Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Newsletter subscriptions. White paper or e-book downloads. For instance, let’s say your original blog post was a tutorial on how to use your new software.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Maybe it’s a blog post or your landing page. Build a loyal community with newsletters.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

JANUARY 30, 2010

Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. How did that happen? Share this on del.icio.us.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. But it’s not as easy as offering extra blog content or more details on your product. Not-so-good lead magnet teaser : Subscribe to our newsletter for more B2B sales tips!

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 362

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Companies can also leverage it to keep current customers informed and feeling valued.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

BenchmarkONE

DECEMBER 3, 2019

Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. Whatever department they work in, job title they have, or area within your company they excel in, tapping into it and using that expertise to fuel your blog content has numerous benefits for your company and the SMEs. . It’s cost-effective. .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. You’ve got a nice website with a nice blog and an email newsletter you send out every week. You decide to publish a detailed, world-class blog post about oranges.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. Done well, blogging allows companies to share important information about themselves or the industries that they are a part of, create brand awareness, educate their audience, and perhaps most importantly, generate leads.

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Industry Newsletters. Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Many have blogs featuring content that most visitors neither read nor comment on.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Produce more leads. How can content aid in lead generation?

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Content Standard

MARCH 17, 2016

Nearly every brand has a newsletter, promotional cycle, or event calendar that it disseminates regularly, frequently winning nothing more than a moment’s visibility in a viewer’s inbox (or usually, straight to spam box). The result is a consistently excited audience of readers, regardless of Kleon’s publishing pace.

Newsletter 40

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 40

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Contently

SEPTEMBER 20, 2022

When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2. Check your work before publishing. Subscribe to The Content Strategist Newsletter.

Ethics 121

Ethics Social Media Trends Copyright 121

ClickDimensions

SEPTEMBER 14, 2021

Inbound marketing fosters relationships between your organization and potential customers by building meaningful, value-based interactions. To get started with inbound marketing, you need to understand the four main principles: attracting visitors, engaging leads, nurturing leads and retaining customers. Nurturing Leads Into Customers.

Inbound Marketing 52

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 52

Stevens & Tate

AUGUST 29, 2022

A buyer persona is a fictional representation of your ideal customer created using the available data you have from current and past customers, such as: Demographics. You could set benchmarks for how many shares you want to average per blog post by a certain date. The best way to do this is through a website blog.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Crimson Marketing

OCTOBER 8, 2013

48% of consumers feel more positive about brands that publish relevant content. 57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. Newsletter . White Papers. Case Studies.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Sword and the Script | B2B

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

SmartBrief - Marketing

JULY 20, 2023

Leverage customer insights Occasional feedback from customers is helpful, but you’re never going to know what they think until you ask them. Ask key customers what they think you do well. Refresh content A comprehensive custom content strategy is an important part of any marketing plan. Create a survey.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Scoop.it

DECEMBER 1, 2020

Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content. Content marketing is a challenging discipline.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Scoop.it

MARCH 26, 2020

This could be the general public, but it could be more specific, like a group of journalists, your customers, potential investors, and so on. When it’s time to build a company update for your investors, industry trends for your customers, or a press release about a big company milestone, where do you go to collect this information?

Curation 74

Curation Press Paid Search Agency Content 74

ClearVoice

AUGUST 29, 2022

Does your content contain all the keywords you would want customers to use when looking for solutions to their problems? Consider how a series of blog posts can be stitched together to make an ebook that can then be used as a lead magnet. What social media posts will happen at the time of publishing? Boosts your SEO.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52