Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. Your website and blog are where the magic happens. It’s simple.

Social Media 235

Social Media Social Marketing Media Content Marketing 235

Webbiquity

FEBRUARY 15, 2022

Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”. Affiliate sales support independent publishing. This is about who.

Demand Generation Agencies 305

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 305

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 2) The budget outlook varies a lot by industry.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 282

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

Top of Funnel 314

Top of Funnel Marketing & Strategy Marketing Strategy Planning 314

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 226

Ad Exchange High Quality Lead Landing Pages Content 226

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. Beef up your video content.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. More than a million pageviews for this 1st of 2 top Hubspot presentations.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. In turn, you get customer loyalty, brand credibility, and a strong reputation. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. Step 5: Write and Publish.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Scoop.it

MAY 30, 2024

The factors that contributed to overload included Too many accounts to manage Not enough digital tool support 24/7 access to information Too many apps to check Curated content can reduce this overwhelm by presenting only what’s relevant and useful. If you’re a blog owner, curating content is like being a trusted guide.

Curation 59

Curation Copyright Paid Search Agency Content 59

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

Advertising Benchmark 92

Advertising Benchmark Webinar Metrics Top of Funnel Studies 92

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Make sure to share with your customers and clients too. Communicating with customers and clients.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Effectiveness 158

Effectiveness Ad Frequency Work Management Paid Search Agency 158

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Trade Press Services

APRIL 29, 2024

Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. This means if you’re presenting on the right channels , the audience you reach is already established and highly targeted.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. Your brand projects an image of what product or service it offers, what it can do for the customer, and what its mission is. Follow a Style Guide.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Contently

MAY 4, 2023

The cover performer’s extensive knowledge about your product, organization, or industry is essential for helping new employees, customers, partners, or investors get up to speed on everything they want and need to know. Live or pre-recorded presentations are an option here. Prioritize outputs with a short turn-around time.

SME 190

SME Work Management Tips Content 190

Top Rank Marketing

JANUARY 24, 2024

These are the questions your future customers are asking; the problems they’re trying to solve. Learn more on our blog: How to Measure the Value of SEO How should SEO trends affect my strategy in 2024? Stay tuned to our blog for future search algorithm developments.

Marketing AI 122

Marketing AI SEO Ad Building Marketing & Strategy 122

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 130

Marketing AI Work Management Marketing Management B2B Thought Leadership 130

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Contently

JANUARY 24, 2022

How Contently Built a Customer-Centric Content Strategy for Xerox. Xerox partnered with Contently to develop a customer-centric content strategy that utilized our workflow infrastructure to scale content and deliver everything from expert interviews to e-books, case studies, social content, and SlideShare presentations.

Case Study 196

Case Study Case Studies Studies Branding 196

Martech

MAY 4, 2023

Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. The platform is now able to provide intelligent outcomes from various inputs, generate reports and recommendations and segment publishers and influencers. It also has starter templates for websites, blogs and ecommerce.

Marketing AI 117

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 117

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Presentation Tips: Lessons Learned from Giving 100+ Talks and Webinars. Read the blog post ?. Read the blog post ?.

CAN-SPAM 56

CAN-SPAM Webinar Metrics Promotion Tactics 56

Litmus

OCTOBER 4, 2023

What should you include, how do you present it, and what do you want to say? For example, suppose your company wants to increase customer retention. After entering your email team’s information, you’ll have a beautiful presentation ready to send and share with others. What is covered in Litmus’ email reporting template?

Template 102

Template Budget Programs Click Rate Lead Scoring 102

Content4Demand

SEPTEMBER 18, 2018

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek , a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). .

Advertising Agencies 40

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 40

Outbound Engine

APRIL 9, 2020

Look for your customers on LinkedIn, Instagram, YouTube, or other social media platforms that may not be your first thought. Be present in their inboxes. Past and future customers want relevant information to help them make a decision, not just a series of sales pitches (or to never receive anything at all).

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

Liveintent

DECEMBER 21, 2022

LiveIntent just got its holiday present early, and we’re proud to share it with you: Business Insider named LiveIntent one of the hottest adtech companies of 2022. H elping publishers unlock new revenue streams. We’re proud to deliver significant revenue for publishers with our email and web monetization solutions.

Paid Search Agency 62

Paid Search Agency Companies Custom Publishing Touchpoints 62