Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy
JUNE 30, 2011
Yes, the online world has toppled the barriers between personal and professional. Ethics New-Media Models journalism new media personal branding Social Media social-media policies TwitterIf you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Scripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid. Got it?