Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. What is the Customer Lifecycle (and Why Every Sales Rep Should Care)? What Are the Five Stages of the Customer Lifecycle? It happens at every stage of the customer lifecycle.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Conversica

JULY 16, 2021

Even when CSMs prioritize proactive outreach, low customer engagement via email and phone calls is very common. By strategically targeting points in the customer lifecycle, Conversational AI can help address low-product usage to stymie potential churn or drive interest in upsell opportunities.

Conversion 89

Conversion Work Management Marketing Management Blast Campaigns 89

ANNUITAS

SEPTEMBER 28, 2022

B2B go-to-market organizational design is in a state of crisis. Accenture : “It’s common to see deeper silos from well-established companies that have existed for a long time … more defined boundaries of where marketing activities end, and sales activities begin.”. There is no other way to say it.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

SmartBug Media

MAY 12, 2023

Monthly reporting and analysis comprise an integral part of any marketing strategy. One of the most interesting and useful methods of reporting is done by breaking down your contacts by lifecycle stage and the date they converted to that particular lifecycle stage. What is a marketing-qualified lead (MQL)? What is a lead?

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Hubspot 98

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 69

VALS Communities Copywriting eCommerce 69

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. The benefits of drip marketing.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Webbiquity

MAY 30, 2019

Marketing is evolving rapidly, and the use of big data is increasingly important. Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. Personalizing email messages creates impact in several ways. Guest post by Stefan Debois.

Personalization 245

Personalization Planning Paid Search Agency Marketing Automation Services 245

Conversica

APRIL 9, 2021

These AI-driven conversations can be delivered across multiple channels including website chat, email, SMS, voice, and social messaging. website chat, email, SMS) and throughout the customer journey, AI Assistants help accelerate revenue across the customer lifecycle. The post Blog: What Are the Benefits of Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 55

VALS Communities Copywriting eCommerce 55

Martech

SEPTEMBER 8, 2023

I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. So why aren’t more companies repurposing event sessions into new formats and assets for different parts of the lifecycle funnel?

Lead Scoring 128

Lead Scoring Lead Ranking Top of Funnel Budget Programs 128

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Sharpspring

AUGUST 26, 2022

The bottom line is that a customer wants a seamless experience, especially with their experience between marketing and sales. The State of Marketing and Sales Alignment study, by the research firm Ascend2 and SharpSpring, found a primary benefit of marketing and sales alignment is a seamless customer experience. Learn more.

Marketing Automation Services 98

Marketing Automation Services Landing Pages Marketing Management Statistics 98

Conversica

OCTOBER 2, 2019

Below we will examine what high-performing organizations are doing to optimize the customer lifecycle, the digital approach as it currently stands, and what technology can be adopted to improve digital outreach. This is all the truer if there are differing services or products marketed to different roles within a customer’s business.

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

SmartBug Media

JULY 1, 2021

As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Marketing automation is not just a “nice to have.” Marketing Automation Hacks in HubSpot.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Litmus

MARCH 6, 2024

Every email has a purpose. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? Why should they do it?

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

OCTOBER 14, 2022

That realization led Comoto on an introspective journey to transform how they access and use customer data to unlock the potential of their marketing channels. The real power we’ve been working on is transitioning to creating lifecycles. We have a blog called Common Tread that features amazing content. Operationalizing a CDP.

Branding 122

Branding Brand Identity Planning Advertising Agencies 122

InsightSquared

FEBRUARY 13, 2018

Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment. Lifecycle Nurturing. But we must.

Ideal Customer Profiles 176

Ideal Customer Profiles Multi-Touch Attribution Top of Funnel Marketing Funnels 176

Adobe Experience Cloud Blog

JULY 3, 2018

It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. The biggest goal of every digital marketing specialist is to turn one-time buyers into the returning loyal customers. What is Customer Lifecycle Marketing.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Paid Search Agency Best Practices 134

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Ensure you know the brand and marketing objectives and how the integration will be measured. Get everyone aligned on timelines.

Work Management 104

Work Management Brand Identity Branding Marketing Management 104

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

SendX

MARCH 5, 2021

Marketing is no longer restricted to the prime location billboards or prime time television adverts. Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. This is the power of lifecycle marketing.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

SmartBug Media

JUNE 28, 2021

As marketers, we’re likely always seeking out ways to do things faster, better, and more efficiently. In your “Marketing Email” dashboard, navigate to “Email Bounce Tools” and then “Create a list of Hard Bounced Contacts.” Understand lifecycle stage updates on the company and contact levels.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

JUNE 23, 2023

Content approvals for website pages, landing pages and blog posts Save time and reduce errors by bringing your content approval process into HubSpot, using the new content approvals for website pages, landing pages and blog posts. HubSpot has released many approval features in the past year, including marketing email approvals.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. But, the inevitable day draws near. Let’s dive in.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Conversica

DECEMBER 11, 2020

But for revenue-generating teams of Marketers, Salespeople, and Customer Success professionals, the year turned out to be extremely busy as they rapidly adjusted to new challenges. Tip #1: Build Better Relationships Between Sales and Marketing. So, it’s important to forge a strong connection between Marketing and Sales teams.

Webinar Metrics 52

Webinar Metrics Tips Generation Customer Satisfaction 52

Adobe Experience Cloud Blog

APRIL 4, 2018

This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. Sending a welcome email is great, but nowhere near enough. Develop a Clear Customer Engagement Strategy.

Marketing Funnels 134

Marketing Funnels Top of Funnel B2B Marketing Work Management 134

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. Many companies have been struggling with this tough market, and many have faced budget cuts and slow purchase cycles. Resource Library , Blog , Marketing Community , and Academy.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Conversica

OCTOBER 2, 2019

Below we will examine what high-performing organizations are doing to optimize the customer lifecycle, the digital approach as it currently stands, and what technology can be adopted to improve digital outreach. This is all the truer if there are differing services or products marketed to different roles within a customer’s business.

Marketing AI 40

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 40

Martech

FEBRUARY 8, 2024

A person who looks it up is in the market to spend money. It’s always about a complex strategy to address the needs of each potential customer at each stage of their lifecycle in your pipeline. In some cases, they may even give you the idea for a new product, service, or market. This is your go-to strategy.

Top of Funnel 120

Top of Funnel SEO B2B Paid Search Agency 120

Ontraport

JUNE 12, 2019

Email marketing has an extremely high ROI, can be highly targeted and personalized, and serves as the foundation for building relationships throughout the customer lifecycle. The post Why Email Is the Only Must-have Marketing Channel appeared first on The Ontraport Blog.

Advertising Channels 96

Advertising Channels Email Marketing ROI Marketing 96