Marketing Insider Group

FEBRUARY 12, 2024

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Suddenly, everyone’s walking around with a powerful computer in their pocket, and they expect websites to work flawlessly on these devices too. Clear navigation, concise content, and a clean layout are your best friends.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Vidyard

SEPTEMBER 27, 2022

Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Launch Marketing

AUGUST 17, 2022

In this blog, we explore what a B2B marketing dashboard is, how to use them and a few best practices to incorporate when creating them. Marketing dashboards also allow a benchmark to be established over time. Here are a few best practices we recommend following: Update on a consistent cadence.

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. Search Volume Still Works. In fact, most folks working in PR aren’t using this type of data anyway.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

SmartBug Media

JANUARY 25, 2024

The panel clarified that there are still things in between, for instance, specific sales and sales team performance metrics—but at the end of the day, this is what a board needs to know to help make a strategic partnership work. This will ensure you get the best use of your time in deep-diving and problem-solving.

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

Webbiquity

JUNE 13, 2023

Your loyal customers are your best brand advocates, creating authentic word-of-mouth. Adopt best practices for ethical data use and transparency to maintain customer trust. Be open to what’s working and what’s not. Finally, benchmark the results with historical data to check improvements.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Unbounce

APRIL 15, 2021

That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). How do you stay the leader, or close the gap between yourselves and the best performers? That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Velocity Partners

JANUARY 24, 2024

You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. There’s an obvious drawback with this approach: it costs money to build up quality benchmark data. Graders are different.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. But social media doesn’t work this way. Do you think this is something we can consider or explore?

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Martech

JANUARY 9, 2024

Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. When you’re building a roster of talent to potentially collaborate with, aim to diversify the types of creators you work with, ranging from micro-influencers to well-known niche personalities. A note on size.

Advertising Agencies 136

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 136

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. The Best Sales Video Email Tool Record and send sales videos for free. Sign Up Free Contents 1.

Practices 96

Practices Examples Best Practices Outreach 96

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. In your promotional email, it’s best to send out an email that includes the date and time of the webinar, an enticing reason to attend and a link for registration.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Seismic

APRIL 24, 2024

So, grab your hard hat, and let’s look at some best practices to follow and common pitfalls to avoid when it comes to laying the groundwork for your enablement program. Then, break them down into smaller, actionable milestones with benchmarks to measure progress. Check out our best practice for micro learning ).

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. This included evaluating the brand’s keyword performance and benchmarking that against their competitors, reviewing their linking strategy and assessing the site’s technical markers.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

ANNUITAS

JANUARY 31, 2023

I recently re-connected with ANNUITAS CEO, Adam Needles , whom I had worked with in my 451 Group days. The potential to collaborate around this opportunity and bring successful solutions and best practices to a broader marketplace in the process. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Benchmark Email

OCTOBER 23, 2023

Looking for some tips on how to develop a newsletter content strategy that works? This article explores ten of the best ways to make sure your content generates the kind of engagement you’re hoping to achieve. You’re in luck.

Newsletter 52

Newsletter Tips Marketing & Strategy Advertising Benchmark 52

Top Rank Marketing

NOVEMBER 7, 2023

B2B influencers are experts in their subject, with practical experience to back up the stories they tell. This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. People like being entertained. The answers were eye-opening.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Martech

FEBRUARY 13, 2024

If it worked once, it can work again. Tailoring your tools to bridge gaps with an eye on industry best practices ensures you’re not just keeping pace but setting the standard. Benchmark your martech success against industry-specific KPIs to gauge your alignment’s effectiveness.

Marketing Automation Services 110

Marketing Automation Services Work Management Lead Scoring Lead Ranking 110

ClearVoice

SEPTEMBER 12, 2022

Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? It not only gives you tangible data you can work with over time, but it also helps you to see what’s effective – even with a limited budget. What is SEO benchmarking? What benchmarking is not.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

SmartBug Media

SEPTEMBER 29, 2023

Using this information, marketing teams can work with sales to implement targeted retention strategies to keep valuable customers coming back. These insights won’t be 100 percent accurate, and they work best when averaged across multiple customers. Benchmark and compare. Ensure data privacy compliance.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Introducing the 2020 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Martech

DECEMBER 18, 2023

AI handles executional work while people provide oversight and judgment. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. How do you know your tactics are working?

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 124

Work Management Marketing Management Resource Management Allocation 124

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. The Success Behind the MarTech of the Best in Class.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Our video marketing benchmarks infographic has quick hits for you. Download the 2021 Video Marketing Benchmarks Infographic. Video in Business Benchmark Report. Get the Report.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The best news from this year’s report? Yet only 40 percent of B2B content marketers have a written marketing plan in place.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

ClearVoice

APRIL 13, 2024

That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades. Also, the directions above require lots of time and work. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades. Also, the directions above require lots of time and work. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

SmartBug Media

SEPTEMBER 29, 2023

Using this information, marketing teams can work with sales to implement targeted retention strategies to keep valuable customers coming back. These insights won’t be 100 percent accurate, and they work best when averaged across multiple customers. Benchmark and compare. Ensure data privacy compliance.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Martech

NOVEMBER 29, 2023

The same percentage said having to work with marketing “is a major inhibitor” to the success of cross-functional initiatives. Gartner suggests benchmarking your current state of organizational influence “to prioritize cultivating the skills and relationships that marketing needs to be successful.” How to win back peers and control?

Marketing AI 114

Marketing AI Peer-to-peer Paid Search Agency Ads 114

Heinz Marketing

DECEMBER 8, 2021

Important questions like “What worked well? The answer lies in incorporating the project management best practice of lessons learned. The best time to collect lessons learned is immediately after your last campaign milestone has been completed. Best Practices for Lessons Learned. What were some pain points?”

Campaigns 109

Campaigns Work Management Advertising Benchmark Top of Funnel 109

Launch Marketing

MAY 19, 2021

CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. First, you should benchmark how your email performance compares to industry trends. Make Your Emails Work for You.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

NetLine

FEBRUARY 23, 2023

Two decades into the ABM journey, the core principles established at the start have stood tall, in large part to the practice’s focus on the three R’s—Reputation, Relationships, and Revenue. But what, specifically, should they expect to learn and adapt to? Download your copy of Elevating ABM today.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Statista ) In 2021, 4.03 billion by 2024. Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98