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Building your generative AI marketing skillset: Training and upskilling

Martech

1 barrier to the adoption of AI for marketing. This makes it extremely challenging for more traditional programs to offer “up-to-date” training. Look for programs that are constantly being updated and are no older than a few months. Many training programs are out there, but not all are focused on generative AI for marketing.

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Marketers, don’t overlook emojis: Monday’s daily brief

Martech

Good morning, Marketers, and how would you build a marketing ops certification program? And can those qualities be captured within a formal certification procedure? On the other hand, how does a non-vendor run certification program offer practical, hands-on experience of using the tools? Editorial Director.

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5 Career Tips to Get Started With Salesforce

Salesforce Marketing Cloud

For me, that change came through an opportunity to join Climb Hire , an accelerated workforce development training program in San Francisco. Through the program, I not only learned about Salesforce and earned my first Salesforce certification but also built a network that ultimately helped me secure a role as a Salesforce Admin.

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How to Recession-Proof Your Content Marketing

Contently

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). Start a customer referral program and incentivize current customers to set up demos with those in their network.

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How to Get Into Tech Sales in 2023

Hubspot

Software solutions can be sold as programs or as a service ( SaaS ) that requires a subscription. Although the tech industry seems intimidating, it has a relatively low barrier to entry. Become more marketable with sales (or tech) certifications. Examples include CRMs, billing software, and project management software.

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How to Convince Reluctant Sales People to Use Video

Vidyard

They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. In this scenario, sales spiffs for using videos, competitions for top video, or making video certification a prerequisite for promotion can drive adoption. Ask around.

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Free Online Courses Available Because of COVID-19

Method and Metric

They offer 1900+ free courses, and even some professional certificates for free. Founded by Harvard and MIT, edX’s goal is to lower the barriers of higher education. They have many free courses and programs, some with the option for a certificate of completion for a fee. Many courses offer free digital credentials.

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