How to Create a COVID-era Event Marketing Plan appeared first on B2B Marketing Blog | Webbiquity.

Planning 334

Planning Event Marketing Marketing Plans Blast Campaigns 334

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Webbiquity

NOVEMBER 9, 2021

Every news release (and it really should be a “news” release that announces something consequential, not just a “press release” designed to produce cheap backlinks and annoy busy journalists) ends with an about-the-company paragraph. News Release Boilerplate. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Contently

MARCH 1, 2022

IG followers,” wrote comedy editor Megh Wright on Twitter. “If Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over. Highsnobiety is a leading streetwear blog and media brand headquartered in Berlin. As a result, the original creators began to kick up a media stink.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Launch Marketing

JULY 19, 2023

It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. In another example, if you are issuing a press release targeted at cybersecurity companies, it is better suited to be more serious and factual.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 227

Storytelling Brand Identity Branding Paid Search Agency 227

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. She created Microsoft’s Bug Bounty program, and shares her experience through Twitter. Lydia Leong.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

SmartBug Media

MAY 20, 2020

Press releases. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. Blog: Blog about your webinar both before and after the event. Luckily, there are many ways to promote your webinars before, during, and after the events. Advertising. Signature lines.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167