Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. This post aims to help you understand and tackle those challenges. What is B2B Sales Experience? What are the Biggest Challenges in B2B Sales?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. The benefits of fostering strong customer relationships go beyond merely retaining current customers.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

Webbiquity

NOVEMBER 17, 2020

No business has escaped feeling the economic impact in some form. Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Personalization and Customer Engagement : In the digital age, personalization is key, especially in B2B marketing.

Marketing Analytics Tools 120

Marketing Analytics Tools Digital Transformation B2B B2B Sales 120

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Choose a Theme.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. According to recent statistics, 57% of companies in the U.S. Image credit: Olya Kobruseva on Pexels.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Conversica

MAY 31, 2021

Conversational AI offers two primary benefits for businesses: personalization and scalability. And when businesses have thousands of contacts to engage with, outreach becomes a drain on resources. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. However, lead generation often starts with marketing. Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

OCTOBER 27, 2020

Businesses have a wealth of options for promoting their solutions to boost sales. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. B2B buyers are changing; they seek out more informational and educational content to solve problems. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MARCH 17, 2020

Ever since factory automation became commonplace, other business functions have embraced it as well. Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising.

B2B Sales 276

B2B Sales Automation Top of Funnel B2B 276

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. However, many are still skeptical of the benefits it can deliver. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Webbiquity

NOVEMBER 4, 2021

Some companies do better than others, but the task comes with its fair share of challenges regardless. These are all common questions that business owners, CMOs, and brand managers asks themselves. Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Why Acquire New Customers?

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

JUNE 7, 2022

It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. However, engaging with prospects and establishing meaningful relationships with them online can be challenging. Image credit: Andrea Piacquadio. Here’s what you can do. Include a call to action.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. However, getting a good return on ad spend is challenging. Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. A recent study found that brands overestimate ad conversions by 4,000%.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. Email usage has dropped by 25%. We need to make business personal again. But, it’s not all doom and gloom.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. In this guide, we will go over a step-by-step process for how to develop a B2B marketing strategy.

Planning 118

Planning Allocation Process B2B Marketing 118

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Work Management 122

Work Management Marketing Management Resource Management Allocation 122

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Launch Marketing

APRIL 12, 2023

Messaging is at the core of every B2B business. It is the who, what, where and why of a company and plays a large part in various marketing communications. Without B2B messaging, no one, especially target audiences, would not know who your company is, what product or service you offer and why your offering is above the rest.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Ideal Customer Profiles 112

Ideal Customer Profiles Case Study Case Studies Opt-out 112

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62