Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Oktopost

AUGUST 24, 2021

It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Practice, practice, practice.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

The Point

MARCH 22, 2024

Instead, open with an immediate promise of value: Join our Webinar on March 7 and learn six easy, practical ways to create and deploy social content faster than your competition by leveraging the power of AI. Instead, tell recipients what they’ll learn or gain from attending the event. Sell the event, not the product.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. First, let’s talk logistics.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

MAY 21, 2014

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. What happened?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. So how do you improve attendee engagement at events? Guest post by Ryan Farquharson.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Conversica

NOVEMBER 18, 2019

It’s that time of year again when Marketers don branded lanyards and Salespeople polish their elevator pitch. Yes, it’s events season and Conversica is no stranger to the conference scene. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience. This can be done in several ways.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Hubspot

MARCH 31, 2021

Just like Joey from "Friends," we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. How satisfied were you with the event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Adobe Experience Cloud Blog

JUNE 2, 2020

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. We had about 25 days to tackle this and from an event-rush junkie point of view, it was worth it.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. Tickets for next year’s event.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Martech

SEPTEMBER 1, 2023

Customer experience These CX experts have the 411 to get the most ROI from all the best practices and latest developments. Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments. Get MarTech! In your inbox.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 117

Bluetext

APRIL 8, 2024

With the constant evolution of cyber threats, staying informed about the latest trends, technologies, and best practices is paramount. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Marketing Insider Group

DECEMBER 10, 2019

Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Choose a speaker who blends inspiration with practical advice. Otherwise, the marquee event at your conference will likely devolve into a yawnfest.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. I’ve noticed this works best for me (work/life balance) and my anxiety.

Work Management 79

Work Management Zoominfo Marketing Management Event Marketing 79

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Webbiquity

FEBRUARY 16, 2023

Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers. Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Conference 124

Conference Tips Work Management Marketing Management 124

Influitive

SEPTEMBER 16, 2019

Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive.

Planning 100

Planning Conference Practices Trade Show 100

Heinz Marketing

JULY 8, 2021

In our latest crusade to learn more about how marketers are navigating virtual and hybrid event waters, we teamed up with ON24 and Market2Marketers and asked 200 B2B marketers about their thoughts on the future of marketing events. It is clear B2B marketers see the ROI of virtual and hybrid event programming.

ROI 74

ROI Research Marketing Strategy Marketing & Strategy 74

FMG Suite

APRIL 15, 2021

Event marketing is a marathon, not a sprint. It takes a lot of planning and preparation to get an audience to join your event—and your FMG Suite tools can help. Leverage your marketing tools to both encourage people to attend and engage attendees afterward. Watch our webinar replay to learn: What is an event strategy.

Multi-Channel 52

Multi-Channel Webinar Metrics Event Marketing Planning 52

Valasys

APRIL 15, 2020

Thinking of effective lead nurturing strategies, savvy marketers are baffled by several questions in mind, such as: How to figure out the effective lead nurturing strategies that deliver the best results? What are the best practices within the industry and otherwise to develop an effective lead nurturing campaign strategy?

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. This post is full of actionable insights to help you create a successful event.

Planning 52

Planning Work Management Marketing Management Conference 52

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Attendify

JUNE 10, 2021

The event industry has undergone radical transformation in the past ten years, as digital and mobile app platforms have made virtual events more commonplace, and have likewise taken in-person and hybrid events, and the to new heights. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. Live vs virtual events?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52