3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark.

Benchmarks for Video Marketing worth Celebrating

Vidyard

Get the Video Marketing Strategy: Benchmarks for Success by Ascend 2 and Vidyard ! The post Benchmarks for Video Marketing worth Celebrating appeared first on Vidyard. Blog Video Marketing Trends

Trending Sources

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance.

Just Released: AdWords Industry Benchmark Report 2017

bizible

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The report also covers year-over-year trends, and industry-specific breakdowns.

Demand Generation Benchmarks & Trends: Software Marketer Edition

Hubspot

That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. There are probably a number of reasons why this trend exists.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

CPL 50

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video

Vidyard

How many videos are they publishing each month and what trends stand out for different industries and company sizes? 2017 Video in Business Benchmark Report. The post First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video appeared first on Vidyard.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

I believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing.

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Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Retail marketers all over the world are reflecting on the successes of their festive campaigns.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

That said, we wanted to dig into the trends of the community of modern marketers using Eloqua – to find out how content factors into your strategies. The major trends impacting content marketing activities.

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing.

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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

delicious b2bmarketing

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends. Are you a PRO MEMBER?

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Trend Analysis.

9 Trends That Will Upset Your Marketing in 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012.

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Key Video Benchmarks from Demand Metric’s 2016 Report

Vidyard

That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! ×

The State of Content Production: Benchmarks and Action Items

Modern Marketing

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. The full Content Marketing Benchmark report can be downloaded here.

The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report. We asked them to name the single biggest trend in B2B marketing, and here’s what they told us: They reckon that we’re entering an era of greater creativity , and boy do we need to.

What Are 2018’s Biggest Content Marketing Trends?

Contently

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. Jake, New York.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance.

In the Minds of Marketers: A Benchmark and Trends Report on B2B Marketing Content

Kapost

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. What’s going on in the minds of B2B marketers?

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

That’s why we created the 2015 Social Media Benchmarks Report. However, images still play a large part in this industry’s social strategy, even when you get to the 10x a week or more benchmark. How often should you post to your social media accounts?

Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]

Modern Marketing

Our team of expert modern marketers have “wrapped up” a selection of curated festive communications from supermarkets including Tesco’s , Waitrose , Morrisons , Sainsbury’s , Lidl, and Aldi , benchmarking them against the highest standards of creative marketing excellence. Retail marketers all over the world are reflecting on the successes of their festive campaigns.

Are You Guilty of Content Foie Gras?

Type A Communications

Marketing 2017 B2B Content Marketing Benchmarks Budgets and Trends North America Carla Johnson Evan McLaughlin Motorola Solutions Type A CommunicationsFebruary 2, 2017 by Carla Johnson An interesting question came up at dinner the other day.

New European Social Media Benchmarks: How Does Your Company Stack Up?

Hubspot

European marketers, in particular, often find it especially frustrating when searching for industry-relevant benchmark data. That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place.

New Report: 2011 B2B Content Marketing Trends

Everything Technology Marketing

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers.

4 Content Marketing Metrics Trends and Best Practices

Modern Marketing

The full Content Marketing Benchmark report can be downloaded here. 4 Content Marketing Metrics Trends and Best Practices is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?

Hubspot

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Right off the bat, what’s important to note about any of these trends is that budget does not necessarily correspond to effort.

New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

Google’s Display Benchmark Tool reveals that 99.4% Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco.

CMO 50

Leadspace Releases B2B Benchmark Data & Insights to Help Marketers Reach Decision Makers

Leadspace

We’ll be refreshing our database every quarter, updating these insights and looking at trends over time. The post Leadspace Releases B2B Benchmark Data & Insights to Help Marketers Reach Decision Makers appeared first on Leadspace.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year.

Common Concerns With Marketing Automation: Where Do You Rank?

Modern Marketing

The survey’s findings— Marketing Automation Trends Report 2014 — confirmed that marketing automation has become a must-have. Spending is trending… up.

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

B2B Marketing Content Marketing Strategy 2017 B2B Content Marketing Benchmarks Budgets and Trends North America B2B Content Marketing Strategy Carla Johnson Content Marketing Institute digital marketing Digital Strategy Joe Pulizzi MarketingProfs Type A Communications

What Healthcare Marketers Can Learn from the 2016 B2C Content Marketing Benchmarks Report

Fathom

That’s right – the 2016 B2C Content Marketing Benchmarks, Budgets and Trends report has been released. See the full 2016 Content Marketing Benchmarks, Budgets and Trends report from CMI and Marketing Profs here.

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The State of Content Marketing 2014 [Infographic]

Modern Marketing

Together with our friends at LookBook HQ we sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey, and the key performance metrics that matter.

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Trending: How To Justify Content Marketing?

Marketing Insider Group

And we hit the 3rd most trending topic on all of Twitter for a few hours while we were talking! A4: benchmark your company on mix of inbound vs. outbound leads (@ SiriusDecisions is a good place to start). The post Trending: How To Justify Content Marketing?

The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Radius

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year.

Benchmarking On and Off the Court

Modern Marketing

Open in the form of benchmarking. The technology uses 5 years of benchmark data collected by IBM to better predict a player’s chance of winning based on how well they execute their game strategy. It's now possible to benchmark performers at the U.S. However, for him and the fans following the sport, it was great to see benchmarks in place such as “winning more than 69% of points on his first serve” to determine whether or not he had a chance to get into the second round.

Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors

Vidyard

It examines the new approaches, tools, video trends, and applications they are using for their video marketing needs and what kind of results they are getting. What trends do you see in your video content? B2B Video Trends, Benchmarks and Success Factors ” is the video for you!