How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

Paper 45

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible.

Trending Sources

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Company Blog.

Paper 101

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.

Paper 57

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? It’s motivation to keep my blog posts fresh and interesting. Keep this list handy – we’ll discuss it in my next blog post.

Social business and knowledge as an accident of paper

Biznology

If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. Photo credit: ayalan.

Paper 61

What My Paper Route Taught Me about Content Marketing

The Effective Marketer

It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. My paper route taught me how much we humans are creatures of habit. Are blog posts and e-newsletters delivered on a consistent, predictable schedule, or haphazardly?

Paper 65

5 Campaign Ideas for When You Have No Content

The Point

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you broadcast a monthly newsletter to your database? Do you offer email subscriptions to your blog ?

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. ” Offer a Free Newsletter.

Opt-in 109

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot

We''re going to walk you through how to compile a valuable curated blog post in this post. But first, download the free curated blog post template -- plus four other helpful blog post templates -- right here so you can follow along and easily create curated posts for your own blog.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs.

ROI 77

Back to Basics: How to Write an Effective Business Blog

Act-On

Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. I want to address some of the most common questions here – specifically as they pertain to business blogs. The beauty of a blog is that it can be about most anything. How long should my blog be?

Ask a Content Strategist: How Many Stories Should I Publish Per Month?

Contently

A day after Sam hired me to run this blog, we were going over the content strategy one-sheeter he’d asked me to put together. I had this epiphany one afternoon over tacos with Sean Blanda, who was then the editor of Behance’s legendary blog, 99U.

How to Generate Leads with Your Business Blog

Lead Liaison

Business blogs have become one of the most powerful and cost-effective marketing tools available. While blogging doesn’t have to be complicated, it isn’t as simple as just sharing your thoughts and opinions if your goal is to generate leads and grow your customer base.

Spam 10

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

SEM 62

Where to Get an Education in B2B Content Marketing

Biznology

Joe discusses the usual B2B content marketing suspects (blogs, white papers, case studies, e-newsletters, articles and videos) in a meaty chapter on Content Types.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs!

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs!

How To Build An Army Of Volunteer Contributors For Your Blog

Marketing Insider Group

I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. Step 1: I identified all the internal employees who were already blogging on the topics I thought our audience was interested in.

5 Ways To Know If Your B2B Blog Is Picking Up Steam

The Forward Observer

Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. What helped get everyone on board the blogging train?

RSS 52

3 Steps That Took Our Blog From 14,000 Readers to Over 400,000

Contently

In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. It only had about 14,000 readers and fewer than 8,000 newsletter subscribers. Increasing personalization on-site and in our newsletter.

CPC 41

Want More Leads But Don’t Have A Blog? Here’s How To Get Started

Marketing Insider Group

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? By far, the most effective way to increase site traffic and leads is with a company blog. So what do you blog about?

How to Turn Your Blog into a Lead Generating Machine

PureB2B

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Maximize the Real Estate Around a Blog Post.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

Content can be produced in a wide variety of formats: • White papers. Blog posts. Newsletters. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. Read their blogs and leave thoughtful, value-added comments.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog.

NEWS DIGEST: 4 Demand Gen Essentials As We Enter Q4

emedia

In this month’s newsletter we feature resources that will help you gain value from analytics, and include tips from Slashdot’s Michael Krieger on how to select content and media channels for your best campaign ROI. It’s almost 2018.

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. First was my experience last week in talking with people about blogging and learning. Week 3-- Blogs. Blogging.

Content Marketing: How do you know if it???s working?

Writing on the Web

Why can’t we have a report for our blogs? Or for e-newsletters? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. E-newsletter 75%.

Work 90

How to Write an Effective Email Newsletter

Webbiquity

Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Newsletter problems?

SEM 31

Brochureware Is Not a Dirty Word

Marketing Craftmanship

These functions might include: “News”; “In the News”; “Upcoming Events”; “Thought Leadership”; “Case Studies”; “White Papers”; “Webinars”, etc.

Words 43

5 Overlooked Content Marketing Assets That Can Influence SEO

KoMarketing Associates

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 144

How to Breathe New Life Into Old Content

Act-On

I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. It usually refers to optimizing old blog posts, but the principle could be expanded to other content formats.

Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers?

Mail 23

Infographic: What Content Types Do Technology Buyers Consume on Social?

Crimson Marketing

White papers. Blog posts. Newsletters. Source: Marketing Tech Blog.

Want More Leads But Don’t Have A Blog? Here’s How to Get Started

The Forward Observer

Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog? By far, the most effective way to increase site traffic and leads is with a company blog. So what do you blog about?

6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Even when you present statistics and research, don’t write it like a term paper.

Rules 39

B2B Lead Generation Blog: The halo effect and lead generation

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. There are also opportunities to post articles and materials by these experts on your web site or as links on an e-newsletter.

How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. Blog Savvy B2B Marketing.

FAQ 2