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3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance.

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. There are probably a number of reasons why this trend exists.

Benchmarks for Video Marketing worth Celebrating

Vidyard

Get the Video Marketing Strategy: Benchmarks for Success by Ascend 2 and Vidyard ! The post Benchmarks for Video Marketing worth Celebrating appeared first on Vidyard. Blog Video Marketing Trends

Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

As always, these benchmarks are a great way to determine what is being achieved in your own vertical; but, don’t forget that some of the greatest innovative leaps are to be had by looking at trends in other industries and being the first to apply those best practices in your own marketing!

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Retail marketers all over the world are reflecting on the successes of their festive campaigns.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. The major trends impacting content marketing activities.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

How many videos are they publishing each month and what trends stand out for different industries and company sizes? 2017 Video in Business Benchmark Report. The post First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video appeared first on Vidyard.

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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends. Are you a PRO MEMBER?

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Trend Analysis.

In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content

Kapost

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. What’s going on in the minds of B2B marketers?

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

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9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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The State of Content Production: Benchmarks and Action Items

Modern Marketing

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. The full Content Marketing Benchmark report can be downloaded here.

Are You Guilty of Content Foie Gras?

Type A Communications

Marketing 2017 B2B Content Marketing Benchmarks Budgets and Trends North America Carla Johnson Evan McLaughlin Motorola Solutions Type A CommunicationsFebruary 2, 2017 by Carla Johnson An interesting question came up at dinner the other day.

Six hot trends in social influence marketing

grow - Practical Marketing Solutions

As I describe in my book Return On Influence , these social scoring systems are still in the silent movie stages but the trend is significant and rapidly moving ahead. Where is the social scoring trend heading?

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Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. billion consumers owned smartphones worldwide, according to the Internet Trends 2015 report.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

That’s why we created the 2015 Social Media Benchmarks Report. However, images still play a large part in this industry’s social strategy, even when you get to the 10x a week or more benchmark. How often should you post to your social media accounts?

Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! ×

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance.

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Retail marketers all over the world are reflecting on the successes of their festive campaigns.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Some see the focus shifting towards writing longer, better quality, more in-depth content, while others think that the trend of too much bad quality content will continue.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year.

New European Social Media Benchmarks: How Does Your Company Stack Up?

Hubspot

European marketers, in particular, often find it especially frustrating when searching for industry-relevant benchmark data. That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Google’s Display Benchmark Tool reveals that 99.4% Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco.

CMO 50

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

B2B Marketing Content Marketing Strategy 2017 B2B Content Marketing Benchmarks Budgets and Trends North America B2B Content Marketing Strategy Carla Johnson Content Marketing Institute digital marketing Digital Strategy Joe Pulizzi MarketingProfs Type A Communications

4 Content Marketing Metrics Trends and Best Practices

Modern Marketing

The full Content Marketing Benchmark report can be downloaded here. 4 Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Right off the bat, what’s important to note about any of these trends is that budget does not necessarily correspond to effort.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year.

Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

The survey’s findings— Marketing Automation Trends Report 2014 — confirmed that marketing automation has become a must-have. Spending is trending… up.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

Download CMI’s report, “The 2012 B2B Content Marketing Benchmarks, Budgets and Trends report” from here. What emerging trends in content marketing for the industrial sector do you see in 2012?

What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report

Fathom

That’s right – the 2016 B2C Content Marketing Benchmarks, Budgets and Trends report has been released. See the full 2016 Content Marketing Benchmarks, Budgets and Trends report from CMI and Marketing Profs here.

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The State of Content Marketing 2014 [Infographic]

Modern Marketing

Together with our friends at LookBook HQ we sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that matter.

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Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business. billion consumers owned smartphones worldwide, according to the Internet Trends 2015 report.

Trending: How To Justify Content Marketing?

B2B Marketing Insider

And we hit the 3rd most trending topic on all of Twitter for a few hours while we were talking! A4: benchmark your company on mix of inbound vs. outbound leads (@ SiriusDecisions is a good place to start). The post Trending: How To Justify Content Marketing?