Litmus

OCTOBER 28, 2022

We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. Most often, these problems are caused by bad marketing practices or bad data.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

SalesIntel

MAY 10, 2021

Many email marketing platforms will do this automatically to prevent you from sending to those addresses again with the next blast. Although the two terms are different, they can both equally damage your marketing efforts. Email bounces and spam reports will harm the overall marketing performance in a variety of ways.

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

SendX

JUNE 25, 2021

Issues like these can mar customer relationships when left unfixed. Thankfully, you can quickly patch things up with another email, granting you caught the error right away. And how can you compose an email that conveys your sincerity about the mistake? Some will even view it as spam, moving them to unsubscribe.

Examples 195

Examples Sample Transparency CAN-SPAM 195

Marketing Craftmanship

NOVEMBER 29, 2013

Spam,” as he calls it – “belly flop into the email systems of journalists every day.”. But because the press can deliver exposure and credibility that PR craves, journalists have always been in a more powerful position. According to Segal, hundreds of thousands of these unsolicited pitches – or “P.R.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

BenchmarkONE

NOVEMBER 4, 2021

Today’s marketing automation tools can provide targeted solutions for email and SMS campaigns, online ads, and promoted social media posts. For example, many businesses invest in email marketing tools thinking they can simply buy a large database of email addresses, and the software will do the rest of the work. No one likes a spammer.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Adobe Experience Cloud Blog

JULY 12, 2019

That’s why effective modern marketers can continue to connect the dots from their email campaigns to quantitative ROI. Email can be a high-stakes game if you play it in an obnoxious way. To execute an automated email drip campaign that scales well and sets up your sales team for success, consider the following best practices: 1.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

Lead Liaison

APRIL 11, 2017

Marketers bought lists and then sent email blasts out to the subscribers. Now, advanced spam filters and software detect these types of email blasts and shut them down. That will prevent your emails from going into spam filters. Keep these tips in mind so you can blow away the competition.

Lead Liaison 69

Lead Liaison Blast Campaigns Long Tail Marketing CAN-SPAM 69

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Can you imagine Santa navigating Christmas Eve without cookies fueling his mission? Partner with micro-influencers who align with your brand and can bring your products to new (and highly engaged) audiences. How can you ensure yours stand out in the sea of bright and cheery holiday offers that hit every shopper’s inbox?

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. It can help you promote specific products or services, announce new launches, or showcase valuable content. Image credit: rawpixel from Pixabay. Why should you use email marketing software? Email Automation.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Adobe Experience Cloud Blog

AUGUST 31, 2016

By understanding your team’s marketing maturity, you can assess where you are now and where you want to go. By understanding their techniques and practices, I’m able to get a good feel for their level of expertise and where there may be room for improvement.

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

DealSignal

SEPTEMBER 14, 2022

The lack of high-quality contact data can adversely impact email marketing campaigns. You can avoid this by using well-targeted, verified contact information that reaches the right audience. Let’s explore the best practices of using B2B data in email marketing. In this case, IT professionals with security titles or skills.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

eDataSource

APRIL 1, 2019

Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. Whether you’re sending 1,000 messages or 1,000,000 always use as many IPs as you can. How many are reading it, deleting it, sending it to spam?

Deliverability 69

Deliverability Tips Blast Campaigns CAN-SPAM 69

Biznology

DECEMBER 7, 2016

On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Zoominfo

MARCH 6, 2017

Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

PureB2B

SEPTEMBER 10, 2020

With the rise of data protection laws, anonymous inquiries, and spam-bots designed to provide “fake-clicks”- how in the world are you supposed to market effectively? Survey’s gather data that can be utilized in your marketing processes to better engage with your target audience. Survey’s can be the most valuable data you gather.

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

PureB2B

SEPTEMBER 10, 2020

With the rise of data protection laws, anonymous inquiries, and spam-bots designed to provide “fake-clicks”- how in the world are you supposed to market effectively? Survey’s gather data that can be utilized in your marketing processes to better engage with your target audience. Survey’s can be the most valuable data you gather.

Customer Surveys 62

Customer Surveys Marketing & Strategy B2B Top of Funnel 62

Content Marketing Institute

JUNE 28, 2018

Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. On the not-so-bright side, some companies simply blasted out emails to anybody they could scrape from their databases. Many asked us to review and accept new privacy policies.

Privacy Policies 96

Privacy Policies Opt-out Opt-in Phishing 96

Hinge Marketing

FEBRUARY 28, 2018

But you can focus on the valuable ones. When executed properly, a social media strategy is the digital sister to in person networking – and it can be fast and efficient way to ensure your are routinely reaching out. Spend time figuring out how you can help your important business contacts. Download the The Visible Firm Guide.

Ad Building 108

Ad Building Work Management Marketing Management Business 108

Tomorrow People

SEPTEMBER 27, 2012

uptime is two days’ annual downtime), helpdesk support, response time, back-up, monitoring or compatibility, it's important to research first and be sure you are getting an ESP that can handle the demands your email marketing will put upon it. Batch and blast" email marketing is dead. Follow best practice. Keep them pointed.

Email Marketing 120

Email Marketing Tips Click Rate Paid Search Agency 120

Only B2B

JANUARY 18, 2018

Being one of the most common demand generation ideas from startups, co-marketing can generate massive demand for your product. It can be a monthly guest blog post, a joint webinar or a cross-promotional agreement! Rather than blasting your email list on a regular basis, work smarter and harder on fewer but quality emails.

Demand Generation Agencies 86

Demand Generation Agencies Demand Generation Startups Amazon 86

PureB2B

JANUARY 24, 2017

And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. A/B testing isn’t just for landing pages and ads; your subject lines can benefit from this too.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

PureB2B

JANUARY 24, 2017

And who can blame them? Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. A/B testing isn’t just for landing pages and ads; your subject lines can benefit from this too.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Lead Liaison

AUGUST 26, 2019

Used wisely as part of your well-provisioned “marketing toolbox”, before and during the event, and as part of your post-show follow-up, text message marketing can help you reap major dividends. You could also send a text blast to announce a drawing or fun contest you are hosting. Text message marketing can help you.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Adobe Experience Cloud Blog

MARCH 18, 2014

Oh, I get lots more spam than just a few dozen junk emails every day. Most of these routinely get trapped by my first line of defense, our corporate anti–spam firewall. All they do is tarnish your reputation, damage your credibility, and get you on ever more anti-spam lists. Email * can * be a tool for good.

Marketing Automation Services 48

Marketing Automation Services Blast Campaigns CAN-SPAM Ad Exchange 48

Digilant

MAY 11, 2021

So for luxury brands who have historically relied on a memorably lavish in-store shopping experience, the question becomes how they can replicate this sought-after experience in a competitive online environment? . Where can I reach them? It can be challenging to pinpoint precisely what ads will resonate with consumers.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. Prospects are ignoring emails, and clicking the spam button. They're voting angrily with their mouse. They're giving us the virtual dial tone or the virtual door in our face.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Convince & Convert

NOVEMBER 23, 2015

Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign. Forgetting the importance of organic lists can harm you more than you think. If anyone is still using that email address, they’re probably sick of spammers and are likely to report your message as spam.”.

Organization 105

Organization Ad Building Landing Pages Open Rate 105

Hubspot

JULY 6, 2020

It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. Although these emails are primarily for announcing deals or ways that your prospect can save money, you can still also use them for other promotions. Here's a great example. Other Reasons.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Adobe Experience Cloud Blog

APRIL 17, 2013

by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Common Spam Signatures to Avoid.

Design 48

Design Deliverability Privacy Policies Phishing 48

Sharpspring

AUGUST 21, 2019

Email practices of holidays past will not get you into the inbox in 2019, but with SharpSpring’s full suite of marketing automation tools and our email expert’s guidance, we think this year could be your best holiday campaign yet! Can you imagine a holiday season without email emergencies or catastrophes? Why unsubscribe?

Deliverability 50

Deliverability Opt-out Opt-in Domain 50

PureB2B

DECEMBER 3, 2017

Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line? Here are several best practices to help you write enticing email subject lines to boost your open rates and get your emails read: 1. Create a Sense of Urgency.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized. What Parts of Your Email Can Be Personalized? Here are a few ways you can personalize an email.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Fount Media

OCTOBER 11, 2021

But as wise people say “where there is a will, there is a way”, and the hope of generating more revenues can also take the shape of truth if the folks follow certain tricky tactics. On the other hand, social media strategies can save time, effort, money and at the same time give you your desired result. Personalize your messages.

B2B Sales 40

B2B Sales B2B Best Practices Ad Exchange 40

Adobe Experience Cloud Blog

DECEMBER 7, 2017

If executed correctly, all three can work together to form a smooth, positive experience. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. You can think of ROI metrics as three separate categories: front-end , middle , and back-end. Are your emails not getting opened?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

OCTOBER 30, 2014

The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. Overdo it and spam your audience. But do they work?

Email Marketing 48

Email Marketing Planning B2B Thought Leadership Thought Leadership 48

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. Before we jump into best practices and examples, it’s important to cover the common benchmarks used to measure success in email marketing. 59% of B2B marketers prefer email for lead generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101