Contently
AUGUST 15, 2017
When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.
The Point
JUNE 27, 2018
When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Take the invitation below from the folks at eMarketer. Sell the Event. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect. Here’s what works: 1.
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markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
ClearVoice
SEPTEMBER 4, 2020
Content marketing statistics for SEO. eMarketer ). eMarketer ). Content marketing statistics for local search. eMarketer ). Nearly 3 in 4 marketers believe their efforts on social media are effective or very effective. eMarketer ). Content marketing statistics for video. eMarketer ).
markempa
JANUARY 4, 2006
« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.
Adobe Experience Cloud Blog
JANUARY 16, 2014
Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Regardless of where you live (or do business), these events are worth traveling for.
The Point
MAY 10, 2011
To add this event to your calendar, click here. Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.
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