markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Content4Demand

FEBRUARY 7, 2020

Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. Other noteworthy sessions throughout the three-day event include: Feb.

Case Study 54

Case Study Case Studies Studies Work Management 54

Attendify

MAY 14, 2019

We’ve all been there: staring at a fishbowl full of dusty business cards that require data entry, or looking guiltily at a post-event attendee list that’s been sitting on our desk for two weeks. You can’t afford not to have a speed-to-lead event data strategy. Tip 1: Get smart about event lead scanning.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Stevens & Tate

APRIL 18, 2024

This could include updates about facility amenities, testimonials from current residents, or invitations to virtual tours and events. Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Lead Liaison

FEBRUARY 28, 2023

In this article we cover why touchless is important and how to truly implement touchless, what you need for your scavenger hunt, and why you should consider a scavenger hunt for your next event. Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Adobe Experience Cloud Blog

JANUARY 16, 2014

Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Marketo Mobile Advertising 48

Zoominfo

FEBRUARY 1, 2018

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Lead Liaison

MAY 3, 2019

Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly. Note any special events that your team will want to attend, and add that to your itinerary. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. The answer is simple: GAMES & GIVEAWAYS!

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Create In-Person Events. Event marketing is another initiative that can seem expensive.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

TrustRadius Marketing

OCTOBER 1, 2018

B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

markempa

MARCH 27, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In this podcast, Ill tell you her secret.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Zoominfo

OCTOBER 5, 2021

Key processes include embracing the following terms and concepts: Lead-to-Revenue Management (L2RM) L2RM describes the entire process of lead management. What defines a lead? What agreed action items are required upon creation of a lead from both sales and marketing?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. Some of the leads are “hot” and ready to buy while others are long-term and need nurturing.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

TrustRadius Marketing

OCTOBER 1, 2018

B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog. This lead blog covers the most recent sales and marketing research and trends.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

markempa

DECEMBER 29, 2011

The more broad based the trade-show appeal, the less aligned it will be with your product/service categories and target market, so the conversion rate will be lower. Those who attend a widely publicized trade-show social event sponsored by your organization. Those who attend a special public event.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Lead Liaison

NOVEMBER 2, 2018

Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Perhaps you are trying to decide if your business should invest in event marketing. w attendees h?v?

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 13, 2013

But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. Lead Management Lead Nurturing' We will keep you posted on how interest-based nurturing does!

Lead Nurturing 48

Lead Nurturing Marketo Click Rate Thought Leadership 48

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Free Marketing Associations: Marketing Associations can be pricey. Sales Lead Management Association. Association of Strategic Marketing. Free Kindle Books: I think this is one of the best deals ever- having your Kindle filled with Marketing books at no cost. Survey Monkey. Zero Moment of Truth.

Course 48

Course Conference BtoB Tools 48

markempa

AUGUST 16, 2007

You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. And Ive got a lot of great feedback and questions. And Ive got a lot of great feedback and questions.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 29, 2007

Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Lead Liaison

APRIL 8, 2019

The news also reinforces the investment Lead Liaison has been making to simplify event lead management for the entire event tech space. B2B companies are spending more money on events as they recognize the impact that trade shows and other corporate events have on their top line.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

AUGUST 17, 2007

How do you build your library of relevant lead nurturing content? A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor. Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

JUNE 14, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

NOVEMBER 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That’s not always true.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

LeanData

FEBRUARY 21, 2017

The event will focus on how AI, predictive analytics and lead management can be a powerful combination for co-customers of the two companies. But Zinsmeister and Maxey will also delve into a broader discussion about how practitioners now expect tech tools to mesh well with their other software products.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Ad Building 51