Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs.

Public Relations 76

Public Relations PR Press Conference 76

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 118

Public Relations Tactics Creativity Peer-to-peer 118

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. PR credibility vs social media credibility. Future of blogging. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. About our host: .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). What if you just wrote a new blog and you have no idea what influencers would be interested in your content?

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 151

PR Google Press Public Relations 151

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. Why businesses can’t afford to ignore the changes to PR.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Webbiquity

MARCH 5, 2019

WorkOutLoud hosts online communities connecting enterprise companies and their customers. WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn. The Company. Year founded: 2015. Funding rounds: Bootstrapped. The Lessons.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Co-Registration 256

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Sword and the Script | B2B

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Studies 86

Case Studies Case Study Advertising Benchmark Paid Search Agency 86

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Content Standard

JANUARY 11, 2017

Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. But plenty of these same professionals continue relying on traditional forms of digital outreach, such as putting out press releases or placing thought leadership pieces.

PR 40

PR Brand Identity Branding Press 40

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. To support this, the communications you create should deliver clear, consistent and concise communications to all audiences.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

nDash

OCTOBER 26, 2020

Type of content: Blogs. Press release. Type of content: Blog posts. As CEO of Master The Talk Consulting, I’ve worked with 300+ Fortune 500 executives over the last 2 years to help them optimize HR/Hiring practices, communication skills, career trajectory, personal and professional branding and negotiation skills. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Finally, go on a competitor’s site and review news and blogs. One word of caution: Avoid quoting marketing/PR leaders at the company. You can get even more mileage from your MAT with minimal PR effort.

Media 122

Media PR Paid Search Agency Distribution 122

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

nDash

NOVEMBER 30, 2020

Additionally, they can write all types of content – from blog posts to training guides to scripted content to presentations. Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . I use the blog posts, articles, press releases, whitepapers that I create, to help clients achieve just that.”.

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. Penetration - how many of the targeted markets/communities were reached (for example – LinkedIn Groups, click throughs to links).

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Hubspot

MARCH 10, 2020

If so, don't forget to have a local PR strategy. Create a blog strategy catering to a local audience. We've been fans of the blog for a long time at HubSpot. That's because you can use your blog to attract the right audience and convert visitors who are interested in your product. Be involved in the community.

Promotion 97

Promotion Business Loyalty Hubspot 97

Hubspot

OCTOBER 24, 2013

People now have control over where, when, and how they consume information and, as a result, it''s becoming harder for traditional PR teams to do their jobs. The answer for PR pros to stay with the times and better their strategies is simple: Stop kickin’ it old-school. Press Releases Can Be Viable Content Type.

Press 28

Press Template Public Relations PR 28

Hubspot

MAY 10, 2016

You’ve worked your socks off to get as much press coverage as possible. You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Squeezing every bit of value out of a PR campaign is something very few of us actually do. 7 Ways to Get More Value From Your PR Campaigns.

PR 28

PR Campaigns PPC Budget Programs 28

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. The internet , apps , social media and blogs have dramatically changed the way in which we search for, access and interact with information. Journalism is dead!

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. The most common examples are social media platforms and blog comments. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Hubspot

MARCH 9, 2015

The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as: Who are new clients you’re working with or what projects did you just finish?

Press 28

Press Marketing Websites PR Paid Search Agency 28

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. This is probably the most straightforward way to start building a sense of community and driving conversations. Brand ambassadors.

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If You may use it to highlight upcoming events, press releases and product/service updates. PLEASE add your own experiences by commenting on this blog. Valeria Maltoni wrote a blog post on her experiences with Skype.

Twitter 100

Twitter PR Service Skype 100