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The Research Methods of Social Buyerology

Tony Zambito

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Image by smemon87 via Flickr.

Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)

Tony Zambito

   In part 4, I described a new role of Social Buyer Behaviorist and Anthropologist that can reside in a framework of researching buyer behavior through anthropological means.    Additionally, commit to a budget that supports ongoing research.

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Seven Ways to Use Social Media for Business


In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Perform competitive and market research.

Why Understanding Pain Is the Key to Customer-Centric Marketing


But luckily, as Harvard Medical School psychiatrist Dr. Helen Riess has found , empathy can be a learned behavior, and some of the following steps may help you train your brain to communicate better. But I also believe that these aggregations of human behavior can take away from our empathy.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. The distribution is essentially a reflection of human behaviors.