markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thanks Peter.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Incorporating Intent Data in Cold Calling Cold calling becomes more effective when combined with intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Rev

JANUARY 11, 2023

Resource to help you learn more about this tactic: Guest blogging: The definitive guide #3 Cold outreach high-fit targets Many sales teams still rely on cold calling and emailing to try and get new customers. Another way to warm up cold calls and emails is through referrals from your current customer base.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

BOP Design

AUGUST 6, 2019

If you don’t think your marketing department generates revenue, imagine trying to make sales with the following: No website or a poorly designed website with unclear messaging. The key to determining the value of your marketing efforts is to track all marketing activities.

Paid Search Agency 57

Paid Search Agency Marketing Agencies 2 Cost Lead Ranking 57

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This dilemma has led me to think about how trigger events are related to one of the basic laws of physics.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

SnapApp

AUGUST 22, 2018

But interactive content also provides marketers with the opportunity to ask key sales qualifying questions that will help you qualify your leads without sending them to your sales team to cold call before they are ready to have a sales-led conversation. See the app in action. Itching to find our what yours is? Final Thoughts.

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Excelsior Research

JUNE 1, 2021

This situation occurs frequently in big cold calling-based companies. Building authority with event marketing: A recent survey from Bizzabo found that 95% of marketers believe events have a major impact on achieving their business goals.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

SnapApp

JULY 24, 2018

Interactive experiences can also drive meaningful sales and marketing alignment by collecting critical qualifying information on your prospects before by some minor miracle they find themselves on a discovery meeting after a cold call. Interactive Content for Events. The struggle with events?

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Excelsior Research

MAY 24, 2021

Some of the common marketing channels a business uses are: emails, events (both online and offline), social media, pay per click, cold marketing content marketing, and more. It is important to align the sales and marketing team to a common goal. Companies undermine it as time-consuming and ineffective.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Some of the common marketing channels a business uses are: emails, events (both online and offline), social media, pay per click, cold marketing content marketing, and more. It is important to align the sales and marketing team to a common goal. Companies undermine it as time-consuming and ineffective.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

SnapApp

AUGUST 22, 2018

But interactive content also provides marketers with the opportunity to ask key sales qualifying questions that will help you qualify your leads without sending them to your sales team to cold call before they are ready to have a sales-led conversation. See the app in action. Itching to find our what yours is? Final Thoughts.

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Belkins

JULY 15, 2019

To advance your B2B sales lead generation to a more efficient level without invoking the prospects’ wrath, you should move beyond sales and proceed onto the territory of marketing. We prefer cold emails over the cold calls. In the world of accessible information, cold calls lost their element of surprise.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast on trigger events (File size is 5.58 Well call her Kristin. In this podcast, Ill tell you her secret.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Kapost

APRIL 6, 2016

Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Inbound marketing (blog content, SEO, social media). Event marketing. Sales and business development salaries. And the list goes on.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

OutboundView

JULY 14, 2019

Appointment setting is a small piece of what they do, they call out data purchasing, demand generation, lead nurturing, and event marketing. On their services page they call out a number of different offerings including demand generation, customer profiling, webinar and event promotion, and integrated marketing services.

Paid Search Agency 34

Paid Search Agency Ideal Customer Profiles Companies Work Management 34

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As we all know, tech buyers are a notoriously tough crowd to cold call. Three data points that I found particularity interesting: 1.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Adobe Experience Cloud Blog

AUGUST 9, 2016

As a field marketer, it’s important to understand all the terminology that is used in running an event from end-to-end – from planning and execution to reporting on your results. I’ll define some of these important field marketing terms below–complete with insider tips and personal stories: Executing Your Field Event.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs Marketo Thought Leadership 48

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.,

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Zoominfo

JUNE 3, 2021

They’d then have to go back to their car or office and follow up to make more appointments or another cold call. It revolutionized Inside Sales by lowering costs, widening the addressable market, and introducing automated dialing to the cold-calling process. Businesses have adapted by embracing virtual events.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

MARCH 6, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. a for sponsoring this event as part of their new Wednesday Webcast with Experts series. Thank you to ON24 Inc. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120