ViewPoint

JULY 26, 2018

Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. Email blast. She will do a blast about the podcast. Testimonials.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Stevens & Tate

SEPTEMBER 6, 2021

For most marketing professionals, this has been observed to increase open rates. Though sending blast messages to every contact in your list may seem comprehensive, it may be offputting to some recipients. A/B testing involves carefully researching your target audience and experimenting with different subject lines.

Tips 72

Tips Lock-In Blast Campaigns CAN-SPAM 72

BenchmarkONE

NOVEMBER 4, 2021

Avoid ridiculously low click and open rates by compiling your own mailing lists. Just as purchasing large, generic email databases leads to a high churn rate, blasting out huge volumes of generic material with little regard to your customer’s individual needs is a tactic that fails to reach the full potential of marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Direct open rates increased by 22% for apps and 119% for websites.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Predictive Response

JANUARY 3, 2023

Blasting emails to just everyone and anyone will not produce the results you are hoping to see. Personalization in email marketing will guarantee an increase in click throughs and opens. For example, if you want to send a follow up email marketing blast, to all of the attendees from your latest Webinar that you hosted on Zoom.

Segmentation 52

Segmentation Planning Blast Campaigns Webinar Metrics 52

Adobe Experience Cloud Blog

MARCH 22, 2019

In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research. Nearly half of the marketers who participated in a recent Demand Metric/Return Path study reported email open rates of 15% or less, while almost 60% cited click-through rates of 8% or less.

Rules 134

Rules Email Marketing Tips Planning 134

SendX

JANUARY 5, 2020

Subscription management According to research results, 66% of email users say that the frequency of emails is what ultimately pushes them to unsubscribe1. Result tracking Once you send out your first email blast, how have your customers responded to it?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Aberdeen

APRIL 1, 2019

There was a time when mass email blasts were the bread and butter of any great marketing team. Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. Segmentation has long been the answer to the mass email blast problem. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Zoominfo

JANUARY 31, 2018

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns ( source ). But, that’s only if you do it correctly.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Zoominfo

FEBRUARY 13, 2019

The days of batch and blast emails are long gone. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Consumers are still researching and connecting with businesses at high levels. Buyer engagement reached historic highs last week.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Salespeople could make 200 calls a day and send out blasts of emails and know that enough of them would stick to be worth it. Research your way into their world Research is the groundwork. Research is important, but you’ll need more than that to take the conversation to the next level. How has the sales prospect changed?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. During the week of April 27, the number of sales emails sent from portals dropped 9%, but email send rates are still above pre-COVID levels.

Advertising Benchmark 94

Advertising Benchmark Optimization Work Management Burn Rate 94

ClearVoice

AUGUST 18, 2020

So, if you’ve landed here because your background is the publishing world or social media management, and you’ve been tasked with PR outreach for a client and are trying to get it right — good on you for doing your research. Research and stats? Research every name to whom you are sending. What can you offer (or shouldn’t)?

PR 105

PR Practices Press Best Practices 105

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization has increased email open rates from 29 percent to 53 percent and replies from 4.5 Including evidence of research relevant to their business is the most effective way to do so.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Convert

SEPTEMBER 30, 2020

Get ready to boost your email open rates and click-through-rates! When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates. Creating an automated email blast that is sent to customers based on triggered actions is a great start. What’s Next?

Email Marketing 98

Email Marketing Personalization Automation Planning 98

PureB2B

FEBRUARY 25, 2018

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

DECEMBER 3, 2017

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Yet, some troubling new research has come to light that reveals that subject lines are not as cut and dried as we marketers would like to think. Additional Tips to Improve Email Open Rates. We’ve all done it.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Hubspot

JULY 7, 2020

While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content. Currently, marketing email open rates sit at 18% above pre-COVID levels.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

PureB2B

FEBRUARY 25, 2018

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Hinge Marketing

FEBRUARY 28, 2018

An important body of Hinge’s research, How Buyers Buy , found that most buyers who are trying to select a firm rely heavily on a firm’s reputation and the buyer’s existing relationships. Note that this does not mean blasting your list with untargeted emails. These factors are represented by the top two green bars in the chart below.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Batch and blast" email marketing is dead. Whether it’s uptime (remember, 99.5%

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Adobe Experience Cloud Blog

JULY 21, 2015

After an hour of research you’re left with more questions than you started with. There are three types of email campaigns, each with their own use cases: Batch Emails : Also known as “batch and blast”. Which Earned a Higher Click Rate and Click-to-Open Rate? There’s definitely a time and place for batch and blast.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Vidyard

SEPTEMBER 14, 2017

We closely monitor and track our work and within just a few months of incorporating video, we found that we were seeing in our outreach emails (using video as a first touchpoint vs. a traditional approach): 40% higher open rate. 37% higher click rate. 216% higher response rate (more than TRIPLE the reply rate!!).

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Vision6

MAY 30, 2023

But before you blast your entire database and risk an unsubscribe, let’s check out some sms marketing examples and what we can learn from them. SMS advertising tips to boost engagement Compared to other traditional marketing channels such as email, SMS marketing showcases some of the highest user open rates.

SMS 52

SMS Examples Marketing Management Opt-out 52

Hubspot

JULY 6, 2020

Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising. Once you consolidate your emails, see if your unsubscription or spam rates lower, while paying attention increases in engagement metrics like open rate or click-through rates.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. Not treating your target audience as individuals.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

nDash

JULY 30, 2020

Going through the motions of keyword research and SEO competitive analysis will help you gain a better understanding of what your target audience is searching for. You’d do your research and create the content. And you’d blast that link out across as many channels as possible. The process would look something like this.

Paid Content 52

Paid Content Promotion B2B Content 52

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Biznology

APRIL 24, 2014

Research from Constant Contact notes that subject lines with less than 50 characters have open rates 12.5% The data says that 48% of email is opened on a mobile device and 30% of subscribers will leave if the email doesn’t render properly. Same thing applies to subject lines. Who are you again?

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Sharpspring

OCTOBER 6, 2017

Segmented email campaigns enjoy 14.32% higher open rates than non-segmented campaigns. Keep in mind that while segmenting and trimming email lists will result in a smaller list of contacts, your open and click-through rates will improve since you’ll be sending your content only to people who want to receive it.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

Content Standard

JULY 1, 2015

The Temkin Group released research that reviewed the importance of promoters, passives, and detractors from the popular Net Promoter Score index. If your newsletter doesn’t have a responsive design—and I really mean, responsive —then you’re messages won’t get opened. I’m not one of those marketers.

Newsletter 45

Newsletter Tools Best Practices Blast Campaigns 45

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Plus, a high bounce rate will count negatively towards your campaign and might even label you as SPAM. Are your emails not getting opened? Unsubscribe Rate. Hello, darkness, my old friend.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

APRIL 5, 2016

The result is moving beyond the traditional batch and blast approach to understanding when you have the attention of your target audience and knowing exactly what they are interested in. Take for example a recent VM Turbo campaign promoting an ebook download on their hybrid cloud.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

Rev

OCTOBER 14, 2018

Marketers need to know more than just what yesterday’s sales numbers and conversion and open rates were. And so you really have to research your industry, the numbers, and strategies for brand adaptation so that you don’t lose brand identity but you cater to the people you’re trying to market to.”. “I

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Outbrain

OCTOBER 4, 2018

They need to know you did your research, and this is not just a mass email blast. Looking at email metrics like open rates and reply rates is extremely important in order to make improvements in your outbound strategy. Why should the customer be interested in working with you? What’s in it for them?

Tips 52

Tips Tools Work Management Blast Campaigns 52

Hubspot

APRIL 28, 2016

Many schools send out blast emails. If you keep sending information about your criminal justice program to prospective students who've expressed an interest in your medical billing certification program – it's no wonder they're not opening your emails. Of course, that's the average open rate. And who wants to be average.

Open Rate 28

Open Rate Click Rate Psychographics Ad Frequency 28