Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Content4Demand

JULY 2, 2021

Demand Gen Report (DGR) is now accepting nominations for the fifth annual B2B Innovator Awards , which recognizes some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs. Nominations Open. Back to Connecting. Remember in-person events?

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. I recall I spent a lot of time perusing Litmus Community. This is what cherish about our community.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. You’ll also use these skills to effectively interact with your end users to demo new features, troubleshoot reported issues, and handle requests. What’s good communication? How do they do it?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. This has taken a long and complex sales cycle in B2B – and made even longer and involves more decision makers.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Salesforce Marketing Cloud

JUNE 12, 2023

But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed. As you hear about how new advancements in AI will enhance your life, naturally, you may have fears about what the future holds or even whether you might lose your job to AI.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Martech

JANUARY 30, 2024

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve How will it impact your marketing and your marketing technology?

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Salesforce Marketing Cloud

MAY 23, 2022

According to a recent IBM State of Salesforce report , Salesforce is a platform of choice for modern business, and design is key to achieving customer success with Salesforce. A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers.

Design 98

Design Peer-to-peer Deliverability Validation 98

Salesforce Marketing Cloud

MAY 31, 2023

Both teams must work together but struggle to communicate and often lose respect for one another. How many status reports will sales share with marketing each month to inform lead quality? In fact, some companies have even begun to merge their sales and marketing teams. What might this look like in practice?

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Salesforce Marketing Cloud

APRIL 25, 2023

More than just a learning platform According to a recent IDC report , the Salesforce ecosystem will create 9.3 But according to a recent global Salesforce study , 76% of respondents reported they don’t feel ready to operate in a digital-first world when looking at the next 5 years. million new jobs and $1.6 What is Trailhead?

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Salesforce Marketing Cloud

OCTOBER 26, 2022

We embody our value of Equality through our equality programs , as well as our inclusive hiring practices, sourcing talent from diverse backgrounds and underrepresented communities. The Salesforce ecosystem is growing, with 9.3 Create and foster a culture of inclusion. One of our core values at Salesforce is Equality. 300 points.

Training 98

Training Peer-to-peer Communities Class 98

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Salesforce Marketing Cloud

OCTOBER 14, 2021

According to a recent IDC report , the Salesforce ecosystem will create 9.3 This growth is powered by Trailblazers — the learners and innovators who use Salesforce to build successful careers, companies, and communities around the world. So what is a Trailblazer? Who are Trailblazers? million new jobs and 1.6

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). 61% of organizations engaged in social selling report a positive impact on revenue growth ( source ).

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Salesforce Marketing Cloud

OCTOBER 14, 2021

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. Then “Salesforce discovered me,” as I like to say.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Salesforce Marketing Cloud

MARCH 7, 2023

With the help of a Salesforce Admin, your salespeople can set up personalized dashboards, fields, alerts, and reports to shorten the sales cycle and track every lead in greater detail. What does a Salesforce Administrator do? People around the world rely on our Customer Relationship Management (CRM) platform to keep business running.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Martech

JUNE 6, 2023

Robotic processing bots can create apps quickly to automate everyday tasks from report generation to website updates to checking and improving content. Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Salesforce Marketing Cloud

DECEMBER 13, 2021

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Sign me up for a free Trailhead account.

Studies 98

Studies Peer-to-peer Product Validation 98

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. Instead, they were watching in the background, waiting for a peer to step up and show the way forward.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Salesforce Marketing Cloud

APRIL 26, 2022

Discover how design can help build better relationships with customers and communities. They’re the type of people who love solving problems and designing solutions that serve both businesses and communities. People around the world rely on our customer relationship management (CRM) platform to keep their businesses running.

Design 97

Design Peer-to-peer Work Management Ethics 97

Salesforce Marketing Cloud

FEBRUARY 17, 2022

According to a recent LinkedIn Workspace Learning report, Learning and Development teams are prioritizing upskilling and reskilling because of the significant impact it has on the business. Why should I invest in skilling up and certifying my teams? Empower your employees to grow their careers Where is Trailblazer Bootcamp being offered?

Ad Building 98

Ad Building Peer-to-peer Case Studies Communities 98

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. According to a Research and Markets report , the wireless mesh network market is expected to grow to $8.9 So… uh, yeah. Problems to Solve.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

If that sounds more like you, check out our engineering blog. They do this either with the Salesforce Platform (including Sales Cloud, Service Cloud, and Experience Cloud communities) or with Heroku. How developers work in the world of Salesforce What does a developer do with Salesforce? Embarking on your developer career journey.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Salesforce Marketing Cloud

OCTOBER 14, 2021

For me, running reports and dashboards in Salesforce brings order to a chaotic world.”. Maybe it has to do with my personality — I’ve always been a math person — but for me, running reports and dashboards in Salesforce brings order to a chaotic world. That move led me to become a director of sales operations — a dream role for me!

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Webbiquity

SEPTEMBER 12, 2019

Students routinely use tech for online homework help , research, collaborative projects, data storage, communication, note taking, polling, conferencing, doing interviews, and submissions. Some colleges went a step further and decided to get tech support to play a bigger role for better benefit of their campus communities.

Marketing Management 164

Marketing Management Peer-to-peer Training Education 164

Vision Edge Marketing

AUGUST 15, 2019

As marketers and members of the business community, at minimum you must “know” these 6 customer attributes: The problem they are trying to solve and its magnitude. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174