Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Generate leads, increase brand awareness, build customer loyalty?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! How do you plan for a year’s worth of content? Identify your blog post goals.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 273

Marketing AI Distribution Content Marketing Content 273

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

NOVEMBER 20, 2023

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool.

Marketing AI 243

Marketing AI Lead Ranking User-Generated Content SEO 243

Marketing Insider Group

MARCH 2, 2023

Key takeaways: Interactivity remains an integral part of website design, but you must avoid some popular trends that could jeopardize your rankings. Content is still king, but elevated content is like the king on crack… 1. One significant way to improve user experience is to prioritize interactivity.

Design 221

Design Trends Paid Search Agency Lead Scoring 221

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 241

SEO B2B Work Management Long Tail Marketing 241

Outgrow

DECEMBER 6, 2022

With this latest product update, we’ve tried to make the content creation process easier and smoother for you! The Outgrow builder now has a new spreadsheet widget that you can utilize in different types of content pieces in order to segregate your collected data properly. Deploy the Content via QR Codes.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You don’t want to rehash old content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Valasys

APRIL 29, 2021

Let’s know about the process of lead generation-. Lead generation involves getting interested customers or potential clients, technically called leads, to impart their contact data to you. By doing this so, you can save their information and convert them to leads at a later stage. Make supportive content.

Lead Generation 52

Lead Generation Generation Leads Lead 52

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. This blog will spotlight why those marketers adopt a webinar strategy. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The Lead Agency

MAY 13, 2024

For blogs, it has begun to balance out. Just 59% of our blog visitors come from a desktop. Conversely, blogs serve more of a professional development purpose, so this higher mobile search stat also makes sense. You’re more likely to read this blog on your commute than you are to read a page about our services.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? It’s a digital experience that converts visitors into leads and customers. This forms the basis of your website’s messaging and content strategy.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Only B2B

MAY 15, 2024

Are you seeking to flood your B2B marketing and sales pipeline with plenty of leads? Yet, the common pitfall is that companies often prioritize the end result – sales – without focusing on what happens after generating leads. So, how do you keep the leads moving towards the other end of the funnel?

Top of Funnel 71

Top of Funnel Optimization Sales Qualified Leads Ideal Customer Profiles 71

SmartBug Media

MAY 10, 2024

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! This blog post will explore the latest product updates and how they can benefit your business. Learn more about these exciting new updates from Service Hub, Content Hub, Commerce Hub, and HubSpot AI.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Generate brand awareness. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. But, creating a killer call-to-action that converts is an uphill task.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Excelsior Research

DECEMBER 5, 2021

LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION. LEAD GENERATION. DEMAND GENERATION. CONTENT SYNDICATION. CONTENT SYNDICATION. Digital Campaign Overview: A blog about digital campaign. Plus, generating leads and converting them into customers. OUR CULTURE.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

6sense

JANUARY 3, 2022

More organizations than ever have either already shifted their focus from leads to accounts, or are in the process of doing so. . Learn how to recognize and avoid the most common early-stage ABM implementation challenges in this blog post. See how in this blog post. Content Avalanche! Read this blog post to find out.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 77

Examples ROI Planning Work Management 77

The Lead Agency

NOVEMBER 11, 2020

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Follow our 3 steps to guest blogging to find out how.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Scoring 62

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108