Litmus

OCTOBER 16, 2024

No more spray-and-pray tactics or generic blasts falling on deaf ears. Here’s how businesses benefit from segmentation: For your core team Segmentation sharpens your team’s focus by enabling personalized campaigns, leading to increased engagement and higher conversion rates. Instead, focus on creating emails that convert.

Segmentation 96

Segmentation Planning Work Management Lead Ranking 96

SendX

MAY 14, 2020

Studies have shown that personalized emails have great conversion rates. Email segmentation and personalization have replaced the batch and blast technique that used to work a few years ago. Segmenting email lists enables you to send relevant messages to relevant subscribers and this improves open and click-through rates.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. For example, Einstein AI analyzes past engagement patterns and automatically selects the best time to reach each contact, helping you boost open rates and overall engagement.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

SendX

FEBRUARY 25, 2020

Most marketers would tell you to avoid sending out your email blasts on Monday. Weekends have the lowest open rates than on weekdays. While mobile users are most likely to use their devices in the evening, you should note that 41% of email opens happen on mobile devices. No weekends.

Response Rate 221

Response Rate Marketing & Strategy Open Rate CAN-SPAM 221

Salesforce Marketing Cloud

MARCH 21, 2025

The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys. When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing.

Work Management 87

Work Management Marketing Management Planning Blast Campaigns 87

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Zoominfo

NOVEMBER 29, 2018

63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly ( source ). Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4%

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

SendX

JULY 13, 2021

The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates. So, instead of blasting emails to your subscribers or target audience, you must think of out-of-the-box personalizations for higher engagement rates and conversion rates.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Planning 195

Sprout Social

FEBRUARY 17, 2022

But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? 6 sample email blast templates (and why they worked). The best email blasts have three things in common: Relevance.

Template 144

Template Email Marketing Blast Campaigns Planning 144

KoMarketing Associates

JUNE 3, 2020

For example, Conversation Ads can run along with an email blast campaign, using the same email list and messaging. This strategy will help increase the overall open rate, along with improving conversion rates. This can result in a poor open rate, lower conversion totals, and unnecessary spend.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

SendX

JULY 12, 2021

The process will help you improve click-through rates, open rates and reduce the risks of unsubscribed rates. So, instead of blasting emails to your subscribers or target audience, you must think of out-of-the-box personalizations for higher engagement rates and conversion rates.

Email Marketing 195

Email Marketing Marketing Strategy Marketing & Strategy Planning 195

Martech

MARCH 26, 2025

Personalization and segmentation allow marketers to move beyond one-size-fits-all blasts and leverage data to tailor content to specific audiences or behaviors. Platforms now offer detailed reporting on delivery rates, click-through rates, bounces and unsubscribes, and many allow connecting to purchase data to measure ROI.

Marketing Management 57

Marketing Management SMS Deliverability Privacy Protection 57

Adobe Experience Cloud Blog

MARCH 20, 2017

Does your automation platform track open rates for push notifications and emails? Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it. Luckily, there’s a way to give even these blasts a personal touch.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

KoMarketing Associates

JULY 2, 2018

The data showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to determine how various strategies have worked for marketers using email.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

APRIL 10, 2018

The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. times the unique click rates, compared to subject lines without personalization. In addition, these emails saw 2.5

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

SendX

NOVEMBER 26, 2020

When they reframed it as a daily solitaire challenge they found that deliverability and open rate went up. A personalized email subject line increases the open rate by 50% and at the same time it helps you generate a median ROI of 122%. Before blasting the first burst of emails though, the IP address must be warmed up.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Blast Campaigns Open Rate 121

Only B2B

JUNE 18, 2021

To be precise, the first email blast was sent in 1978 to 400 recipients for the promotion of the company and resulted in $13 Million sales. Average Email Open Rate Is 21.33%. For all industries this is an average open rate, but specifically talking about Marketing and Lead Generation industry it is only 17.38%.

Statistics 127

Statistics Email Marketing Planning Stats 127

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI).

Marketing Automation Services 204

Marketing Automation Services Marketing Management Budget Programs Marketing AI 204

ViewPoint

JULY 26, 2018

Email blast. She will do a blast about the podcast. Her open rate on these programs is higher than other emails that are straight product pitches. She can expect a 15% open rate and another 5% to 8% to listen to the program; this could be 335 or more listeners.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Martech

SEPTEMBER 2, 2021

As emailers, if revenue were our only KPI, we’d all be blasting out (for the record, I hate this term) emails twice a day, every day. . Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. Wrapping up .

Email Marketing 133

Email Marketing Open Rate Privacy Protection Ad Frequency 133

Biznology

JULY 19, 2018

The email open rates more than doubled. Rather than blasting messages at targets, we are gaining direct insight into what the customer or prospect is really seeking, in that moment, and where the prospect is in an overall life cycle. The results were astounding. The volume of inbound calls increased by 7%.

B2B Marketing 144

B2B Marketing Automation Advertising Agencies Cost per Acquisition 144

Adobe Experience Cloud Blog

MARCH 22, 2019

Nearly half of the marketers who participated in a recent Demand Metric/Return Path study reported email open rates of 15% or less, while almost 60% cited click-through rates of 8% or less. As a marketer, you’ve heard the phrase “email blast.” But that isn’t because email marketing is past its prime.

Rules 134

Rules Email Marketing Tips Planning 134

Adobe Experience Cloud Blog

FEBRUARY 24, 2017

Blasting your entire database isn’t relevant or personal. My open rates went from 8-12% to 50%. Click-to-open rates soared from 10% to 45%. But automation alone isn’t enough. It’s not just about delivering a series of ongoing communications. Unsubscribes seemed to go away entirely.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Automation Marketo 128

Convince & Convert

JULY 7, 2011

of Buca di Beppo’s subscribers open emails from the company. I have no idea what their open rate is, but 23.3% That would mean that 170,090 Facebook-using eClubbers opened and read the offer. Thus, we’ll stipulate that 730,000 eClub recipients are on Facebook. Let’s assume that 23.3%

Click Rate 147

Click Rate Facebook Social Media PR 147

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

These real-life relationships have unspoken rules: you don’t over-message, you don’t beg for attention, and you don’t blast people on all channels at once unless there’s a good reason. It’s the ultimate active channel with unheard-of open rates of up to 90%. Consumers want marketers to stick to just one channel too.

Rules 134

Rules Facebook Multi-Channel Merchandising 134

Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. Look at your open rate at the destination level. Open rates were never super accurate to begin with, if we’re being honest. We fired a pixel.’

Open Rate 98

Open Rate Marketing Management Privacy Protection Click Rate 98

Ontraport

JANUARY 21, 2021

By segmenting your email list into different buckets based on your leads’ different wants and interests, you’ll have a greater chance of increasing your email opens, click rates and conversions. In the end, his average email open rate grew to 43% — nearly double what it was before.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 105

Convince & Convert

NOVEMBER 23, 2015

Organic Lists Give You Better Delivery and Open Rates. According to Steven Macdonald from SuperOffice , delivery rates are higher for organic lists. In addition to emails actually reaching their target, organic lists also give you better open rates. (highlight to tweet).

Organization 103

Organization Ad Building Landing Pages Open Rate 103

ViewPoint

JUNE 12, 2018

Email blasts worked five years ago but the opening rates are so poor it isn’t worth it because you have no time for guessing and tactics that fail. Trade shows and exhibits are long-term strategies. Direct mail is effective and still works, but takes time to gin up the machine, mail and get results.

Forecasting 136

Forecasting Sales Qualified Leads Budget Programs High Quality Lead 136

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Planning Marketing Management 100

Zoominfo

MARCH 6, 2017

Create Targeted Lists No matter how many articles are written about the effectiveness of highly segmented campaigns, companies are still sending batch and blast email campaigns to every person in their contact list. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ).

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! This year, more than ever will be a challenge for senders’ emails to land in inboxes if they consistently produce a low open rate. Design Matters.

Email Marketing 122

Email Marketing Trends CAN-SPAM Blast Campaigns 122

Litmus

DECEMBER 24, 2024

Since you can use a single automated email over and over, the effort you invest into production goes further than one-to-one messages or batch and blast campaigns. Create a list of subject line ideas with Litmus Assistant and then compare them with email subject line testing to achieve the best open rates.

Tips 91

Tips Webinar Metrics Touchpoints Marketing Automation Services 91

ClickZ

MAY 2, 2020

March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications. Right from email blasts to social media outreach, brands are trying every possible way of classic marketing. Direct open rates increased by 22% for apps and 119% for websites.

Segmentation 115

Segmentation Mobile Advertising Marketing & Strategy Open Rate 115

Content Standard

APRIL 10, 2018

All that time and effort for an open rate of 20 percent hardly seems worth it, does it? And they got open rates of 44 percent for their trouble. Readers also have to opt-in to the event emails, which helps to keep the open rate high. Topic-Specific Blasts and Breaking News. Image attribution: Anete L?si?a.

Newsletter 79

Newsletter Blast Campaigns Open Rate Click Rate 79

DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. In a recent test, we found that personalization (often with trending intent) increased email open rates from 29 percent to 53 percent and replies from 4.5 Personalization wins every time. percent to 10 percent.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116