How to use Demographic Data in Your Sales Pitch


Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data.

Capturing Your Buyers’ Most Meaningful Online Behavior


In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Capturing the Most Meaningful Online Behavior.


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How to Create An Ideal Client Profile


Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. It all comes down to building out client profiles. What Is An Ideal Client Profile (and why you need them).

Translating Online Behavior into Meaningful Conversation (Part One)


In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Capturing the Most Meaningful Online Behavior.

27 Top Facebook Demographics that Matter to Social Media Marketers


Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion fake profiles. The only platform that has Facebook beat with this demographic is YouTube, with 74%.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. What separates customer segmentation from buyer profiling and buyer personas is the quantitative requirements associated with identifying specific groupings. Demographics.

What is Behavioral Targeting? A Guide for CROs (in 2020)


Behavioral targeting allows you to break through the noise. This article will cover: Definition of behavioral targeting The benefits of behavioral targeting Steps to nailing behavioral targeting for better engagement and conversions The dark side of behavioral targeting.

How to Get Started With LinkedIn's New Website Demographics


I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? Getting Started With LinkedIn's Website Demographics.

Behavioral Technographics is the Future of Consumer Data

Aberdeen HCM Essentials

The Future of Consumer Technology Data: Behavioral Technographics. On the other hand, behavioral technographics takes a dynamic and quantitative approach to getting better technographic data. With behavioral technographics, you gain much richer insights into what’s actually happening in concerns to technology use within a given company. That’s because instead of gathering data based on job descriptions, behavioral technographics sources data from user communities.

How to use customer data to develop marketing insights


A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. These are the beginning steps to creating a good customer profile. Get the demographic information that will tell you the most about how to offer your customers a better experience. Customer behavior also informs what kind of content you should be posting on social media.

The What, Why, and How of Behavioral Marketing [+ Examples]


Behavioral marketing, however, is a robust method of gathering data on consumer behavior in order to segment and target audiences in a laser-like fashion. This type of marketing is focused on individual patterns of engagement and behavior in order to match specific intents, interests, and needs of the ideal market. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business. Behavioral Marketing Segmentation.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

Achieving the same success across all segments is a massive challenge because each segment should differ from the other in terms of purchasing behavior and individual needs. As such marketers are better able to compare and understand opportunities in different segments by creating customer profiles. Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Introduction.

Why are marketers afraid of data?


They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. You might have thousands of customers who match this profile: 30 year-old women, focused on their health and appearance, who make more than $65,000 and live within 50 miles of your locations.

How to Create an Audience Profile, And Why You Should [+Examples]


Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads.

5 Marketers Reveal How They Understand & Influence Consumer Behavior


If you haven't seen Legally Blonde , Elle was referring to an attempt made by a brand to influence consumer behavior. In other words, customers want companies to understand their behavior. That's why understanding and influencing consumer behavior is essential for a marketer. Below, let's discuss the theory of consumer behavior, then review some expert strategies for understanding and influencing customers. The Theory of Consumer Behavior.

How to use Behavioral Email Automation

Predictive Response

What is Behavioral Marketing? What to look for in Email Behavior. What to look for Web Behavior. What is Behavioral Marketing? Behavioral marketing is an approach to email outreach in which the timing timing and content of your automated emails is tailored for each recipient, based on personalized data, gathered in real time. Behavioral marketing is a granular, focused and personalized tool that can be used to zero in on your critical audience.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

Not to mention, any content marketing you do without profiling your audience is bound to miss its intended mark. This is where creating customer profiles or buyer personas comes in. By profiling your customers and working with personas, you narrow down your audience into workable groups. Personas represent the needs, goals, behaviors and concerns of the audience you intend to reach. A lead scoring system to help classify persona behavior, goals and demographics.

10 Ways To Put the Power of Behavioral Targeting to Work


Demographic data has been one strategy. However, it is neither comprehensive nor flexible enough to address all the unique traits and behaviors that define a diverse group of consumers. Defining behavioral targeting and the data behind it.

The Differences Between Behavioral Segmentation and Audience Segments


The Differences Between Behavioral Segmentation and Audience Segments Behavior-based marketing tactics are commonly broken down to ‘fixed audience segments’, and ‘behavioral segmentation’. In a general sense, fixed audience segment marketing involves building a list of prospects based on their profiles and marketing to them, while behavioral segmentation includes marketing to anyone who fits a targeted behavioral pattern.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Marketing to this group without further information means you’ll waste creative hours and advertising dollars reaching customers with the wrong buyer profile. Understand the “why” behind behaviors. Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. Data and creativity have always been siloed, even in our own minds.

Research: Why Behavior Matters in Lead Scoring


There are different kinds of things you can track with scoring: Fit: Fit score is based on the demographic and firmographic attributes that tell you how well the prospect compares against your ideal buyer profile – things like job title or role, industry, and company size. This can include things like reading the blog, attending webinars, downloading papers, and even social behaviors such as sharing your content on their networks. The ROI of Behavioral Lead Scoring.

How to create marketing that sings—with the most effective marketing personas


It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Psychographic information or the motivations and behaviors that likely inform their actions and decisions.

Behavioral Targeted Lead Nurturing: It’s All About Context


Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. Aside from using a variety of profiling techniques, marketers should also be creative in engaging and retaining the attention of prospects. One challenge when implementing drip emails is that you have to make an educated guess about your customer’s behavior to know the “right” time to send it. Just about any behavior or action can be used as a trigger.

[Template] How to use an ideal customer profile template to develop your ABM strategy


If you want to build an account-based strategy that helps you win big, developing a strong ideal customer profile (ICP) is critical. Spoiler alert—that’s why we’ve created an ideal customer profile worksheet.). Luckily, we’ve developed an ideal customer profile template to help you out. What is (and isn’t) an ideal customer profile? How do you build an ideal customer profile? Your ideal customer profile template.

Lead Scoring for Beginners

Heinz Marketing

I tend to lean towards keeping things simple with an integer-based score that is a combination of demographic and behavior scores. It’s a common model, and marketing automation platforms can be set up to assign scoring values to leads based on elements of their profile and behaviors, which are then combined into a single lead score. Demographic Scoring. This is where your ideal customer profile definition comes in to play. Behavior Scoring.

Facebook Fan Page vs. Profile: Know the Difference

Sprout Social

One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself. Fan Pages vs. Profiles. What is a Facebook Profile? A Facebook Profile is a personal account. When you first sign up for Facebook, you’re given a profile. Your profile is where you add friends and family and share personal photos, videos and life updates. How to Convert a Profile to a Page.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Understanding this relationship allows for a deeper analysis of buying behavior and what truly is driving purchase decisions. Whereby what is being professed is getting a little deeper in demographics and describing tasks and activities of buyers. Well beyond the basic line of win/loss or profiling oriented type of rote questioning.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

The promises of Big Data and analytics are limited in their ability to detect changes and cannot offer deeper assessments related to behaviors. From a research point of view, not much has changed or moved beyond buyer profiling in the last couple of decades. Even more so, buyer profiling is still confined within the context of win/loss despite changes in terminology. Content, which suggests finding out basic demographics, pain points, personalities, and buying criteria.

Building A Better Sales Technology Stack

Ignite Tech

Sales and marketing intelligence applications can reduce wild goose chases by filling in the company profile blanks when only limited contact information is available about a lead or prospect. It uses very limited behavioral signals like downloading an ebook or filling out a form.

Build 130

What is Lead Qualification?

Ignite Tech

In theory, qualified leads are the prospects who are most likely to become customers and who best fit the company’s ideal buyer profile. In today’s digital world, there’s a mountain of data on potential buyers, their interests and purchasing behavior – data that can reveal exactly what sales teams most want to know. Behavioral scores assess the propensity to buy (“How likely is this prospect to make a purchase?”).

4 Steps for Making a Fan for Life [Video]


The process starts by researching key data: what demographic do they fit, where do they live, how closely do they resemble the profile of your season ticket-holders? Look into fans behavior within your online communities. Digital Marketing Adrian Chang blogging blogs Boston Bruins buyer behavior Email Marketing Facebook Lead Nurturing online behavior online marketing sports blogs sports marketing sports teams the miami heat the phoenix suns Twitter upselling

Video 193

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

It’s a document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. They wanted to learn the decision-making behavior of three key segments: City Explorers who visit Eindhoven. Check your analytics : Analytics programs can provide you with demographic data about the people who are currently interacting with your site and your social profiles, such as their location, age or device.

The Ultimate Guide to Creating B2B Buyer Personas


Well, in plain words, a B2B buyer persona is a key description of your target business and customer that includes all information from demographics to their needs, their goals, and even the products they use. Blog b2b marketing buyer persona guest blog ideal customer profile marketing

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

On the surface, the profiling of a buyer target seems like an easy fix. While we are seeing a rise in predictive analytics, companies are yet lacking profoundly in qualitative buyer behavior modeling. This is important due to the evidence which suggests that the introduction of new technologies and networks are changing buying behaviors rapidly. Develop a renewed focus on descriptive buyer segmentation based on purchase behaviors.

3 Questions to Answer When Creating Personas for B2B Marketing Campaigns

Launch Marketing

Firmographic characteristics are used by B2B organizations in the same way that demographic characteristics are used by B2C organizations. Behavior. blog Company or Product Launch Company/Product Launches Customer Targeting and Profiling

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing


I’ve found myself thinking a lot lately about target audiences and buyer profiling. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. A good find is a study that breaks down large groups, like Millennials, into smaller subgroups, allowing me to weed out chunks of the demographic that will have no interest in my client’s work. Photo credit: Wikipedia.

Buyer Personas Require Qualitative Research and Contextual Inquiry

Tony Zambito

  Mainly, buyer personas are presented as a means of templated profile building.    And, unfortunately companies can get quite self-referential about building these profiles because they believe their sales and marketing people already know just about everything there is to know about buyers – even when sales are declining and the market share pie is getting smaller.    True only if your intent is to put a face on a profile and have a buyer description.